Joe Pompliano Profile picture
Apr 8, 2021 13 tweets 5 min read Read on X
Home of the Master's Tournament for more than 80 years, Augusta National has produced some of the most memorable stories in sports history.

The one you haven't heard?

It involves President Ronald Reagan and a hostage situation.

Time for a thread 👇👇👇
1) First, let's set the stage.

Following a successful career as a Hollywood actor & Governor of California, Ronald Reagan was elected as the 40th U.S. President in 1981.

The only problem?

We entered a recession shortly after his appointment, with unemployment soaring over 10%.
2) After two long years and a close assassination attempt, President Ronald Reagan took a vacation in 1983.

His destination of choice?

Augusta National Golf Club.

President Reagan stayed in the Eisenhower Cabin, a home designed by the secret service for President Eisenhower.
3) As an infrequent golfer who said his handicap was "Congress," President Reagan spent his afternoons on the course with members of his staff.

While the President enjoyed his time on the course, a local man named Charlie Harris was fuming.

This is where it gets interesting...
4) Charlie Harris was a local resident of Augusta, Georgia, living just 15 miles from the famous course.

Since voting for President Reagan in 1980, Harris experienced major loss — losing his dad, job, and marriage.

Frustrated and down on his luck, Harris was fed up.
5) On October 22, 1983, Charlie Harris drove his pickup to Augusta National — smashing through the gate & heading toward the clubhouse.

He got out of his car with a .38 caliber revolver, grabbed an employee, and headed to the pro shop.

His demand?

To speak with the President.
6) Charlie Harris took 5 hostages in the pro shop at Augusta National, stating no one would get hurt as long as he talked to the President.

President Reagan was taken off the 16th fairway, agreeing to call the pro shop to talk Harris down.

Unfortunately, the service was spotty.
7) Frustrated the phone wouldn't work, Charlie Harris smashed it — demanding President Reagan come see him in person.

Secret Service declined, ushering the President out in an armed motorcade.

“With Reagan gone, I put my gun down & figured I might as well take my punishment.”
8) Just two hours after the standoff started, Charlie Harris surrendered & was arrested.

All five hostages got out alive, with only one bullet fired by Harris — an attempt to prove the gun worked.

Until recent renovations, that bullet hole could still be seen in the pro shop.
9) Why haven't you heard about this wild story?

Because hours after the hostage situation at Augusta National ended, 241 American service members were killed by suicide bombers in Beirut, Lebanon.

President Reagan was briefed and rushed back to Washington shortly after dinner.
10) Charlie Harris served 5 years in prison; he reunited with his wife, quit drinking & became a Sunday school teacher upon his release.

The hostage situation was obviously bad, but it speaks volumes that President Reagan made the call.

Some leadership lessons can’t be taught.
11) Enjoyed this thread?

You should follow me @JoePompliano.

I tweet interesting stories about the money and business behind sports every day.
12) Prefer a deeper dive than Twitter?

Make sure to sign up for my daily newsletter, where I break down the most interesting sports business stories each morning.

Don't worry, it's free :)

Subscribe: readhuddleup.com

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More from @JoePompliano

Sep 3
Frances Tiafoe has a crazy story:

• Parents immigrated to America
• Dad worked in construction
• Helped build a tennis facility
• Got Frances free lessons

And now Frances is a top 20 player trying to become the first American male to win a Grand Slam in 20 years.

THREAD 👇 Image
1) First off, tennis is an expensive sport.

Between training, travel, and tournaments, a youth career could cost $400,000.

And even if you turn professional, only the world's top ~150 players end up turning a profit after expenses.

That's what makes Frances' story so special.
2) Frances Tiafoe's parents were born in the Western African country of Sierra Leone.

They immigrated to the United States after a civil war broke out back home and settled in a suburb outside Washington, D.C.

That's where Frances was born. Image
Read 11 tweets
Aug 19
ALLCITY Network is changing sports media.

They just raised a $12 million Series B and are already doing eight figures in annual revenue.

Full disclosure: I own equity in ALLCITY (because I think it will be massive).

Here's why 👇 Image
1) Everyone knows sports media is struggling.

The democratization of content (podcasts, social media, etc.) has hurt RSNs, newspapers, and radio stations, leading to smaller audiences and mass layoffs.

However, this is where ALLCITY sees an opportunity.
2) The easiest way to explain ALLCITY is that it's a digitally-focused network of local sports content.

The business model is simple:

1. Go to a big sports town (Chicago, etc.)
2. Hire the best talent (radio/reporters)
3. Have them start podcasts/write
4. Sell ads as a network
Read 11 tweets
Mar 1
The 2024 Formula 1 calendar is insane:

• 24 races
• 21 countries
• 5 continents
• 180+ hours of flights

Teams will travel 75,000 miles & transport 1,500 tons of equipment.

This makes it a logistical nightmare, so here's a breakdown of how Formula 1 pulls it off.

THREAD 👇
1) The simplest way to explain Formula 1 logistics is by breaking the calendar into two parts:

• European Races
• Flyaway Races

Let's start with European Races.
2) European races are self-explanatory — these are races that take place in Europe.

Examples:
• Monaco
• Monza
• Zandvoort
• Silverstone
• Spa

These races are easier and cheaper logistically because everything is transported by trucks rather than planes and boats. Image
Read 16 tweets
Feb 7
Apple Music pays the NFL $50 million annually to sponsor the Super Bowl halftime show.

But Usher won't get any of that money.

Instead, he'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.

Here's how it works 👇 Image
1) Some of the world's most famous artists have performed at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna

But NONE of these artists were paid. Image
2) Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a ~$15 million production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.
Read 11 tweets
Jan 27
My favorite sports business story involves two brothers turning $1 million into $800 million as basketball team owners without ever owning an NBA team.

It's a masterclass in leverage, long-term thinking, and the power of equity and ownership.

Here's the crazy story 👇 Image
1) The story starts with Ozzie & Daniel Silna.

The two brothers were born in New Jersey after their parents immigrated from Latvia in the 1930s.

They worked at their dad's small textile business, but when he sold the company, they started manufacturing polyester in the 1960s.
2) As polyester sales skyrocketed throughout the 1960s, Ozzie & Daniel Silna's business grew.

So they used $1 million in profit to buy the ABA’s failing Carolina Cougars in 1974.

They then moved the team to Saint Louis and rebranded as the Saint Louis Spirits. Image
Read 12 tweets
Jun 13, 2023
I asked my audience: "What is the best sports book you've ever read?" — and received more than 1,000 responses.

Here are the Top 10 👇

1) Open, an autobiography by Andre Agassi.

Everyone needs to read this, seriously. Image
2) Moneyball by Michael Lewis

This book follows the Oakland A's historic 2002 season — 103 wins with one of the lowest budgets in MLB —and details how the Athletics pioneered the use of analytics and advanced statistics.

This is a must-read, plain & simple. Image
3) The Score Takes Care Of Itself

This book breaks down the leadership lessons Bill Walsh installed as head coach of the 49ers, taking the team from a 2-14 record to Super Bowl Champions in just 2 years.

It's full of great stories.

And it's so good that I've read it 3-4 times. Image
Read 12 tweets

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