It was a food revolution with a shelf life measured in years, changing how Britain cooked as well as what we ate. The staple diet of a generation, whose very name could conjure up the flavours of the faraway east.
Today in pulp I look back at Vesta ready meals...
Batchelors Foods had been in business since Victorian times and specialised in dried produce and soups. And by 1959, inspired by the American 'TV dinner', they decided to bring the idea of ready meals to the UK.
There was a problem however: in 1959 only 13% of UK households had a fridge, compared to 96% in the US. The American frozen TV dinner wouldn't work in Britain.
Many readers have asked me "why do so many pulp covers feature women in ripped red blouses standing in swamps while a man who looks a bit like David Bowie fights off an unusual animal attack?"
The answer is pulp artist Wil Hulsey...
Wilbur "Wil" Hulsey was the undisputed king of the animal attack pulp cover. You name it, he'd paint it attacking you in a pool of stagnant water.
Very little is known about Wil Hulsey, but he worked on a number of men's pulp magazines in the 1950s and early 1960s including Man's Life, True Men, Guilty, Trapped and Peril.
Time for a pulp countdown now, so here's my top 10 book titles that would make great prog rock album titles!
Everyone loves a 10 minute drum solo, right?
At #10: Murdock's Acid Test! Side one is mellow acid jazz, but side two is all stream of consciousness poetry and percussion...
At #9: Into Plutonian Depths! A concept album where Chinese war gongs, the Welsh harp and nine detuned Hammond organs evoke the legend of Persephone...
Today in pulp I head to Carnaby Street in the 1960s!
It's a swinging shindig...
Carnaby Street in London's Soho gets its name from Karnaby House, which was built in 1683. But it's fame comes from fashion. It all started in 1957 when John Stephen opened his men's outfitters His Clothes, specialising in the Mod look.
To make his store stand out Stephen painted the outside canary yellow and played pop music. Soon other fashion retailers opened up nearby and the street became one of the must-see places for the swinging sixties shopper.
Monday 23 June 1984 seemed like a normal day. The latest issue of Tammy was out, with the latest instalment of The Forbidden Garden and the new Secret Sisters strip. Little did we know it would be the last issue ever!
Today in pulp I ask: whatever happened to Tammy?
British girls' comics have a long history, starting out as story papers in the 1920s and 30s. Public schools, caddish sorts and lots of healthy outdoor activity were the main staples of the genre...
Postwar the girls' comic template was firmly set in 1951 by Girl, the sister paper to The Eagle. Adventure, duty and jolly hockey sticks were the order of the day.
IPC acquired Girl in 1963, so you can guess what happened next...