Thread by @TechInsider

.@Apple made it through the pandemic with more acclaim than bruises; it became the first US company worth $2 trillion, despite temporarily closing retail stores.

CEO @tim_cook has proven his chops, but it's time to look forward to the next decade.👇
businessinsider.com/apple-tim-cook…

Apple is tackling a category of products that are far removed from their comfort zone. A pair of smart glasses and a foldable phone are in the works, according to media reports, as well as an autonomous electric car.
businessinsider.com/apple-tim-cook…

For years, rumors have indicated that Apple is exploring virtual and AR headsets, which would be geared toward developers, according to Bloomberg. This is an unusual step for the company, but an important one that will determine if their headset is a hit.

The headset will be packed with high tech sensors and displays, including more than a dozen cameras for tracking hand movements, 8K displays, and support for eye-tracking, according to a report from The Information published in February.

Apple's iconic designer Jony Ive spent nearly 30 years shaping its most formative products, from the iMac and the iPhone to the Apple Watch. And despite Apple being a client of Ive's new company, Lovefrom, it still means the designer is no longer officially part of the company.

Apple's push into new areas would come as the company's acclaimed industrial design studio is under fresh leadership. Two longtime Apple designers are now taking over: Evans Hankey, VP of industrial design, and Alan Dye, VP of human interface design. businessinsider.com/apple-tim-cook…

Ive's move isn't the only shakeup to have occurred in Apple's design team. In 2019, four senior members also departed. But this also means that Apple has the opportunity to recruit fresh talent, perhaps those that grew up in the iPhone era, says Cybart.
businessinsider.com/apple-tim-cook…

Apple has been experimenting with another emerging technology that major rivals have explored but failed to popularize so far: foldable smartphones. But like VR and AR, foldable phones have seen limited reception so far, due to significantly high prices.
businessinsider.com/apple-tim-cook…

Whether it's a VR headset, a foldable iPhone, or an Apple-designed car, success will hinge on two key factors.
businessinsider.com/apple-tim-cook…

Subscribe to Insider to read more about Apple’s next decade.
businessinsider.com/apple-tim-cook…