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Dickie Bush 🚢 Profile picture
@dickiebush
Mar 7, 2021 • 54 tweets • 14 min read • Read on X
My mission: Empower 1,000,000 people to build an online writing habit.

Writing and publishing online is the highest leverage habit in human history.

Below you'll find tweets and threads on building a writing habit, prolific content creation, and intentional audience building:
1/ Content strategy, 101

2/ Mastering the creative process with @JamesClear

3/ The best online writing resources

4/ Creativity unblocking, 101

5/ More content strategy, 101

6/ The first principles of Twitter growth

7/ The 10 biggest problems early writers have

8/ Taking a data-driven approach to writing online

9/ How to find your niche

10/ How to craft a good tweet

11/ Overcoming impostor syndrome

12/ The biggest benefits of writing

13/ The best episodes of the @tferriss show to build your writing habit

14/ More Audience Building, 101

15/ Even more Audience Building, 101

16/ How to become an idea machine

17/ @tferriss on how to use writing to clarify your thinking

18/ Measure audience density, not volume

19/ Copywriting mastery with @craigclemens

20/ Flipping the script on impostor syndrome

21/ How to build your curiosity flywheel

22/ How to create a prolific content production system

23/ Advice from the most prolific online creators

24/ Lessons from @tferriss and @JerrySeinfeld on the creative process

25/ Advice I'd give to myself a year ago

26/ The daily writing routines of the world's most prolific writers

27/ How to use @JamesClear’s Four Laws of Behavior Change to build a daily writing habit
28/ How to eliminate distractions
29/ The best books to read when building a writing habit
30/ The growth seen by Ship 30 for 30 members this cohort

31/ The Ship 30 for 30 tech stack

32/ How to make bullet lists (which are way better than dash lists)

33/ How to use twitter advanced search to see someone’s best tweets
34/ Product strategy, 101
35/ 10 advanced Twitter features you've probably never seen

36/ A breakdown of how I think about the two parts of the creative process

37/ How to unblock creativity

38/ Using the 1/3/1 framework to write great tweets

39/ Writing as the foundation for all creative work

40/ How to leverage creative constraints

41/ The four universal content buckets

42/ Three reasons not to write (and three reasons you should)

43/ Seven creative principles (in five words or less)

44/ Data-Driven Twitter Writing, 101

45/ The fastest way to improve your copywriting

46/ How to write more (without writing more)

47/ The two parts of the creative process

48/ Writing online: the fastest way to realize how little other people think about what you're doing.

49/ 7 headline mistakes that once you see, you'll never make again.

50/ How to write better blog posts

51/ 10 Lessons from legendary marketer David Ogilvy

52/ How to use Twitter Advanced Search

53/ How to never run out of ideas using the AAAA framework:

• • •

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More from @dickiebush

Dickie Bush 🚢 Profile picture
Oct 17
This man was Steve Jobs's secret source of branding inspiration.

In a legendary internal meeting, Jobs revealed how this guy had cracked the code to build an iconic brand.

Here's his philosophy (that saved Apple from bankruptcy in 1997):🧵 Image
When Steve Jobs returned as Apple CEO in 1997, the company was a mess.

Over 10 years of mismanagement, Apple lacked focus, direction, and was around 90 days from bankruptcy.

Jobs knew drastic changes were needed and he had 3 pivotal insights: Image
1. Put customer experience first and work backward.

Jobs believed you don't start with an idea or technology and then try to figure out how to sell it.

A great product comes from iterating on customer feedback over time.

Listen to his philosophy on product development: ↓
Read 14 tweets
Dickie Bush 🚢 Profile picture
Oct 16
In the 1970s, this man sold a used $190,000 airplane for $240,000 with a single ad.

And in 2007, he distilled his 40 years of advertising wisdom into 293 pages.

Here is Joe Sugarman's 7-step process for writing effortless, high-converting copy (that'll make you millions):🧵 Image
Image
If you've never heard of Sugarman—the dude is a legend.

His most famous ad: selling BluBlocker sunglasses. Over 100,000 pairs sold from a single ad!

Now let's dive into his process: Image
Image
Step 1: Become an expert on the product or service you are selling.

Sounds obvious, right?

But 99% of people get this first step wrong.

They learn the ins and outs of what the product *does*.

And they go on to list these *features* thinking that is what the customer wants.
Read 15 tweets
Dickie Bush 🚢 Profile picture
Oct 3
I run a 7-figure business.

But for years I wasted millions making horrible decisions.

So I spent 100+ hours studying Ray Dalio to learn his best mental models for decision-making.

Here's what I found:🧵 Image
In 1982, Ray Dalio invested $1M ($3.26M today) into Mexico.

Dalio expected a debt crisis and believed Mexican banks had over-leveraged by lending more than could be repaid.

Dalio predicted that Mexico would default on its debt.

But things didn't go to plan: ↓ Image
In August 1982, Mexico defaulted ("Tequila Crisis").

But the broader U.S. economic recession Dalio anticipated didn't materialize.

As a small firm of 8-10, Bridgewater was on the brink.

This defining moment helped Dalio develop one of his best decision-making frameworks:
Read 14 tweets
Dickie Bush 🚢 Profile picture
Sep 26
I’m 28.

When I was young, I wasted years as a horrible writer.

Then I heard Naval Ravikant mention a 250-word essay full of the best writing mental models he swears by.

4 mental models you can steal today:🧵 Image
On The Tim Ferriss Show, Naval said this is his go-to resource for writing:

"The Day You Became A Better Writer" by Scott Adams

I read it so you don't have to.

Here are the 4 most important mental models:
1. Keep it simple

That's the #1 rule of concise persuasive writing, according to Adams.

• Remove adverbs
• Use shorter words
• Instead of "very happy" say "happy"

This is similar to Hemingway's rules for writing: Image
Read 13 tweets
Dickie Bush 🚢 Profile picture
Sep 20
Paul Graham once said:

"Like having a child, running a startup is hard to imagine unless you've done it yourself."

This quote hit hard while I read Paul's latest essay, Founder Mode.

I've found 3 valuable lessons every leader needs to hear:🧵 Image
In the essay, Graham says:

"Whatever founder mode consists of, it's pretty clear that it's going to break the principle that the CEO should engage with the company only via his or her direct reports."

Here's why it's important: Image
Founder Mode challenges the conventional wisdom of "Manager Mode."

People have compared it to the WAM Model.

Let's dive into 3 lessons I learned from Paul's essay: Image
Read 14 tweets
Dickie Bush 🚢 Profile picture
Sep 12
In 2014, this man was disrupting the $1 trillion trucking industry.

By 2020, he was in Forbes 30U30, and his hydrogen-powered truck company was valued at $34 billion.

But today, he is in jail.

Here's the story:🧵 Image
Trevor Milton claimed his Nikola One truck was good to go and ready to disrupt the trillion-dollar trucking industry.

Here's a video of the Nikola One "driving" from Milton's demo.

Can you tell what's wrong here?
Despite the lack of a real product, Nikola partnered with big investors:

• BP - $750 million
• Bosch - $2.8 billion
• General Motors - $2 billion

These investors lent credibility to Nikola.

By June 2020, Nikola Motor had a $34 billion valuation.
Read 14 tweets

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