Kendrick Lamar one of the world's best writers.

His recent album, Damn, won a Grammy and a Pulitzer-Prize award. His writing is propelled by a note-taking system that helps him capturing the ideas behind his lyrics.

Here's what you can learn from his note-taking system.
1. Note-taking is the closest thing we have to time-travel.

By taking notes, Kendrick conserves precious ideas, develops them over time, and eventually turns them into art. Taking notes doesn't just help him save ideas. It helps him return to a different state of consciousness.
2. Start taking notes early, so you can build upon the ideas over time.

Kendrick was a shy middle schooler who sometimes spoke with a stutter. Frustrated, he turned to the written word. He scribbled rap lyrics on notebook paper instead of finishing assignments for other classes.
3. Build a library of ideas that you can save easily and instantly search for the rest of your life.

As Kendrick learned at a young age, note-taking helps you build an extended mind, which turns writer's block into a problem of the past.

4. Let ideas grow slowly

Kendrick doesn't write from a blank page. Instead, he writes with an abundance of notes that he accumulates by capturing notes during his everyday life. He's described his creative process as a perpetual one.
5. Collect interesting ideas, even when you don't know how you'll use them.

Kendrick spends most of his time in an intuition-driven process of collecting interesting ideas. 80% time is thinking about how he's going to execute, which makes it "easy" for him to write lyrics.
6. Capture ideas when you have them, so you can write about them clearly later.

The opening track of "Damn" is called Blood. You can see the influence of Kendrick's note-taking system with his story at the beginning of the album.
How many brilliant ideas have escaped your mind after you failed to write them down? Do you struggle to write when you sit down at the computer?

Note-taking is the solution.

Here's my guide to Kendrick's note-taking process.

7. Your brain is for having ideas, not storing them.

Save ideas on trusted computer silicon instead of the fickle matter of your mind. This method of outsourcing the hard work of remembering facts to your computer is especially useful if you don't have a good memory.
8. Write down your open questions

Speaking about his creative process, the physicist Richard Feynman said: "You have to keep a dozen of your favorite problems constantly present in your mind, although by and large they will lay in a dormant state."

Kendrick does the same thing.
Kendrick doesn’t write down every single idea. Instead, he captures just enough information to return to his emotional state when he wrote those notes. Then, he turns those memories into lyrics.

Here’s my thread about how to improve your note-taking.

Kendrick turned to writing in the 7th grade.

At the time, he had a stutter that came up whenever he got excited. It was so frustrating that he turned to the written word. Through poetry, Kenrick found the words to talk about his life.

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More from @david_perell

23 Mar
Creatives have two kinds of working:

1) Beer mode: A state of unfocused play where you discover new ideas.

2) Coffee mode: A state of focused work where you grind towards a specific outcome.

You find ideas in Beer mode and implement them in Coffee mode.
“We get our ideas from our unconscious — the part of our mind that goes on working, If you’re racing around all day, ticking things off a list, looking at your watch, making phone calls you’re not going to have any creative ideas.”

— John Cleese
The problem with traditional productivity advice is that it doesn’t take beer mode seriously.

Standard tropes like turn off the Internet, tune out distractions, and turn towards your goals are examples of coffee mode thinking. But most creative ideas are born in Beer mode.
Read 6 tweets
16 Mar
Creators should have a visual trademark.

With the world becoming so visual, a distinct style is one of the easiest ways to stand out.

Here’s a thread of people to inspire you.

1. Wes Anderson: Pastel colors with vintage shades that look like they should be a poster.
2. Casey Neistat

With close up shots, messy handwriting, simple fonts, time lapses, drone shots, and symmetrical shots that are inspired by Wes Anderson, @Casey uses aesthetics to invite viewers into his life and make them feel like a friend.
3. Tim Urban

I’m drawn to creatives who give their audiences two opposing emotions. @waitbutwhy pairs the intensity of learning with the playfulness of humor.

His stick-figure drawings are instantly recognizable because they’re so distinct.
Read 9 tweets
13 Mar
My favorite online creators are wonky.

They nerd out and produce things that nobody else could produce. Christopher Nolan is my favorite example, so I geeked out on his creative process to see how he made movies like Inception, Interstellar, and The Dark Knight.
Nolan's movies have grossed more than $5 billion.

Fans praise of his illustrious mastery of visual effects, beautiful establishing shots, epic soundtracks, and gripping action sequences.

This video outlines his creative process.

Wonkiness is an algorithm for fresh ideas.

Wonky people have an enthusiastic interest in the specialized details of their domain, and they ignore the social incentives that shame people for being different.

Here's my mini-essay. ImageImage
Read 4 tweets
2 Mar
My new essay is live!

Here’s the premise: America has become a Microwave Economy. We’ve overwhelmingly used our wealth to make the world cheaper instead of more beautiful, more functional instead of more meaningful.

It’s time to start prizing the soul.

perell.com/essay/the-micr…
Microwave meals reflect a scary possible future: one that aims to distill the complexities of human nutrition into a scalable scientific formula, with lab-created foods that can be consumed in seconds, and where the negative externalities are unrecognized and unaccounted for.
The world loses its soul when we place too much weight on quantification.

When we do, we stop valuing what we know to be true, but can’t articulate. Rituals lose their significance, possessions lose their meaning, and things are valued only for their apparent utility.
Read 6 tweets
26 Feb
This video is a masterclass in psychology.

The first person to do something always looks weird. People laugh. Then somebody else joins. Then the crowds come in and the person who started the whole thing goes from looking like a goon to looking like a genius.
Humans are imitation machines.

You can see the roots of our imitative instincts in the history of English. In the time of Shakespeare, the word "ape" had two meanings: "primate" and "to imitate."

Here's the original video: ted.com/talks/derek_si…

(h/t @sivers)
True innovation is only fun in retrospect.

"As more people join in, it's less risky. So those that were sitting on the fence before now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry." — @sivers
Read 5 tweets
25 Feb
The arc of Internet history bends towards making it easy for creators to monetize their work
Right now, the creator economy is right where Bitcoin was in 2016.

Outsiders are still skeptical, observers think they already missed the big gains, insiders know they’re onto something transformative, and the infrastructure that’s going to make it explode is still being built.
Good point from @arjunblj
Read 4 tweets

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