When To Sell 1/3 My Rules
1)the thesis for your investment is no longer true. i.e. Pipeline project gets cancelled
2)the position has appreciated so much it is now too big-I give myself a little wiggle room here & let winners run but will sometimes sell calls against my stock.
2/3
3)if the company announces a big acquisition outside their core strength i.e. ATT / TWX
4)the thesis has played out - stock should get rerated for x,y,z reason and it happens
3/3 When Not to Sell
1)The market is down
2)Co doesn’t give guidance but has a good explanation why not. i.e. pandemic
3)Earnings miss with a good explanation
4)Data breach
5)The stock is unloved-be patient. $GM winnings weren’t built in a day.

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