This is the Long Version for the Cognoscenti and folk who want to really understand and learn
Norway is the leading market in the world in terms of the current Transition to EVs
- and it also has relatively good and timely data sources
So what can we learn from Norway's EV experience that may be useful when looking at other markets ?
1. This chart shows the evolution of Norway's Passenger Car Fleet since 1960
2. The expansion of the Fleet in the early days had some really high growth rates before settling down over time into low single digits, with occaisonal setbacks followed by recoveries of different shapes
3. It is useful for our purpose to view the Fleet size as a series of datapoints . . .
4. . . . and to switch our chart to logarithmic scale instead of linear to see the growth trends more clearly
5. This allows us to compare the growth in the Passenger Car Fleet size with the Population and Economic GDP of Norway as a country
6. From this same data we can see Norway's progression over time to become a relatively wealthy country with GDP per capita in excess of $90,000 in Constant 2010 USD
7. And we can see the changes in Vehicle Intensity in GDP as measured by number of Passenger Cars per million USD of GDP in Constant 2010 USD
This number has stabilized at around 6.5 Passenger Cars per million USD of GDP
8. From combining these observations we have selected the period from 2000 to 2017 as most representative of the modern era
- and this period shows a trend-line growth rate of +2.4% per annum CAGR for Norway's Passenger Car Fleet
9. We have refined this slightly to use a point-to-point growth rate of +2.3% per annum CAGR for the period from 2001 to 2017
- and anchored by the Fleet size as of 2012
This gives us the basis for our future Fleet size projection
10. Here is the Actual Passenger Car Fleet size since 2000
11. And here we have overlaid it on the calculated trend line growth
The fit is very close
This chart shows the data for all Passenger Cars regardless of fuel type
12. Electric Vehicles were introduced during this period and their scale has grown steadily to reach over 340,000 units as of 2020
13. So we can now see that EVs have already become a meaningful part of Norway's Passenger Car Fleet
- and the number of ICEVs in the Fleet has already started to decline in absolute numbers
2017 was the ICEV Peak
14. Now let us take a look at the Annual Sales of Passenger Cars in Norway
15. The key metric is to compare these Annual Sales with the overall size of the Passenger Car Fleet
- and we see that the Annual Sales rate is about 6.8% of the Fleet size
16. We can also see that Electric Car Sales have been becoming an increasingly important part of these Annual Sales
17. On the surface it looks like Electric Car Sales have now captured 48% of the national demand for Passenger Cars
- we shall come back to this later in the thread
18. It is important to understand that these Annual Sales are providing vehicles to satisfy two quite different needs
- the FIRST NEED is to supply the vehicles that increase the size of the Passenger Car Fleet in line with its visible growth rate of +2.3%, shown here in Green
19. We call that the New Demand
- the SECOND NEED is to replace the vehicles that are continuously being retired or taken out of the Fleet for whatever reason, normally old age
We call that the Replacement Demand and on average it represents 6.8% - 2.3% = 4.5% of the Fleet size
20. When combined together, this New Demand + Replacement Demand provide us with the Natural Demand for new Passenger Cars each year, and the rate is 6.8% of the Fleet size calculated from the prior year
- which we can use to make a Natural Demand projection into the future
21. And we can take the current penetration rate of Electric Vehicles relative to the Natural Demand to estimate the future levels of sales penetration as shown here
22. This important chart now gives us many significant insights :
FIRST, the share of Natural Demand being met by EVs in 2020 was only 39.5% and the share being met by Other vehicles is only 41.6%
- with another 18.9% being Unmet Demand
There is a shortage of Supply of EVs
23. SECOND, we have to recognize that the appetite for ICEVs in Norway is rapidly disappearing and it may well effectively disappear altogether by 2024, as shown by the Red segments on this chart
24. THIRD, Norway is already suffering from a Supply shortage of Electric Vehicles
- partly because of production constraints on existing vehicles
- and partly because some vehicle types and styles are just not available or not satisfied by current product offerings
25. FOURTH, this Supply shortage could build up to as much as 300,000 vehicles by 2028 when we expect the Supply and Natural Demand to come back into balance
26. FIFTH, this could force a period of Over-Demand and Over-Supply for a decade or more after 2028 when the missing vehicles finally become available
There is no unconstrained Supply today
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3. Visualizing a Successful Outcome, they would have held a Competitive Duopoly with all the Advantages which that can be expected to bring
This combination of factors is leading to a broad-based failure of the Japanese Automobile Industry
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What can we learn from this ?
Now consider an alternative scenario where the Japanese Government had instead been inspired to get out ahead of BEV Supply Chain issues during the last two decades, and successfully solve for all of raw material and technology needs of BEVs
According to Colorado Public Radio, the state is considering a "Vehicle Exchange Colorado” program to give participants an instant $6,000 point of sale rebate on a new electric or plug-in hybrid vehicle cleantechnica.com/2023/05/31/col…
Or a $4,000 rebate for a used electric or plug-in hybrid vehicle
"It’s a really exciting new program,” said Carrie Atiyeh, senior program manager at the Colorado Energy Office
"This is something that is going to be new for the state"
To qualify, drivers would need to trade in a conventional car with an internal combustion engine that burns either gasoline or diesel
The vehicle needs to be a model year 2011 or older, or have failed a state vehicle emissions test
How can Apple AAPL shareholders expect to maintain the High P/E of a Growth company in a world where the Company's business has clearly become mature ?
Here is Apple's Press Release on their latest Quarterly Results
"The Company posted quarterly revenue of $94.8 billion, down -3% year over year, and quarterly earnings per diluted share of $1.52, unchanged year over year"
“We generated strong operating cash flow of $28.6 billion while returning over $23 billion… twitter.com/i/web/status/1…
“Given our confidence in Apple’s future and the value we see in our stock, our Board has authorized an additional $90 billion for share repurchases"
"We are also raising our quarterly dividend for the eleventh year in a row"
PepsiCo will enter at least one of its Tesla Semis in the Run On Less trucking industry event running for three weeks starting September 11, the company confirmed on Wednesday insideevs.com/news/665498/fi…
The event showcases advances in freight efficiency, and will provide the first independent performance data for Tesla's all-electric Class 8 semi-truck, according to Automotive News
"We're really excited to participate in the run and allow the industry to have access to the insights and the learnings that we are getting from experiencing these vehicles"