Our path as a creator is not set in stone. It’s vague, dark, and can be a lonely road.
It doesn’t make sense to nail down 10-year goals, as our environment is very dynamic. We should have an understanding of our overall vision but be guided by small steps.
Here's what helps me.
A framework that guides my day-to-day life and keeps anxiety out.
One that helps me focus on the next step, but keeps the end goal in mind.
I'm talking about the ABZ framework.
A = where you currently are
B = your next step - big or small, just what gets you to Z
Z = your end goal
It’s that simple.
Approach it as a game; define your Z, start from A, achieve B, which then becomes your A. Define a new B that brings your closer to Z.
Repeat 🔄
Know where you want to end up, but focus only on the next, small step at hand.
This way, you remain focused. It’s the perfect combination of focus and overview, zooming in and out at the same time.
A framework that’s suitable for any creator in a dynamic environment.
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As a freelancer, you’re only as good as your latest work.
Here are the 3 tactics I used to land my first 3 copywriting clients without any professional freelancing experience.
👇
1/ From Zero to One
The first one is always the hardest. It looks like a daunting and grueling task: selling yourself to strangers.
How to convince someone else I am capable enough and let them part with their beloved money?
In the beginning, this is tough as there isn’t any experience to show your client. There’s one thing you could do:
Proof to your potential client you're capable of the thing you said, by doing the work. Let’s say, a prospect needs help with their brand identity and strategy.
Drafting tweets, writing articles or setting up funnels to build my business all contribute to the bigger picture: to become a better creator.
My online audience grew exponential, so did my confidence.
I'm in for the long run.
👇
1/ Building in public elevated my life
In 2020, my goal was to publish 3 articles
Scared as hell, but I pressed publish and my first article was live. I would annihilate that target by publishing 70 articles in 4 months.
Writing took over my life and changed it for the better.
1/ Get practical
1️⃣ Your personal brand is everything - they can never take it away from you.
2️⃣ Practice as creators' mindset and you never run out of opportunity
3️⃣ Money is everywhere - you just have to know where to look.