When people say China is a growth strategy, this is what they mean.
π¨π³ Greater China delivered growth of 51% for Nike in the three months ending Feb 2021. Single-handedly offsetting contractions in other regional markets
π The companyβs SNKRS app, which provides insider access to launches, events, and exclusive releases for members, has seen engagement explode, with four times more users than in 2020 and buying members increasing by 80 percent
In 2020, Nike launched a digitally focused store in Guangzhou, China
π Nike Experiences, a new Nike App feature, turns the city into a digitally-enabled playground
π Using Nike Fit technology, shoppers can get their feet scanned to find the best fit for any footwear
In its quarterly earnings reported this month Nike said despite the challenging environment of the last year it has achieved 45.6% gross margin.
The best since before it launched its DTC offence and a clear sign that itβs new strategy is paying off. πββοΈ
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