Thread by @hipreetam93

🌟 DailyHabits crossed 250 signups, majority coming from the ProductHunt launch.

These bumps are nice, but what you really want is consistent installs and long-term growth 📈

Here's how we are going to achieve that using the principles of Programmatic SEO 👇

Before choosing this direction, we need to be sure that there's actual search traffic for habit trackers on Google.

That was easy to verify. With 9,900/mo search volume, there's significant traffic.

The problem is - keyword difficulty. We have to focus on easier ones first.

So what should we do? Narrow down of course.

Focus is a superpower, and in this case we shall use that focus to target smaller keywords that have lesser search volume but also lesser difficulty to rank.

I found 3 possible entry points through my research:

💡1- Alternatives, App A vs App B, Best Apps

Here are common search phrases that are guaranteed to have volume:
• app alternative(s)
• app features / pricing / review
• app A vs app B

A low-hanging fruit that most SaaS products don't optimize for, but can easily.

See how I am creating base content pages, which I can then use to programmatically generate more pages.

Base content page: dailyhabits.xyz/habit-tracker-…

A programmatically generated page: dailyhabits.xyz/habit-tracker-…

I noted down all these observations in a spreadsheet, which makes it easy to track.

I'm most excited about the A vs B search pattern.

There's potentially between 30-100 pages I could create matching this search intent.

💡2- Best Habits, Daily Habits, Morning Habits

I discovered this pattern while toying around with the word "best" and "habit" in the search bar.

Turns out, there's a ton of search phrases where people are looking for habit suggestions to achieve a certain, specific goal in life

To be honest, this search pattern I found might cater to very top-of-the-funnel traffic.

Which means, I might get visitors to the website, but not many of them would convert.

For now, I haven't acted on it because I haven't found a repeatable strategy for the content.

💡3- Habit Tracker Template

My personal blog is already ranking for related keywords like:
• habit tracker spreadsheet
• habit tracker google sheets
• habit tracker excel

Turns out, the larger fish are
• habit tracker template (3600/mo)
• habit tracker printable (8100/mo)

To target this higher difficulty keyword, I will start creating individual pages on my blog around every "habit tracker" variation that's relevant to the larger "template" search phrase.

All keywords from this page: preetamnath.com/habit-tracker-…

Data from Google Search Console.

👉 This is a real-world case study

• Most of the ideas in this post are yet to be implemented.
• Results would take longer, perhaps between 4-12 weeks.

Post will be updated periodically as and when new updates, findings or learnings show themselves.

preetamnath.com/programmatic-s…

By the way, check out the latest stats from DailyHabits which Sankalp shared.

https://twitter.com/sankalpjonna/status/1378575420900077570

We also shipped a tiny but most requested feature: Drag and drop to reorder habits.

https://twitter.com/sankalpjonna/status/1378575455230423042

And finally, Sankalp made progress with his own Programmatic SEO journey to own "Django" framework related searches.

https://twitter.com/sankalpjonna/status/1378575461869965312