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8 Mar, 8 tweets, 3 min read
The pandemic fundamentally changed booking, for now networks can call on people from most anywhere without the need for studio appearances. This opens up cable news to more voices, viewpoints, and expertise. So congrats, @JesseRodriguez: new opportunities ahead. 1/
Many years ago, at the webcam's birth, I wrote a proposal for shows based on networks of new voices & experts from their homes and offices. I was laughed out of a network exec's office (not MSNBC) because: video quality. Bandwidth is better. So is attitude. 2/
And many years ago, in a huge blizzard, I was among the first to appear on MSNBC via webcam (on Coast to Coast, when I was the blog guy). Rick Kaplan liked the edginess of it...for a few weeks, until the novelty wore off. Now, booking via cams will not go away. Or I hope not. 3/
The pandemic taught us about better booking not just because people couldn't come to studios and could use webcams but also because it was critical to find true, leading experts in complicated disciplines. That is an invaluable skill: ever-better booking. 4/
As I learned with my COVID Twitter list of 600 experts, with social media it is now more possible than ever to find and judge new experts and new voices. This is a big opportunity to widen representation on TV. 5/
twitter.com/i/lists/123783…
I enjoy the randomness of having something to say about an Australian law on Twitter and ending up on ABC news there (video below). I also think we will need more systemized means to identify and vet expertise. 6/
medium.com/whither-news/f…
One benefit of medical/science Twitter on my list is that they not only peer review papers but they review their peers. The scientists tell me who is a sensationalist, who is an armchair expert, who is wrong. 7/
This is why I am interested in what @samirarora is doing at Sage: building networks of expertise. That, I think, is a next phase not just for booking but for the web. 8/
medium.com/whither-news/t…

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More from @jeffjarvis

Jeff Jarvis Profile picture
5 Mar
"Companies without first-party relationships with consumers won’t be able to use their identity solutions on Google’s demand-side platform."
I spent a decade hectoring news companies to develop their first-party data & competence, to little avail.
The way to garner first-party data, I argued, was to build products, services, even clubs targeted at groups, needs, affinities. This is permission-based data (I build a service for parents; you use it; you are telling me you're a parent.) 2/ medium.com/whither-news/i…
This is also why we started a community of practice around commerce at @towknightcenter: to motivate publishers to learn how to build individual user profiling and to gather first-party data (and, btw, to create another revenue stream). 3/
Read 17 tweets
Jeff Jarvis Profile picture
3 Mar
You saw that story about the folded letter that has been left folded but can now be read, I'm watching the team explain how they did it here: facebook.com/letterlockingo…
Before the 1830s, you couldn't buy envelopes; letters were folded to send.
The scanner used to read the folded letter without unfolding it was designed for dental work.
Read 4 tweets
Jeff Jarvis Profile picture
23 Feb
As near as I can tell, Facebook's deal means it & Google can avoid the horrible code Australia is passing if they succumb to blackmail beforehand. "We won't kidnap you if you pay our ransom." Good at least that the law is detoured around but it sucks.
cnet.com/news/facebook-…
In Australia, everybody's a loser, except Murdoch, who kidnapped them all. Pols wrote terrible, protectionist law to harm the net. Media soul their souls to the devil, Rupert. Google & FB made payoffs to avoid the law. The public? Nobody gives a shit about them.
Now the question is whether Australia will recognize this as the exercise of monopoly power -- my Murdoch -- and convene @MrKRudd' royal commission to investigate the fear in which he and his mob hold every other institution in the country. Should I hold my breath?
Read 8 tweets
Jeff Jarvis Profile picture
17 Feb
Google just announced a deal with News Corp. I hate this. It means that media blackmail works. It sets a terrible precedent for the net. It gives Google yet more power over news. It is a win for the devil, Murdoch. I really hate that.
I will bet you that Google News Showcase traffic will be minimal. That's not the point. It's just an envelope stuffed with cash. Politicians were the bagmen.
What angers me most is that *journalism* organizations had *no* shame and *no* transparency about their conflict of interest, cashing in their political capital to buy political favor and conspiracy to blackmail the tech companies. Journalism *never* reported its conflict.
Read 18 tweets
Jeff Jarvis Profile picture
16 Feb
Pssst: NBC. There's a wonderful, state-supported journalism school just up the road from you. @newmarkjschool

NBCUniversal creates $1M scholarship fund for underrepresented students at Columbia Journalism School journalism.columbia.edu/nbcuniversal-s…
Not that I want to compare ourselves to another school, but just sayin' NBC that your $1 million will cover slightly more than 8 scholarships at that school. At @newmarkjschool the same money would provide 54 journalists of color with opportunity. We stand ready to help.
I'll stop here but I can't help pointing out that that other university's endowment is $11.26 billion. Yes, b. We, thank goodness, received a $20 million endowment from @craignewmark. But the state has cut our budget (COVID) and our students are more in need than ever.
Read 4 tweets
Jeff Jarvis Profile picture
29 Jan
One more thing, @esglaude. (Uh-oh.) I thank you for your help in writing a section of my book on the mass and publics. I turned to your paper on Dewey and African American Publics. 1/
philpapers.org/rec/GLATPO-8
You sought "means & methods of organizing an emergent public” for “the complex experiences that inform the varied political commitments & interests of African Americans... through new information & communication technologies, in intelligent and meaningful interaction w/others” 2/
That helped me bring Dewey, Lippmann, & James Carey together with two books that in turn helped me much: @cmcilwain's Black Software & @DocDre's Distributed Blackness. They chronicle what you sought. 3/
Read 7 tweets

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