Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Chase Dimond | Email Marketing Nerd 📧 Profile picture
@ecomchasedimond
Apr 2, 2021 • 21 tweets • 7 min read • Read on X
How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

//Thread//
The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇
Image
Image
Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..
Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇
📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us
How to set up pop up behavior (conditions you can use to trigger the form to appear):

> When visitor is exiting
> After 4-6 secs of page load
> After scrolling 30%
Welcome series overview

> First set of emails subscribers receive after joining your list
> A consistent top-revenue performing flow for our clients
> Goal: Get subscribers to engage with your brand and set tone of relationship

Pro tip: Test everything. Subject lines/CTAs etc
Welcome Email # 1

Content to focus on:
> Welcome
> Brand Introduction
> Thank You
> And discount code if applicable

Subject line ideas:
> Welcome!
> Welcome (more info inside!)
> Welcome to [INSERT BRAND NAME]
> You’re part of the family now
> Fantastic. You are in!
When to send :
> Immediately after someone subscribes to your list

Subject line used in example:
Welcome to the Land of Magic Spoon

🎯Aim to hit 30-50% open rates. Some of our clients get up to 70-80%. Image
Welcome Email # 2

Content to focus on:
> Brand Story
> Unique Quality Standards
> Benefits of Shopping with Your Company

Subject line ideas:
> You heard it here first
> Learn more about us
> Here's our story
> Level up your [INSERT WORD] game... (eg Level up your Yoga game)
When to send :
> 1-2 days after email #1. Test time delay for optimization.
> Only send if ppl don't convert from email #1

Subject line used in example:
This will remind you of your favorite childhood cereal

🎯Aim to hit 20-40% open rates. Some of our clients get up to 50-60%. Image
Welcome Email # 3

Content to focus on:
> Social Proof (customer reviews, press, celebrity/brand endorsements, retail footprint)
> Show Popular Products

Subject line ideas:
> Our customers say it best
> Have you treated yourself lately?
> The Love is Real
> Word on the street
When to send :
> 2-3 days after email #2. Test time delay for optimization.
> Only send if ppl don't convert from prior 2 emails

Subject line used in example:
Don't Just Take Our Word For It

🎯Aim to hit 20-35% open rates. Some of our clients get up to 40-50%. Image
Welcome Email # 4

Content to focus on:
> Focus on community aspect

Subject line ideas:
> We're All in this Together
> Let's Get Social
> Let's Be Friends
> We're All Here for You
> Meet our Team
When to send :
> 3-4 days after email #3. Test time delay for optimization.
> Only send if ppl don't convert from prior 3 emails

Subject line used in example:
Meet the Founders of Magic Spoon

🎯Aim to hit 20-30% open rates. Some of our clients get up to 30-40%. Image
//End//

Congrats on reading 'til the end!

But as we both know, reading isn't enough.

So I want you to do 2 things

1. Put this flow into action and go make some money either for you or your clients

2. Follow me to learn more Ecom Email Marketing game like this.
If you didn't know,

Every Monday I send 9,561 marketers content on

-Getting clients
-Email marketing
-Scaling ecom brands with zero ad spend
-How I built a 7 figure agency
-Exactly which campaigns to send your list

Join for free below:

chasedimond.com/chase-email-ne…
Shameless plug:

I just launched a podcast!

It’s all about uncovering opportunities within Ecommerce.

Helpful for brands, agencies, & freelancers.

I’ve released 3 episodes so far & have already received dozens of 5 star reviews.

Link below (it’s free)

kite.link/chase-dimond-p…



Image
Image
Image
Image
For those that loved my last thread, check out my newest thread here:

6 Marketing Threads That Will Teach You More Than Any Marketing Class

Awesome new thread live here:

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧 Profile picture
Aug 19
There are so many posts on how to write copy.

But there are so few posts on how actually to do proper research.

Here’s a 7-step process to research like a pro and write copy that converts:

(use this for your next copywriting session)
Step 1: Define Your Target

Identify who you’re writing for. Without a clear understanding of your audience, your copy won’t resonate.

