Thread by @immarkwilliam

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How We Do Research For New Clients
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A thread

The 4 main things we look at during our INITIAL research are:
-Offer
-Market
-Competitors
-Ads

But there are also others that we look into:
-Ad account's historical data
-Ad account structure
-Overall brand
-Funnels
-etc.

In this thread, we'll focus on the four.

Let's start with the offer:

We ask a few questions that'll help us get to know more about the product/service we're selling.

We go deep into the details by asking things like:

-What's our client selling?
-What are the features and benefits?
-What's the USP? What's the UM?

Then we go over the website, the ads that have been tested and the ones that are currently running, our launch questionnaire, etc.

But it doesn't end there.

We have an "Offer Reassessment Phase" as well.

This is where we write down the takeaways (relating to the offer) that we pick up along the way on our research.

This is basically where we write down everything -- ideas, what we've learned about the offer, our notes about it, etc.

Next is the market:

This is the core of our research so there's usually a lot going on here.

We go over demographics, psychographics, reviews, authority figures, publications, forums, personas, etc.

Then once we’ve gathered enough information, we analyze the data and look for common pain points, transformations, and stories of the market -- looking for personas and possible angles.

Then we go over our competitors (direct and indirect).

We learn a few things about them, like:
-Who they’re serving
-Their offers
-What they’re doing that we can apply to our own brand

And more.

Then we look for the commonalities and ask questions like:
-Who’s unique? Who isn’t?
-What angles are they using
-What differentiates us from them?

We get a lot of inspiration from our competitors. So we find the top 3 (initially) and really go over everything we can find.

Lastly, we’ll look at ads they've ran in the past (if there’s any).

We want to:
-Know what's working and what’s not working
-Why they’re working/not working
-Analyze the overall performance to find out what's missing

We do all these so we can fill in the gaps with what we have on our research.

Now, you're probably wondering:

How do I apply all this info to my ads?
How do I turn this into something actionable?
Where do I even start?

I'll be guiding you through that process in my coaching program.

I’ll be accepting clients until April 07. (4 slots left)

📩 DM me for more info!

(If you join before April 01, I'll audit your ad account for free.)