I kept telling you to do research...

But I rarely share how.

Here's an overview of how we do our market research for our clients:

Bookmark this! 📌 Before we begin I want to give you 3 important notes on how we do research:

1. Make your research super clear and organized.

This will not only help you but also your copywriters, creatives, and other specialists that will benefit from your research.

My team & I have been able to make ads on Facebook that generate over $1,000,000 in revenue for our clients.

The #1 reason for our success?

Speed.

Here are 3 rules we use to generate ideas faster than anyone else.
Thread 🧵 Rule #1: Research with intent.

Wading through Reddit, Quora, and Amazon for hours is a waste of time.

The whole point of research is to develop multiple hypotheses to test.

Listen.

You don’t need to know what Sally ate for lunch to sell her a dress...

5 Reasons Why Research Will Make You More Money

#3 Will Teach You What to Look For (And Why)

-> Quick thread 🧵 <- 1. Most people think copywriting is about writing.

False.

Copywriting is 10% writing.

The other 90% is strategy, thinking, and research and getting to know your customer better than they know themselves.

Research is where the money is made!

I’ve tested over 10,000 ads in the last 5 years so you don't have to.

Here are 10 ways to create high-converting FB ads without spending $1000s on creatives or wasting a ton of time and effort.

//Thread// 1. Ppl mindlessly scroll on FB.

If you want them to even look at your ads, you need to shock/interrupt them with great hooks.

Make them stop the scroll and say "Wait, what's this?" when they see your ad.

Want to learn how to make good hooks? Read this:

https://twitter.com/immarkwilliam/status/1410637366100783104?s=20&t=PnFCIxJyUPRyZ8i3PD8c1A

“You do not write copy, you assemble it.”

Copywriting legend Eugene Schwartz said that.

What he meant is that good ads are assembled from…

- What customers fear
- What they desire
- How they talk

You find those out by doing deep research.

Here’s how 👇

// THREAD // The first step is creating your customer avatar.

Doing so will make your ads as targeted and effective as possible.

Some of these will be easy to figure out, while others will need to be filled in after you do your research.

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How We Do Research For New Clients
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A thread The 4 main things we look at during our INITIAL research are:
-Offer
-Market
-Competitors
-Ads

But there are also others that we look into:
-Ad account's historical data
-Ad account structure
-Overall brand
-Funnels
-etc.

In this thread, we'll focus on the four.

The 15 Copywriting Mantras

15 crucial copywriting lessons to build a 7-figure agency from scratch

// THREAD // 1) Worms taste better than steak.

I like steak.

but for some strange reason, fish prefer worms.

So when I go fishing, I don’t bring steak.

I bring worms.

Think about what your audience wants, NOT what you want.