The best April Fool’s gag I ever fell for came early in the life of @politico, where we had been gaining traction with the relentless philosophy: “win the morning.”
@harrispolitico sent an all staff memo telling us we were going to double down on the early news cycle: now he wanted us to win the pre-dawn.
The gist was he wanted everyone to make a round of calls to sources in the four and five am hours, to get a jump on the competition, who were lazier, and probably wouldn’t get started until around six.
It was a perfectly crafted corporate memo, with just the right mix of industry buzz words and company rah-rah.
When he hit send, the newsroom instantly went silent. You could hear a pin drop.
More than a few of us had fresh resumes half typed up before we realized it was April Fool’s Day. It took at least a half hour before the newsroom was entirely convinced it wasn’t real. Nobody would really work those crazy hours!
Anyway, I was just thinking about that this morning before my 5:30 am liveshot with @SullyCNBC on @CNBC.
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