How did two guys who owned three air mattresses form a $116b company?
Apparently the story involves selling cereal.
Here's a breakdown of the pitch deck Airbnb used to change traveling forever
👇
Apparently the story involves selling cereal.
Here's a breakdown of the pitch deck Airbnb used to change traveling forever
👇
The #1 pain point for traveling is price.
The #1 benefit is experience.
Airbnb created the perfect solution to address both.
The #1 benefit is experience.
Airbnb created the perfect solution to address both.
This is the simple formula that runs Airbnb today.
(Travelers saving $ + Hosts making $) X Experience = Airbnb
Pro tip: Write SAVE MONEY and MAKE MONEY in all caps 🤑
(Travelers saving $ + Hosts making $) X Experience = Airbnb
Pro tip: Write SAVE MONEY and MAKE MONEY in all caps 🤑
From day one @bchesky prioritized design.
It's amazing how similar the product is today.
All they have added is experiences.
It would be easy to build stuff they didn't need:
- A community forum
- A digital travel diary
This is a great reminder to focus on core functionality.
It's amazing how similar the product is today.
All they have added is experiences.
It would be easy to build stuff they didn't need:
- A community forum
- A digital travel diary
This is a great reminder to focus on core functionality.
No one's Mom would not have slept at a strangers house in 2008 (not my Mom at least)
From day one they had to conquer the question "who will actually use this?"
They took adjacent companies Craigslist and CoachSurfing as their proof of a market.
Build on the shoulder of giants
From day one they had to conquer the question "who will actually use this?"
They took adjacent companies Craigslist and CoachSurfing as their proof of a market.
Build on the shoulder of giants
Airbnb nailed their SOM and is still out to conquer their SAM.
With remote work and a globalized world, more and more people will only live in places for months at a time.
If they can own that space imagine their market cap.
YearBookings
201652m
2017115m
2018140m
2019272m
With remote work and a globalized world, more and more people will only live in places for months at a time.
If they can own that space imagine their market cap.
YearBookings
201652m
2017115m
2018140m
2019272m
Aggregation fees are a great business model at scale.
BUT the problem is your users squirm at every % increase.
What are your ideas for other ways for them to monetize?
Airbnb revenue
YearRevenue
2014$0.4b
2015$0.9b
2016$1.7b
2017$2.6b
2018$3.6b
2019$4.7b
BUT the problem is your users squirm at every % increase.
What are your ideas for other ways for them to monetize?
Airbnb revenue
YearRevenue
2014$0.4b
2015$0.9b
2016$1.7b
2017$2.6b
2018$3.6b
2019$4.7b
Their growth hacking was legendary.
After posting a listing on Craigslist, people automatically got an email asking them to post it on Airbnb also.
That's called building a rocket on top of a different rocket.
Airbnb users
YearUsers
20126m
201450m
2016100m
2018150m
After posting a listing on Craigslist, people automatically got an email asking them to post it on Airbnb also.
That's called building a rocket on top of a different rocket.
Airbnb users
YearUsers
20126m
201450m
2016100m
2018150m
If I have this right...
VRBO bought BedandBreakfast, Homeaway bought VRBO, and Expedia bought Homeaway.
But, don't forget about the 23 acquisitions Airbnb has done since this pitch.
(I kinda feel for Craigslist)
VRBO bought BedandBreakfast, Homeaway bought VRBO, and Expedia bought Homeaway.
But, don't forget about the 23 acquisitions Airbnb has done since this pitch.
(I kinda feel for Craigslist)
Thank you so much for reading!
Should I do LinkedIn or Facebook next?
Please follow @Adam_Ha_Yes for more breakdowns. Retweets are greatly appreciated 🙏
Should I do LinkedIn or Facebook next?
Please follow @Adam_Ha_Yes for more breakdowns. Retweets are greatly appreciated 🙏
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