"'One of the things that became apparent to us in the beginning is the lack of fairness in credit scores.' – Apple reinventing credit scores, allowing cardholders and spouses to merge their credit lines and credit scores." WOW! This is a direct response, huge improvement. YES! 👏
This is what I mean when I retain faith that Apple can and eventually will release their monopoly squeeze on the App Store. Just like finally giving up on those awful butterfly keyboards. Apple will eventually do what's right with enough pressure.
Still, immensely gratifying to see Apple change the Apple Card after the wave of criticism that followed our family's terrible experience just 18 months ago. Wish they would have engaged throughout, but still. Wonderful to see. dhh.dk/2019/about-the…
It also shows that change doesn't come by itself, though. Apple has tremendous power, they're often blind to that power, and stubborn in its use, but there ARE people inside Apple who can be convinced of being a better, fairer behemoth. So keep pushing, keep fighting.
Likewise, all of us working to push Apple in a better direction have to celebrate the progress and the good forces within the company. It can't be all flames, all the time. If Apple does good, we recognize, we highlight, we beam!
I can completely imagine a future where Apple recognizes that the company, its customers, and its ecosystem is better off when it acknowledges its monopoly power and consciously holds itself back from these unfair, infuriating squeezes.
Before we go all break out in song and harmonies, though, we still gotta get there first. This rethink of the Apple Card is great. Really. Now do the App Store.
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