The key to really interesting competitive insights...using common tools in an uncommon way.
If you know where to look, you can learn a lot.
Today's example: Job listings
Here are a few ways you can benefit from studying competitors' job listings... 🧵
If you know where to look, you can learn a lot.
Today's example: Job listings
Here are a few ways you can benefit from studying competitors' job listings... 🧵
1/ Want to know a company's strategic priorities? Where they see opportunity in the market?
Check out their hiring page.
Most startups or SMBs need to see a proven business case before opening a role. Job listings show you what they're willing to pay for right now.
Check out their hiring page.
Most startups or SMBs need to see a proven business case before opening a role. Job listings show you what they're willing to pay for right now.
2/ Want to understand how their strategic priorities have shifted over time?
Drop their hiring page into archive.org's wayback machine to see old snapshots. Compare the listings over time to see how they grew their team.
Drop their hiring page into archive.org's wayback machine to see old snapshots. Compare the listings over time to see how they grew their team.
Viewing the archive actually shows you 2 things:
1) How hiring priorities changed over time
2) Turnover / hard roles to hire for (i.e. roles that keep opening back up)
Learn from the experience of others.
1) How hiring priorities changed over time
2) Turnover / hard roles to hire for (i.e. roles that keep opening back up)
Learn from the experience of others.
4/ Another way to figure out the hiring roadmap for a certain industry is to use LinkedIn.
Search for all employees of a certain company. Then plot them in a spreadsheet by department and start/end date.
That's how I charted the hiring path of Morning Brew
Search for all employees of a certain company. Then plot them in a spreadsheet by department and start/end date.
That's how I charted the hiring path of Morning Brew
5/ Finally, if you want to learn nitty-gritty stuff, read the actual job postings.
Companies reveal a lot about their inner-workings in their job descriptions.
For example, if you want to know a company's tech stack, look at the requirements in their engineering job listings.
Companies reveal a lot about their inner-workings in their job descriptions.
For example, if you want to know a company's tech stack, look at the requirements in their engineering job listings.
The answers are out there, you just need to know how to look
If this was helpful, follow @damn_ethan for more.
Every week at Trends.co we break down companies and market opportunities, so I've got a bunch of tips like this I'll be sharing over the next few weeks.
If this was helpful, follow @damn_ethan for more.
Every week at Trends.co we break down companies and market opportunities, so I've got a bunch of tips like this I'll be sharing over the next few weeks.
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