For every retweet, I'll post a valuable marketing tip to grow your business.

First 15 lessons are on the house 👇

1. The goal of copy is to make people buy

Clever and funny doesn't sell.

Focus on copy that makes viewers pull out their credit card. 2. The better your product is and the stronger your brand is, the less important your copy is

When you have a great brand, a high quality product, and strong social proof, you don't need to do a lot of selling.

In fact, aggressive long form copy can have the opposite effect.

Hit 9,000 followers over the BFCM weekend.

Once I hit 10k, I'll share a bunch of new content I've been working on for my YT channel and more threads.

In the meantime, for every retweet this tweet gets, I'll post a direct response marketing tip.

First 3 on the house below🔽 The typical marketing advice is to write at a 5th grade level

But your customers aren't dumb

Simplicity works, but you need to communicate your message appropriately

Consistency and framing are much more important.

Don't be afraid of complexity in your copy if needed.

**The Obscure Supplement Brand Making $50 Million+ in Annual Sales you Haven't Heard of**

This brand has become one of the top marketers on YouTube by using 5 minute ads to sell its products.

Let's take a closer look at the funnel.... UMZU is a health supplement brand focused on fixing hormonal balances and weight loss, among other things.

Founded by a YouTube influencer, Christopher Walker, who cured his own health conditions with supplements, Umzu seems to have started selling products back in 2016.

**How a Bootstrapped Fitness Company Scaled to $200 Million+ in Sales with a Unique YouTube Strategy**

You've seen this company's ads all over YouTube...

which have racked up hundreds of millions of views.

And the secret is all in a very interesting marketing strategy👇 V Shred is a company that sells fitness and diet programs and supplements that does 9 figures in sales per year...

racking up millions of website visitors and views on YouTube per month.

And it's due to where the YouTube ad traffic goes:

Quiz funnels

Let's take a closer look:

**How a Pet Brand Scaled to $100 million in sales in less than 2 years Using Direct Response Marketing**

This brand scaled up to $100mm in sales in just its 2nd year.

Launched in 2019, the company may now be sold for over $100mm soon...

Here's a breakdown of how they did it... Everyone knows how powerful copywriting can be.

And I'm about to show you an ecom brand that relies primarily on strong copy to drive sales instead of the most popular marketing trends.

Let's reveal the brand now...

**How an Ecom Brand Founded in 2017 Generates Multiple 7 Figures Using Direct Response Copywriting**

This is the perfect blend of branding and direct response marketing.

In fact, this brand barely uses UGC, influencers, TikTok...

Here's the full breakdown behind this brand: Everyone knows how powerful copywriting can be.

And I'm about to show you an ecom brand that relies almost exclusively on words alone to drive sales.

There's very little sign of any popular trends here (UGC, influencers, TikTok, etc.).

Let's reveal the brand now...

**There's an unfortunate reality that exists on TikTok.**

If you don't capture your audience's attention in the first 2 seconds, you've lost.

Attention spans are rapidly declining, and TikTok has only made it worse.

Here's how to stop people from scrolling past your videos: The first interaction on TikTok has to be flawless.

This includes:

1) The copy
2) The first video frame
3) The sound

But above all, there's one critical factor that determines your success.

And this is literally a cheat code to holding everyone's attention.

**How to Sell "Saturated" Products on TikTok and Beat your Competition**

Hint: You don't have to spend money on ads.

And you definitely don't need to dance like a monkey to trends or show your face.

This marketing tactic will PRINT CASH if executed properly.

Here's how: There's no doubt that selling physical products on TikTok is a massive opportunity right now.

But the gold rush has only begun.

No joke, you can easily make $10k to $100k+ selling simple products sourced from China with viral videos.

But this is where people get stuck.

Seeing a lot of guys on Twitter showing their strategy for making $1 million+ this year.

So I thought it would be cool to show you exactly how I would approach this for any Twitter/personal brand.

Here are my steps for making $1 million this year and how you can do the same: First, you need to focus on the following elements:

1. Create two or three core offers to sell
2. Increase traffic to social media assets (Twitter, YouTube, etc.)
3. Grow email list and build a relationship with subscribers
4. Direct email subscribers to offers

**10 Critical Mistakes E-Commerce Brands Make**

Don't let this happen to you.

Here are 10 mistakes you should correct right now if you want grow your business quickly and profitably, especially with ads: 1. You don't have at least 60% gross margins

Ideally, you're selling a consumable product with 80%+ gross margins. Otherwise, it becomes difficult to scale with ads.

60% margins are probably the bare minimum.

Increase the perceived value of your offer to raise your prices.

**How to Make a Quick $30,000 or More in Profit by December 25, 2021 with TikTok**

Plus...you only need 2-3 hours a week for this and only about $50 to start.

