Last night, the $GENERALIST experiment ended. By the numbers:

1. Raised 20 ETH on @viamirror from supporters
2. Shared 10 ETH w @jackbutcher
3. Shared 5 ETH w S-1 Club contributors
4. Released our coverage
5. Minted 3 NFTs
6. Sold 3 NFTs for combined 28.6 ETH

A few thoughts. Image
This might be the purest multi-dimension win I've been a part of.

- Writers won by earning ETH for their work.
- Artists won by earning ETH for their art.
- Collectors won by buying meaningful work.
- Supporters won by us selling at 30% profit.

Win/win/win/win.
This has made me rethink value.

At current prices, our work sold for +$59K. That is wild to think about for a report that's free.

Has every S-1 Club been "worth" that amount?

No.

There was combinatorial value created by bringing in new stakeholders and artists.
I'm going to keep experimenting. Hopefully with @Iiterature @patrickxrivera @strangechances.

There are lots of good newsletters out there.

My mission is to be the most open to collaboration & experimentation. I hope you'll come along.

readthegeneralist.com
For those holding $GENERALIST and wondering what their options are.

docs.google.com/document/d/1XO…

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More from @mariodgabriele

4 Apr
Red Bull is a weird and fascinating company.

- $7.4 billion in 2020 revenue
- 43% energy drink market
- Makes nothing

Nope, not even the drinks they sell. Instead, they focus 100% on marketing.

Here's what's going on 👇

readthegeneralist.com/briefing/red-b…
1/

Before Red Bull there was Krating Daeng (KD).

Founded by pharmaceutical entrepreneur, Chaleo Yoovidhya, KD was created to serve Thailand's country's working class.

Yoovidhya chose the gaur, a member of the bovine family from the region, as the brand's symbol. Image
2/

Dietrich Mateschitz was a toothpaste marketer. On a business trip to Thailand he discovered KD and fell in love with the drink.

With Yoovidhya, he decided to bring it to Europe. He made changes:

- Name became "Red Bull"
- Added bubbles
- Used a thin can
- Targeted elites Image
Read 16 tweets
2 Apr
Into the last 10 minutes of the $GENERALIST NFT auction!

- PARADOX: 2.50 ETH (sold)
- TIMELINE: 3.10 ETH (Iive!)
- SATOSHI: 3.51 ETH (live!)

Watch me stressfully drink whiskey with @ljin18 @jackbutcher @strangechances @Iiterature @patrickxrivera 👇👇

pscp.tv/w/czUHvzE4Mzk3…
Update...

TIMELINE: 4.10 ETH
SATOSHI: 3.61 ETH
The clocks have reset! Things are heating up...

TIMELINE: 5.00 ETH
SATOSHI: 4.70 ETH

🔥🔥🔥
Read 26 tweets
30 Mar
We're entering the Third Wave of Digital Media.

Wave 1 ➱ Monolithic Media
Wave 2 ➱ UGC
Wave 3 ➱ Multiplayer Media

A (scruffy) theory ⇓
I think this applies to different media types. But because I'm a writer, I'll focus on the written word.

Here we go.
1 / Monolithic Media

This is the writing production process we're most familiar with. It's the traditional newspaper process brought online.

One writer creates one piece that is read by many.

1:1:many
Read 16 tweets
15 Mar
We are live!

And the first buys are already in! Let's go @jackbutcher + @viamirror.

generalist.mirror.xyz/1T0h7VGDcECJui…
9:02PM: 5.065 ETH
9:02 PM: 6.7
Read 11 tweets
14 Mar
This is going to be fun.

Tonight @ 9 pm ET, we launch $GENERALIST, a token that supports our coverage of the Coinbase IPO. I'm working with @jackbutcher and @viamirror.

I have no idea what will happen. But here's why I'm excited...

readthegeneralist.com/briefing/gener…
*What are you doing?*

We're raising 20 ETH to fund the creation of 3 NFTs.

- NFT 1: The S-1 Club's coverage of $COIN with a cover artwork from @jackbutcher.

- NFT 2-3: Two additional $COIN-inspired pieces, also from Jack.
*Who can participate?*

Anyone with an Ethereum wallet. You might check out @rainbowdotme or @MetaMask if you don't have one yet. A few other details...

- 20 ETH raise
- 0.25 ETH cap per contributor
- First come, first serve
- 9 pm ET listing here...

generalist.mirror.xyz
Read 10 tweets
11 Mar
Coupang debuts on the NYSE today.

It's known as the "Amazon of South Korea." There's a lot more to it than that. I dug in with @sidharthajha @daveambrose @Stewbradley @kjlabuz @averyklemmer @nbashaw.



readthegeneralist.com/briefing/coupa… Image
1. "Amazon of South Korea"

It's a solid but incomplete description.

$CPNG is really like "Amazon x Instacart x DoorDash."

• Amazon: Core platform
• Instacart: Rocket Fresh
• DoorDash: Coupang Eats

Oh, and payments, too.
2. Started as a $GRPN clone

@daveambrose described it as the "greatest business pivot no one knows about." That's apt.

$CPNG started as a daily deals site. It did well, but really took off when they pivoted to an $EBAY-style marketplace. ImageImage
Read 12 tweets

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