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Chase Dimond | Email Marketing Nerd 📧 Profile picture
@ecomchasedimond
Apr 2, 2021 • 21 tweets • 7 min read • Read on X
How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

//Thread//
The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇
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Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..
Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇
📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us
How to set up pop up behavior (conditions you can use to trigger the form to appear):

> When visitor is exiting
> After 4-6 secs of page load
> After scrolling 30%
Welcome series overview

> First set of emails subscribers receive after joining your list
> A consistent top-revenue performing flow for our clients
> Goal: Get subscribers to engage with your brand and set tone of relationship

Pro tip: Test everything. Subject lines/CTAs etc
Welcome Email # 1

Content to focus on:
> Welcome
> Brand Introduction
> Thank You
> And discount code if applicable

Subject line ideas:
> Welcome!
> Welcome (more info inside!)
> Welcome to [INSERT BRAND NAME]
> You’re part of the family now
> Fantastic. You are in!
When to send :
> Immediately after someone subscribes to your list

Subject line used in example:
Welcome to the Land of Magic Spoon

🎯Aim to hit 30-50% open rates. Some of our clients get up to 70-80%. Image
Welcome Email # 2

Content to focus on:
> Brand Story
> Unique Quality Standards
> Benefits of Shopping with Your Company

Subject line ideas:
> You heard it here first
> Learn more about us
> Here's our story
> Level up your [INSERT WORD] game... (eg Level up your Yoga game)
When to send :
> 1-2 days after email #1. Test time delay for optimization.
> Only send if ppl don't convert from email #1

Subject line used in example:
This will remind you of your favorite childhood cereal

🎯Aim to hit 20-40% open rates. Some of our clients get up to 50-60%. Image
Welcome Email # 3

Content to focus on:
> Social Proof (customer reviews, press, celebrity/brand endorsements, retail footprint)
> Show Popular Products

Subject line ideas:
> Our customers say it best
> Have you treated yourself lately?
> The Love is Real
> Word on the street
When to send :
> 2-3 days after email #2. Test time delay for optimization.
> Only send if ppl don't convert from prior 2 emails

Subject line used in example:
Don't Just Take Our Word For It

🎯Aim to hit 20-35% open rates. Some of our clients get up to 40-50%. Image
Welcome Email # 4

Content to focus on:
> Focus on community aspect

Subject line ideas:
> We're All in this Together
> Let's Get Social
> Let's Be Friends
> We're All Here for You
> Meet our Team
When to send :
> 3-4 days after email #3. Test time delay for optimization.
> Only send if ppl don't convert from prior 3 emails

Subject line used in example:
Meet the Founders of Magic Spoon

🎯Aim to hit 20-30% open rates. Some of our clients get up to 30-40%. Image
//End//

Congrats on reading 'til the end!

But as we both know, reading isn't enough.

So I want you to do 2 things

1. Put this flow into action and go make some money either for you or your clients

2. Follow me to learn more Ecom Email Marketing game like this.
If you didn't know,

Every Monday I send 9,561 marketers content on

-Getting clients
-Email marketing
-Scaling ecom brands with zero ad spend
-How I built a 7 figure agency
-Exactly which campaigns to send your list

Join for free below:

chasedimond.com/chase-email-ne…
Shameless plug:

I just launched a podcast!

It’s all about uncovering opportunities within Ecommerce.

Helpful for brands, agencies, & freelancers.

I’ve released 3 episodes so far & have already received dozens of 5 star reviews.

Link below (it’s free)

kite.link/chase-dimond-p…



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For those that loved my last thread, check out my newest thread here:

6 Marketing Threads That Will Teach You More Than Any Marketing Class

Awesome new thread live here:

• • •

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jul 6
There are 5 email flows that matter the most for increasing your ecommerce sales:

Let me break it down👇
1. Welcome Sequence:

When someone joins your email list, they’re showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship.

Here’s how to nail your welcome sequences:

-Hit ‘send’ instantly: Don’t leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you’re a brand worth paying attention to.

-Tell your story: Give them a reason to care. Share a bite-sized version of your brand’s journey – why you started, what problem you’re solving, and what makes you different.

-Set clear expectations: Let subscribers know exactly what’s coming – how often you’ll email (weekly or biweekly?), the type of content they’ll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences.

-Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource –x that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"Image
Welcome sequence example:

Email 1: Right after signup – Warm welcome + incentive.

Email 2: 2 days later – More about your brand’s mission.

Email 3: 4 days later – Helpful resources or top product picks.
Read 13 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jun 23
Here are the 3 ways to grow revenue using email marketing:

1) Increase # of customers
2) Increase # of purchases per customer
3) Increase $ per purchase

Here's how you do each (with examples):
First, we want to increase the # of customers.