Read this thread to find out the exact steps you should take starting now to make some fast cash this holiday season. To take advantage of the Q4 holiday shopping rush, you will be looking to sell products that meet the following criteria:

1. Eye-catching products with a "wow" factor that make good gifts
2. Easily branded with related products you can upsell

Here's how to find these products:

**How Two Australian Teenagers Turned $20,000 into a 9 Figure Beauty Brand**

Here's the story behind how two high school kids used their savings to grow their business to over $100mm in sales in 5 years.

(plus some lessons you can apply to your own business) Nik Mirkovic and Alex Tomic were still teenagers when they came up with an idea to revolutionize the beauty industry in 2014.

By 2018, they had a combined net worth of $34 million.

How did they do it?

Rapid execution and the ability to spot trends

Let's take a closer look:

**How a 22-Year Old from New Zealand Sick of Dropshipping Built a 100% Bootstrapped 8 Figure Beauty Brand After Failing Multiple Times**

Here's the story behind how Jordan Smyth was able to create a successful DTC brand in <3 years

+ some lessons you can apply to your business Smyth got his start online with a t-shirt business.

He designed and ordered hundreds of t-shirts and prepared for a huge launch.

After selling to family and friends, he was unable to sell more due to a lack of marketing skills.

This was the first failure.

**How Everyone is Making Millions on YouTube on Auto-Pilot**

If you read my old tweets, you'll see I talk about how everyone is using YouTube to print cash with an automated method.

Today, let's break down the exact strategy and how you can do the same:

👇👇👇 What I'm about to show you is a simple idea but requires flawless execution.

In fact, you could probably set this up as soon as you're done reading this thread (provided you have something to sell).

So let's discuss how it all starts:

Take a look at the listings below.

8 figure payouts are not as uncommon as you think.

Most business owners make at least 50% of all the profits from their business when they sell it.

Let's discuss what you need to do to prepare to sell your business for a payout like this:👇 Most businesses are valued on a multiple of the profit, or more specifically, Seller’s Discretionary Earnings (SDE)

For example, with $10mm of revenue and $1mm profit, your valuation could be:

5x multiple = $5mm
10x multiple = $10mm

The key is to max out your multiple and SDE.

**How to Fix your Email Deliverability**

I always talk about improving your LTV, but if your emails are going straight to spam, it's going to be a tough task.

Let's discuss how to make sure your emails go where you want them to go: Optimal email deliverability depends on, among other things, the following:

1. Reputation
2. Recipient engagement

Optimize both, and you'll be in good shape.

The following tips should help you improve both.

In the thread below, I discussed the importance of UGC and how to obtain it.

One important strategy that I didn't cover was how to reach out to and negotiate with influencers to obtain UGC.

Let's discuss that now:

https://twitter.com/Principles00/status/1437067363489300489?s=20

1. Identify influencers

First, find influencers who are a good fit for your brand

Find influencers promoting your competitors. Look for those who don't promote products often

When you find one on IG that you like, hit the drop down arrow on their profile for similar profiles

Haven't provided much more advice on Google Shopping ads since this thread below.

Here's a thread with some more tips:

https://twitter.com/Principles00/status/1395144427107147778

1. Optimize product titles

This is probably the most important aspect of Google Shopping.

The product title is the keyword targeting you select.

So if you're looking to target specific keywords, include them in your title.

Definitely include long-tail, high intent keywords!

There's an important event that I forgot to mention.

When I first became profitable, I was approached by a guru who promised to scale my Facebook ad campaigns.

He showed amazing results (six figures per day).

I wired $20,000 to him...

and immediately knew I had made a mistake

https://twitter.com/Principles00/status/1438950657625628672

For $20,000, this guru offered 8 calls over the span of 6 weeks.

He ran a large Facebook group with over 20,000 members at the time.

Guaranteed to scale to 6 figures a day through manual bidding

But as soon as we had our first call, I knew I had been scammed.

**Advice on Building Custom Shopify Pages**

There are three methods I've used to build custom pages in Shopify:

1. Page builders like Shogun
2. Webflow
3. Developers to code custom pages

Here are my thoughts on each: 1. Page Builders

I've primarily used Shogun, but there are others like PageFly and GemPages.

Easy to use no code solutions, but the pages can tricky to create if you don't have an eye for design/UX or don't know how to use all the features.

Should you insult your customers?

It sounds crazy, but...

I was recently thinking about the benefits and disadvantages of talking down to your customers.

It's a pretty risky proposition to insult your customers to persuade them to buy your products.

But sometimes it works. In general, when it comes to selling, empathy wins.

Close your prospect by treating them like a good friend.

It helps a lot if you're selling something that will solve their pain.

But sometimes talking down to them...works.

https://twitter.com/Principles00/status/1433820410295070728?s=20