🙋🏾♂️, you're paying for demand fulfillment. That's not a long-term strategy with Amazon. It's extinction.
"For every dollar Steelcase spent on Amazon ads during the holiday season, it made $30 in sales, the company says." wsj.com/articles/how-c…
"For every dollar Steelcase spent on Amazon ads during the holiday season, it made $30 in sales, the company says." wsj.com/articles/how-c…
I only take issue w/ this "expert" claim. It fails to recognize Google and Facebook get majority of their data from other parties (when users aren't using their services). There's a reason they've fought privacy standards/laws so hard. Antitrust + privacy is their 3rd rail. 🍿 
it's also why they're doing everything they can to try to stop Apple from moving forward with increased tracking prevention. And likely behind the collusion claim in the antitrust suits specific to Apple platform. Absence of privacy (status quo) is bad for "everyone else."
I still find it amusing when people argue Google and Facebook will become more dominant if there is tracking prevention. It defies economists and understanding of how they are the two biggest trackers... and it suggests the current market is a good one? crazy. Bye adtech complex.
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