Person told me tonight they called a vacuum cleaner company from a work phone for a repair. This evening, he saw an ad on his home laptop on Facebook for the vacuum cleaner company.
Two things.
Two things.
1 - This person was not happy that his vacuum cleaner stopped working.
Why this brand thought that an ad on Facebook would help matters is beyond me, but I'm not a digital marketing expert.
Why this brand thought that an ad on Facebook would help matters is beyond me, but I'm not a digital marketing expert.
2 - Just because you can link/buy/sell information doesn't mean that you should link/buy/sell information.
3 - There are data gurus out here who beat my client base up for being "stupid" for not monetizing the customer data.
You wonder what kind of person would prioritize customer data for buy/sell opportunities over protecting the customer.
You wonder what kind of person would prioritize customer data for buy/sell opportunities over protecting the customer.
4 - This stuff is all-too-often vendor driven.
When I worked at Nordstrom, we were making north of a million dollars a year off of our customer list. During my time at Nordstrom that amount went from $1,000,000 to $0.
And vendors beat the living daylights out of me over it.
When I worked at Nordstrom, we were making north of a million dollars a year off of our customer list. During my time at Nordstrom that amount went from $1,000,000 to $0.
And vendors beat the living daylights out of me over it.
5 - "How can you turn down $1,000,000 of pure profit?"
Well, that's not hard. We were a brand generating almost $800,000,000 (yeah, close to a billion) in earnings before taxes annually, so things can be done to recoup the short-term profit hit.
Well, that's not hard. We were a brand generating almost $800,000,000 (yeah, close to a billion) in earnings before taxes annually, so things can be done to recoup the short-term profit hit.
6 - At Nordstrom I used to have to take phone calls from angry customers (VPs did that kind of stuff all the time within that culture at that time).
When a customer complained about their privacy being violated, you sure didn't want to say "Yeah, but we made $1,000,000!!"
When a customer complained about their privacy being violated, you sure didn't want to say "Yeah, but we made $1,000,000!!"
7 - The pundits out here on Twitter don't ever have to spend any time actually talking to actual customers.
If they did, and they had to hear the anger, they'd run businesses differently.
If they did, and they had to hear the anger, they'd run businesses differently.
8 - How would you feel if you knew that I sold the data of my 2,000+ blog subscribers so that I could have $35,000 of additional revenue each year? I could argue "It's only $17.50 per subscriber".
I'd get free money.
But how would you feel about me?
I'd get free money.
But how would you feel about me?
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