Thread by @HONORTHEV

Why @_SocialSX is the new way of healthcare thread🧵

Social media and healthcare go hand in hand these days.
More and more of the public are taking to social media for healthcare news and resources. Meanwhile, the idea of following doctors on Facebook is totally normal.

And with the latest boom of the healthcare industry and the need for up-to-date news, it’s no surprise that healthcare accounts represent some of the most followed and engaged-with today.
Just look at the CDC’s 1.9+ million followers on Facebook alone.

social media and healthcare are about so much more than follower-count. Practices and organizations have specific duties that go beyond vanity metrics, such as:

Keeping the public informed on treatments and trends

Reassuring patients (both current and prospective)

Staying in line with HIPAA when it comes to social interactions

Doing all of the above while trying to engage and grow your audience is a tall order. That said, our guide to social media and healthcare can help.

Healthcare providers are in a unique position when it comes to social media.
Because you’re responsible for marketing a human necessity, not a traditional product or impulse buy.
Couple that with rising healthcare premiums and general anxiety about our well-being as a society.

It’s important for healthcare marketers to understand their accounts’ roles and responsibilities in the big picture.

@_SocialSX has taken this first step with community first approach. Come join us for beta and launch and join our 70k+ users.