Thread by @dsamuelsohn

NEW: Inside the Biden White House plan to sell the $1.9 trillion stimulus and fight back against Republicans hoping to hammer Democrats in the 2022 midterms businessinsider.com/how-biden-will… by @ngaudiano ($) in @thisisinsider

President Joe Biden has succeeded in persuading Democrats to spend $1.9 trillion to juice the economy after a yearlong pandemic shutdown. Now they need to work together and do the same thing for the American public.

Those are the dynamics that White House & Capitol Hill insiders say they are gearing up for as the political calendar churns toward 2022. Republicans are already showing an eagerness to tar Dems w/ overspending as a way to win back majorities & ultimately the White House in 2024.

Biden's next move is a primetime address Thursday night — his first as president from the White House — as he and his administration plan a "Help is Here" public relations tour to aggressively promote the COVID relief package that he is also signing earlier in the afternoon.

The president's roughly 20-minute address, beginning at 8 pm, will focus on the more than 500,000 lives lost to the deadly coronavirus, the work his administration has done to boost vaccinations and the steps ahead to get the pandemic under control, a White House official said.

In the coming weeks, Biden and VP Harris will visit states across the country to talk about the benefits of the American Rescue Plan, per an internal memo obtained by Insider. Surrogates & senior administration officials also plan to talk about the package in local TV markets.

"This is a huge deal for the American people, and at every step of the way we're going to communicate how this will make their lives better," Deputy Chief of Staff Jen O'Malley Dillon wrote in a Wednesday memo to White House senior staff.

Biden and Democrats have the battle scars to prove they know the political perils in failing to sell a big economic stimulus package to everyday Americans.

Back during the Obama administration, the Democratic president was too "modest" to take a "victory lap" after the 2009 economic recovery bill estimated at the time to cost $787 billion passed Congress, Biden recently told members of the House Democratic Caucus.

"And we paid a price for it, ironically, for that humility," Biden, who was vice president at the time under President Obama, said during the meeting with the lawmakers.

Now Biden wants to do the exact opposite, leaving no doubt that Democrats are responsible for whatever benefits flow from the massive package, which is being touted as the most progressive in history.

The COVID legislation, which passed without a single Republican vote, will provide $1,400 checks to most Americans, expand the Child Tax Credit, extend unemployment insurance, and provide funding for vaccine distribution testing and helping schools reopen.

"Those are real concrete items that will impact people's daily lives for the better and it's our job to make sure that people know how they got done," said Eric Schultz, who served as deputy White House press secretary during the Obama administration.

Check out the full story & so much more from the @thisisinsider newsroom via a subscription. Here's how to sign up w/ a big discount on a yearly pass: businessinsider.com/subscription