About half of GOP voters tell pollsters they don’t want vaccine.
But after two-hour focus group with @FrankLuntz, many hardcore Trump voters changed their mind.
I watched them go from no to yes. Here’s how @DrTomFrieden, @GovChristie and others did it. washingtonpost.com/health/2021/03…
But after two-hour focus group with @FrankLuntz, many hardcore Trump voters changed their mind.
I watched them go from no to yes. Here’s how @DrTomFrieden, @GovChristie and others did it. washingtonpost.com/health/2021/03…
One big takeaway: Trump voters said they didn’t want to hear from politicians, not even Trump.
Kevin McCarthy’s pitch to the voters — including saying he got mad at pharma companies for waiting til after the election — seemed to only boost their doubts.
Kevin McCarthy’s pitch to the voters — including saying he got mad at pharma companies for waiting til after the election — seemed to only boost their doubts.
https://twitter.com/fenitn/status/1371458578205249536?s=21
Perhaps unsurprisingly, a widely hailed pro-vaccine ad with former presidents Obama, Bush, Clinton and Carter (but not Trump) was roundly panned by the focus group.
You can watch the Trump voters watching it in real-time and getting frustrated by the message.
You can watch the Trump voters watching it in real-time and getting frustrated by the message.
Another lesson: Trump voters, like other vaccine-wary groups, were reassured by doctors explaining that years of research helped tee up the vaccine + that it was tested with tens of thousands of people.
Watch @DrTomFrieden rattle off five quick facts that seemed to change minds.
Watch @DrTomFrieden rattle off five quick facts that seemed to change minds.
This simple line also tested very well in Saturday afternoon’s focus group. If you look at Twitter, you can see Frieden and @GovChristie immediately moving to use it this weekend.
https://twitter.com/DrTomFrieden/status/1371290484962889731
Personal aside - it’s been disturbing as a health reporter to get so many replies today that range from “just ignore them” to “let them die.”
To paraphrase Frieden: there should be only one real enemy here, and the enemy is the virus.
To paraphrase Frieden: there should be only one real enemy here, and the enemy is the virus.
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