Consider:

- Interests (What hobbies or passions do they have?)
- Location (Where do they live? How does this influence their behavior?)
- Occupation (What do they do for a living? How does this shape their needs?)
- Challenges (What are their pain points? What keeps them up at night?)
- Demographics (Age, gender, income level, etc.)

Pro Tip: Create a survey or poll to directly ask your audience about their interests and challenges. Tools like @typeform or Google Forms can help you gather this data quickly.
Step 2: Collect Data

Now that you know who you’re targeting, dive deep into research to gather insights.

Use platforms like:

- Google (Search trends, news, forums)
- Quora (Look for common questions and pain points)
- Reddit (Explore niche communities)
- YouTube (Watch videos relevant to your audience)
- Facebook (Join groups where your target audience hangs out)

Pro Tip: Use Google’s autocomplete feature to find common queries your audience is searching for. This can give you a clearer idea of their concerns and desires.
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Aug 12
A/B testing can increase conversions by 161%+.

Yet, most people don't know how to do A/B testing properly.

Here are 10 copy elements you should test (and how to do it).

From a $200M Marketer:
Before we start...

When running an A/B test, it's important to only test one variable at a time.

This way, you'll know exactly what change impacted the metric you’re optimizing for.

Various tips below pertain to landing pages, emails, ads, etc.
1) Headline

Testing headlines is crucial as they directly impact how many people read the rest of your copy.

You can test headlines by changing:

- Tone
- Length
- Emotional appeal
- Use of Numbers

This will help you understand what catches your target's attention the best.
Read 12 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jul 1
There are 100’s of copywriting frameworks out there.

But there are only 7 you actually need for all of your marketing efforts.

This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.

(bookmark this to crush your competition)
1) For writing Ads:

Framework: AIDA.

- Attention: Make a bold statement.
- Interest: Share intriguing information.
- Desire: State the benefits of your product.
- Action: Ask for a sign-up or purchase.

Example (Lume):Image
2) For writing Sales Pages:

Framework: PASTOR.

- Problem: Highlight their problem.
- Amplify: Make the problem hurt.
- Story: Share a compelling story.
- Transformation: explain the process.
- Offer: Describe what you're offering.
- Response: Ask for a response.

Example (Foodbabe):Image
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jun 24
Opt-in forms are key to getting more subscribers on your list.

However, the average opt-in form converts at less than 3%.

Here are 8 opt-in form tips to get TWICE as many sign-ups:

(from a $200 million email marketer)
1) Offer a lead magnet:

Give people something in exchange for their email.

It could be:

- An ebook
- A discount
- A sample
- A checklist
- A consultation

No one can resist a good ol' value-packed freebie.
2) Keep it simple:

Structure your opt-in form to be straightforward.

Stick to this format:

1) Catchy headline
2) Captivating image
3) Short description
4) Strong call-to-action

When it comes to opt-in forms, simpler is better.
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jun 17
Sales emails are key to making money with email marketing.

Yet most people don't know how to craft a high-converting sales email.

Here's the 9-step framework we use to create profitable sales emails:

(with step-by-step instructions + an example)
As mentioned above...

This is a step-by-step guide, meaning we'll build a sales email from scratch.

We'll utilize a fictional brand, "FemmeFit," which specializes in workout clothing for women.

With that said, let's dive into the framework:
1) Subject Line:

The subject line's goal is to get your email opened.

To achieve this:

>> Spark curiosity
>> Mention the offer
>> Keep it clear and concise

Example:

"Say hello to your new favorite gym leggings!"
Read 13 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
May 27
Marketers,

Here's the Anatomy of a High-Converting Landing Page.

Bookmark this 🔖 Image
While you’re here, make sure you’re following me @ecomchasedimond for daily copywriting and email marketing tips & resources (like the resource in the tweet above).
And here’s a copywriting resource you might like:
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(