A thread:

SMB Twitter seems to really like home services businesses (e.g., landscaping, plumbing, HVAC, etc). These can be great companies, especially when paired with strong operators, and they exist in large numbers and in every market, which is also attractive as a buyer.
A few potential downsides to consider if you're looking at these types of companies:

- they usually involve some cap ex (vans, etc.)
- skilled labor shortages exist in most geographies
- the stickiness/brands in local markets also can make expansion to new areas challenging
I'd be eager to see more searchers focused on B2B services, which I think can be as, if not more, compelling in many cases.

Some examples:
- P&C insurance brokerages
- outsourced bookkeeping services
- managed service providers (i.e., outsourced IT)
Purchase multiples can be higher for these types of companies than for B2C home services, but these companies can really scale nicely, usually have great margins, and have strong recurring revenue streams.
Finally, my favorite SMBs exist in large markets where the TAM is also huge -- more rare than you might think.

Markets that foster these types of firms are also usually big: logistics, healthcare...

A niche company like this in a boring industry can be a long-term compounder
What are your favorite examples of B2B service companies (either specific ones or by industry/market)?

Bonus points if they can grow to $50M+ in revenue without having to imagine major changes in geography, business model, or heroic execution.

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More from @tsludwig

19 Mar
One of my main goals in business ownership is to build an anti-fragile portfolio of companies with my partners.

Having a permanent investment time horizon means that I need to make sure the businesses are around for the long-term to accomplish my objectives.
The best way I know how to do that is to make the companies as bulletproof as possible.

Here are some key ways I believe I can de-risk my outcome:

- Buy good companies in growing industries (tailwind effect)
- Use prudent leverage at entry, and work to deleverage (while balancing with growth)

- Once deleveraged, hold or be ready to inject enough cash to sustain a prolonged downturn and to capitalize on innovative or compelling growth initiatives
Read 4 tweets
26 Feb
Purchase accounting is a narrow subject area, but can have large implications in buying a business.

Here's a short overview of one area that can be very important: goodwill. Goodwill is created in an asset purchase when the buyer pays more for the assets than their book value.
The difference is put on the balance sheet as goodwill and typically amortized over 15 years. For service companies or less capital intensive firms where book value < purchase price, this can create substantial tax savings as non-cash amortization expense is charged off each year
For example, $1.5MM in goodwill = $100k in annual net income reduction, which, depending on the biz's tax rate, could save $40k/yr in taxes for 15 years ($600k total). This gets many buyers excited in the same way that RE investors get when talking about accelerated depreciation!
Read 5 tweets
3 Feb
One of the inherent dichotomies in entrepreneurship is that of "rich versus royal".

Most entrepreneurs want to be both: receive a majority of their firm's profits and have control.

In practice, however, this seldom works out.

A short 🧵
Capital is often required to start or grow a company and when that money takes the form of equity, it is dilutive to the existing owners/managers, thereby reducing control.

Thus, an entrepreneur often needs to decide between getting bigger (taking $) or maintaining control.
Even the sources of capital (individuals writing small checks compared to institutional investors) can have an impact on this dynamic as 'less sophisticated' and smaller investors may require less control for any given investment amount.
Read 5 tweets
21 Dec 20
This was the year I became active on Twitter. Rather than summarize my experience this year, which has been amazing, I want to highlight what brought me here in the first place, the brilliant content put out by others. Here are some great tweets from 2020...
Learning to delegate is essential for good leadership. @david_perell had a great post in April

@adam_keesling wrote about how to choose a job and find your vocation

Read 12 tweets
30 Nov 20
In reflecting on my own entrepreneurial journey, I realized that I'm drawn to partnerships. I've had 7 of them (compared to 2 solo efforts). I've had success with each approach, but given a choice would usually choose to have a partner.

Here are some thoughts on partnerships:
What has led to a good partnership (for me):
- extremely high trust and transparency
- clear expectations about role, effort, etc.
- having hard conversations upfront about authority, economics, equity, dissolution, disputes
- working together in some capacity prior to partnering
Value of partners to me:
- reduces my fear & insecurities about my own abilities
- belief that 1+1=5 / do more, faster
- emotional support (during good & bad times)
- forced personal & prof development / accountability
- expanded network (raising capital, diligence, hiring)
Read 4 tweets
6 Nov 20
People like to say that an investment should be so easy that you can model it on a napkin, but is a financial model an important tool in deal analysis? I have found there to be benefits to creating and using a financial model in my acquisition work.
Models help to deepen my understanding of the business - the levers that drive costs, revenue, and cash flow;

They can show how sensitive to shocks the business may be;

They help me understand how much debt is appropriate and how much leverage to use to manage my risk.
Lastly, financial models also help to build credibility with lenders and equity investors.

Despite having an MBA, I never learned purchase accounting and only the basics of linking financials in excel, leaving me, like many others,feeling intimidated by the task.

So what to do?
Read 7 tweets

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