Thread by @ecomchasedimond

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

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The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

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📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

How to set up pop up behavior (conditions you can use to trigger the form to appear):

> When visitor is exiting
> After 4-6 secs of page load
> After scrolling 30%

Welcome series overview

> First set of emails subscribers receive after joining your list
> A consistent top-revenue performing flow for our clients
> Goal: Get subscribers to engage with your brand and set tone of relationship

Pro tip: Test everything. Subject lines/CTAs etc

Welcome Email # 1

Content to focus on:
> Welcome
> Brand Introduction
> Thank You
> And discount code if applicable

Subject line ideas:
> Welcome!
> Welcome (more info inside!)
> Welcome to [INSERT BRAND NAME]
> You’re part of the family now
> Fantastic. You are in!

When to send :
> Immediately after someone subscribes to your list

Subject line used in example:
Welcome to the Land of Magic Spoon

🎯Aim to hit 30-50% open rates. Some of our clients get up to 70-80%.

Welcome Email # 2

Content to focus on:
> Brand Story
> Unique Quality Standards
> Benefits of Shopping with Your Company

Subject line ideas:
> You heard it here first
> Learn more about us
> Here's our story
> Level up your [INSERT WORD] game... (eg Level up your Yoga game)

When to send :
> 1-2 days after email #1. Test time delay for optimization.
> Only send if ppl don't convert from email #1

Subject line used in example:
This will remind you of your favorite childhood cereal

🎯Aim to hit 20-40% open rates. Some of our clients get up to 50-60%.

Welcome Email # 3

Content to focus on:
> Social Proof (customer reviews, press, celebrity/brand endorsements, retail footprint)
> Show Popular Products

Subject line ideas:
> Our customers say it best
> Have you treated yourself lately?
> The Love is Real
> Word on the street

When to send :
> 2-3 days after email #2. Test time delay for optimization.
> Only send if ppl don't convert from prior 2 emails

Subject line used in example:
Don't Just Take Our Word For It

🎯Aim to hit 20-35% open rates. Some of our clients get up to 40-50%.

Welcome Email # 4

Content to focus on:
> Focus on community aspect

Subject line ideas:
> We're All in this Together
> Let's Get Social
> Let's Be Friends
> We're All Here for You
> Meet our Team

When to send :
> 3-4 days after email #3. Test time delay for optimization.
> Only send if ppl don't convert from prior 3 emails

Subject line used in example:
Meet the Founders of Magic Spoon

🎯Aim to hit 20-30% open rates. Some of our clients get up to 30-40%.

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Congrats on reading 'til the end!

But as we both know, reading isn't enough.

So I want you to do 2 things

1. Put this flow into action and go make some money either for you or your clients

2. Follow me to learn more Ecom Email Marketing game like this.

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For those that loved my last thread, check out my newest thread here:

https://twitter.com/ecomchasedimond/status/1383072841994702852?s=20

6 Marketing Threads That Will Teach You More Than Any Marketing Class

https://twitter.com/ecomchasedimond/status/1383852904952459273?s=21

Awesome new thread live here:

https://twitter.com/ecomchasedimond/status/1385599928580251648?s=20