Because we’re talking about email, the main thing we need to focus on is sending more emails.

Obviously, with a focus on the right emails to the right person at the right time.

Here are 3 emails you can send to accomplish this:
1) Welcome Email:

Structure:

>> Welcome to the family!
>> We are [brand]
>> Tell your brand's story
>> We're giving you [X]% OFF on your first purchase
>> CTA with discount already applied

Send to: anyone who joins your list.

Note: You'll want to build out a series for this.

---

2) Abandoned Checkout Email:

Structure:

>> Quick reminder!
>> You left [products] behind
>> [Breakdown of items left behind]
>> CTA to make a purchase

Send to: people who started their purchase but didn’t complete it.

Note: You'll send a few additional emails if they don't buy.

---

3) Sale Email:

Structure:

>> Sale alert!
>> Save up to X% storewide or on selected products
>> Images of most popular products
>> CTA with discount already applied
>> Sale ends soon, hurry up!

Send to: engaged, non-buyers.
Read 8 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jun 2
I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.

Here’s exactly how I did it:

(Steal my playbook)
1. Cold email:

Cold email was our top channel.

We built a tool that aggregated the following data from Instagram:

> Accounts with posts tagged #travel
> Popular travel account followers (e.g. NatGeo)
> Accounts people geotagged with popular traveling destinations (e.g. Bali)

And continued collecting until we hit 5 million addresses.

Once we had the emails, it was time to start sending.

Which meant finding some killer subject lines.

Luckily, we knew everything about these people from their IG profiles, so…

We were able to send highly-personalized subject lines.

For example:

> Your {{hashtag}} photo
> Travel influencer
> Came across your Instagram
> {{username}} <> Email Travel Series

The average open rate?

45-50%.

Meaning out of the 5 million addresses, almost 2.5 million saw our email.

Not bad.

Now we couldn’t just auto-sub these people to the list…

But we could ask them to opt-in to our new community via our broadcasts.

And with our highly-personalized emails based on the data collected, we achieved 10-15% CTRs.

Resulting in 100's of thousands of clicks from roughly 5 million emails sent.

Note:

This result was only possible because of the time we put into segmentation & personalization.
2. Giveaways:

This was another massive channel for us.

We put together some insane travel packages (free airfares, hotel stays, etc.) that lucky subscribers could win via giveaways.

And every time we ran one to our existing audience…

We got 20-40k entries and 5-15k new subscribers.

To achieve these numbers, we also incentivized current subscribers to share the giveaway by giving them additional entries if they did.

And the best part?

The emails were so good & value-packed (we weren’t selling anything yet) that subscribers from the giveaway would stay even after the winner was announced.

Note:

People think giveaways aren’t worth doing as they result in low-quality subs.

But if you target them correctly and send killer emails full of value, they can be extremely effective for almost any ecom brand.
Read 7 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Mar 17
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

(bookmark this thread)
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:Image
Read 13 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Feb 24
My agency generated over $200M+ exclusively via email.

To make more $$$ for your clients (and yourself), here are 5 principles of human nature every email copywriter must know:

(#2 is a game-changer)

THREAD
1. Self-interest:

People are inherently selfish - they don’t care about you or your product, they care about what it can do for them.

When writing your emails:

• Make the reader the focus
• Focus on the benefits of the product
• Illustrate clearly how their life will improve
2. Curiosity:

Our innate need to close loops & make sense of the world has been the driving force of human behavior since the dawn of time.

Unfortunately, most email copywriters fail to use it properly and lose 80% of their readers before the CTA.

To use curiosity properly, here are 2 psychological triggers you can apply today:

A) Challenging beliefs

When you challenge a common belief, you create disorder in the reader's mind which keeps their attention as they search for the explanation.

For example:

People believe that being intelligent gives them an advantage when it comes to making money.

So a subject line like “Why people with 85 IQ are making double your income” would probably crush because it directly violates what they believe to be true.

B) Creating an “information gap”

Compartmentalization is the enemy of great copy.

If the reader thinks they know what you’re going to say, they won’t click the email let alone keep reading.

To avoid this, create information gaps in your SL & body copy.
Read 7 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Feb 4
AI just cooked ad agencies.

Coca-Cola spent $300K on 3 agencies for their Christmas AI ad.

Someone copied it with 90% accuracy for Pepsi with $400 and AI tools.

A step-by-step formula to create any ad using AI 🧵
Before I tell you the exact steps, let me show you how good AI ads have become.

These were created using , where the AI helps you create ads from scratch and get 90% to the finish line.

Watch for yourself: Icon.me
If you want to copy it scene-by-scene, here's how to do it.

Step 1: Screenshot ALL the scenes in the ad.

Watch the video and take screenshots of particular scenes.

Like this one scene: Image
Read 19 tweets

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