For anyone thinking of investing in @Gumroad today you should know one thing:
The team that originally built Gumroad doesn't have equity.
They all lost it when Sahil tanked the company. You can't claim to be creator focused and not actually take care of creators.
I keep getting DMs to ask if I recommend investing in this round. Even though I was a huge fan of Gumroad for years (I sold $500k+ on the platform), I can't recommend it.
Creators got screwed when support disappeared & product dev stopped. Don't trust a founder who would do that
Gumroad's history:
1. Raise $10m. Build software, hire a team, get traction. 2. Mismanage it, team quits / laid off. 3. Tell investors it failed, get $8m written off. Ensure team gets 0 equity. 4. Restart company, focus on growth. 5. Wait 4 years, raise more $$.
Rinse & repeat.
If you don't take care of the creators you serve, or the creators who built the product, it's hypocritical to ask a new batch of creators to invest in your platform.
Building a company is insanely hard. I imagine Sahil got burned out and just needed time away. I think it's great he picked Gumroad up again a few years later and continued to grow it.
But be truthful about the narrative in the past. And always take care of creators.
But @shl It's not too late to make this right. You can still go back and give the team the equity they earned from working so hard to build Gumroad.
They are all wonderful humans and deserve the equity they worked for.
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Everyone wants to calculate a free to paid newsletter conversion rate by [total paid subscribers] / [total free subscribers]. While the math is correct, you have to account for conversions over time.
A free audience doesn't convert to paid all in one go.
You're really tracking the current free vs paid *ratio* for your list.
A conversion rate should be based on a cohort or a campaign. For example: "My automated upgrade pitch email sequence has a 7% conversion rate."
Or: "The Cyber Monday campaign had a 5% conversion rate."
@benedictevans *currently* has a 1.5% free to paid conversion ratio, but the paid newsletter has only been around for 5 months. Over time his conversion ratio will increase as he promotes the paid offering more.
In 2010 Emily Weiss, a fashion assistant at Vogue, started her own fashion blog. She bought a camera, domain, & 2 months later the site was live. Into the Gloss showcased the real-world beauty routines of fashion influencers & celebrities.
10 years later, what do you think the site is worth? Millions? 10s of millions?
While that would be an insane success for a blog, it’s not even close to the correct answer of $1.2 billion. She turned it into the beauty brand Glossier.
Billion dollar blogs aren't rare. A thread:
I'm on that journey with @ConvertKit. I started with earning a living from a blog on marketing & design. Then I used that audience to launch a SaaS company now earning $24M/yr.
It will take years, but we're on a path to create $1B in company value.
Last fall I bought a 4-plex in Nampa (a suburb of Boise) to turn into an airbnb with the help of 2 friends.
Each unit is ~900 sq ft (2 bed, 1.5 bath). Purchase price: $339,000. We had to pay cash because it was in such poor condition.
Here's a thread about how it all went:
2 units were poorly remodeled, 2 units had serious issues including water damage & needed to be taken down to studs.
We estimated $130k in remodeling expenses with Patrick (one of the partners) doing the construction work. But quickly went over as HVAC was far more expensive.
We replaced all the windows, doors, siding, roof, plumbing, flooring, etc. Work started in October and by mid-December we had the first unit ready for Airbnb.
Winter is always slow here, but we still made $764 over the holidays as we picked up the first couple reviews.
We’ve been focusing on building tools for @ConvertKit power users. After releasing our free plan we’ve seen more power users sign up after getting a chance to play with CK on small projects for free.
Here’s a sample of what we’ve built the last 6 months with power users in mind:
1) Edit links *after* an email has been sent
Making a mistake in a link to tens of thousands of fans is costly. Fixing it in seconds is priceless.
This doesn’t exist on any other email platform.
2) Better performance
Power users are constantly pushing the limits of performance. Whether it's larger lists (many millions of subscribers!) or more complex visual automations.
We've rewritten a lot of how automations perform to handle more subscribers & more complexity.
Public opinion is that if you knew to sell stocks in February you had to have inside information.
But...we all did. The pandemic coming out of China was widely publicized, most just didn't believe it.
I sold 25% of my stock on February 24th on that news. Now I wish I sold more!
The Dow dipped to 18k before climbing back on the stimulus news, but it can't stay there. Unemployment claims are through the roof and this next recession will be very deep:
So what should you do? Sell everything? Probably not.
If you're young, focus on earning money right now. Keep any automated investments going and keep investing. Then soon (I'd say when we drop below 15-17k) move even more cash in.
I'm keeping my weekly investments going just like before to buy all the way down.
Now that COVID-19 is a full pandemic we know many creators will soon be in a tough spot.
Today at @ConvertKit we are announcing The Creator Fund: a $50,000 fund to help cover rent, childcare, medical expenses, or groceries for any creator who needs it.
As creators ourselves we know just how hard it is to run your venture through unstable times.
So whether you need money to buy groceries, pay for childcare now that school is canceled, medical expenses, or contribute towards a rent/mortgage payment, we'd like to help.
Just tell us what your need is and we'll cover up to $500. With a $50,000 fund we know we can't help everyone, but we'd love to help at least 100 creators who will really be struggling in the next few weeks.