1/ Facebook announced today they deleted 1.3 billion fake accounts between Oct - Dec 2020. They're highlighting this as an example of them fighting disinformation effectively.
Actually, it shows opposite and there's a big question about consumer fraud that needs to be asked.
Actually, it shows opposite and there's a big question about consumer fraud that needs to be asked.
2/ RE Fraud - 1.3 billion is *a lot* of accounts. Think of all the advertisers on the platform (political orgs, civic groups, corporations).
Facebook took money from advertisers, then FB showed those ads to fake accounts they let proliferate on the platform unchecked. It's fraud
Facebook took money from advertisers, then FB showed those ads to fake accounts they let proliferate on the platform unchecked. It's fraud
3/ RE Fraud (cont...) - Every FB advertiser should demand a refund for any money FB charged them to serve ads to these fake accounts.
Only way Facebook will start addressing this on an ongoing basis and not once every few years is if it costs them money. A refund bare minimum.
Only way Facebook will start addressing this on an ongoing basis and not once every few years is if it costs them money. A refund bare minimum.
4/ Separately, this action doesn't show that FB was effective at addressing this problem; it's proof of how ineffective and negligent they have been.
1.3 billion accounts were able to proliferate...before they acted? They waited until October? Not earlier. C'mon.
1.3 billion accounts were able to proliferate...before they acted? They waited until October? Not earlier. C'mon.
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