They just raised a $12 million Series B and are already doing eight figures in annual revenue.
Full disclosure: I own equity in ALLCITY (because I think it will be massive).
Here's why 👇
1) Everyone knows sports media is struggling.
The democratization of content (podcasts, social media, etc.) has hurt RSNs, newspapers, and radio stations, leading to smaller audiences and mass layoffs.
However, this is where ALLCITY sees an opportunity.
2) The easiest way to explain ALLCITY is that it's a digitally-focused network of local sports content.
The business model is simple:
1. Go to a big sports town (Chicago, etc.) 2. Hire the best talent (radio/reporters) 3. Have them start podcasts/write 4. Sell ads as a network
My favorite sports business story involves two brothers turning $1 million into $800 million as basketball team owners without ever owning an NBA team.
It's a masterclass in leverage, long-term thinking, and the power of equity and ownership.
Here's the crazy story 👇
1) The story starts with Ozzie & Daniel Silna.
The two brothers were born in New Jersey after their parents immigrated from Latvia in the 1930s.
They worked at their dad's small textile business, but when he sold the company, they started manufacturing polyester in the 1960s.
2) As polyester sales skyrocketed throughout the 1960s, Ozzie & Daniel Silna's business grew.
So they used $1 million in profit to buy the ABA’s failing Carolina Cougars in 1974.
They then moved the team to Saint Louis and rebranded as the Saint Louis Spirits.
I asked my audience: "What is the best sports book you've ever read?" — and received more than 1,000 responses.
Here are the Top 10 👇
1) Open, an autobiography by Andre Agassi.
Everyone needs to read this, seriously.
2) Moneyball by Michael Lewis
This book follows the Oakland A's historic 2002 season — 103 wins with one of the lowest budgets in MLB —and details how the Athletics pioneered the use of analytics and advanced statistics.
This is a must-read, plain & simple.
3) The Score Takes Care Of Itself
This book breaks down the leadership lessons Bill Walsh installed as head coach of the 49ers, taking the team from a 2-14 record to Super Bowl Champions in just 2 years.