With 12 of the world's most powerful soccer clubs joining forces to create the Super League on Sunday, the last 48 hours have been WILD.

Confused about what's going on?

Don't worry, here's everything you need to know.

Time for a thread 👇👇👇
1) Let's start with the basics of European soccer.

Each country has its own league; an English league for English Teams, a Spanish league for Spanish teams, etc.

The best teams from each league then play each other in the Champions League.

The winner is the best team in Europe
2) The problem with the current format?

The richest clubs end up financially supporting smaller teams in each country.

Also, with access into the Champions League based on recent performance, no teams are guaranteed entry each year.

This is where the "Super League" comes in…
3) The Super League is a midweek competition, allowing teams to continue to compete in their domestic leagues.

It would have 20 teams, with 15 "founding clubs" & replace the Champions League.

The kicker?

The 15 "founding clubs" are guaranteed a spot, regardless of performance.
4) Why is a closed league important to owners?

Let's take the NBA for example:

The Timberwolves have only made the playoffs once since 2005.

If they were a club in Europe, they would have been relegated, not participated in the Champions League, and underperformed financially.
5) But since they are in the NBA’s "closed" model, which allows poor performance & has lofty league-wide revenue...

They are being sold for $1.5B.

That's a 466% increase from their $265M valuation in 2010 — despite never winning.

That's what the Super League could do.
6) The Super League says, "it's good for the fans," but let's be honest, it's all about the money.

With COVID-19, the 12 founding clubs lost billions of dollars last year.

Even worse?

They have over $3B of debt on their balance sheet collectively, a massive increase from 2019.
7) How would the Super League fix that?

Each club gets $400M for joining, which is 4x what the Champions (UCL) League winner took home in 2020.

But TV money is the real prize.

Analysts suggest the league would bring in $3B+ in annual TV rights.

That's 25% higher than the UCL.
8) In summary...

European teams have:
• Declining revenue
• Mounting debt

The Super League offers:
• Guaranteed spot
• Higher % of revenue

Truthfully, it's obvious why these owners are motivated to make the Super League happen.

The part they forgot about?

The fans.
9) When the news broke, fans were furious.

Not only would it widen the financial gap when in domestic competition, but it fundamentally threatens 100+ years of tradition.

Furthermore, who gave these clubs the right to self-appoint themselves as the future of European soccer?
10) In the end, UEFA threatened to ban players from the World Cup, and fans continued to publicly voice their displeasure.

The result?

The majority of teams withdrew from the league today, and the project has officially been suspended.

Now that's "good for the fans."
11) Enjoyed this thread?

You should follow me @JoePompliano.

I tweet interesting stories about the money and business behind sports every day.
12) Prefer a deeper dive than Twitter?

Make sure to sign up for my daily newsletter, where I break down the most interesting sports business stories each morning.

Don't worry, it's free :)

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More from @JoePompliano

17 Apr
Kevin Plank built Under Armour into a $10 billion business.

The part you didn't know?

Without a college flower delivery business, it would have never happened.

This is the wild story.

Time for a thread 👇👇👇
1) Let's start in 1992...

Kevin Plank was a freshman on the Maryland football team, a walk-on that primarily played special teams.

But like any great entrepreneur, he couldn't shake his itch to start a business.

No, I'm not talking about Under Armour...yet.
2) Following the end of his freshman football season at Maryland, Kevin Plank and his friends had an idea.

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16 Apr
I asked, "what is the most unbelievable sports stat you have ever heard" last week.

Almost 2,000 people responded, providing some absolutely MIND-BLOWING answers.

Here are 10 of my favorites.

Time for a thread 👇👇👇
1) First up, "The Great One" — Wayne Gretzky.

Even if you took away all of Wayne Gretzky's ~900 career goals, he would still be the NHL's all-time points leader based on assists alone.

Even crazier?

He also has the most goals in NHL history.

(h/t @ryanwhitney6)
2) The NFL record for career completion % is 67.8%.

Tom Brady has made the conference championship 73.7% of the seasons he’s been the starter.

Statistically, it’s more likely Brady makes the conf. Championship than any QB completes any given pass.

(h/t @RealAlexBarth)
Read 13 tweets
14 Apr
Terry Fox ran more than 3,000 miles across Canada in just 143 days.

The craziest part?

He did it on one leg while sick with cancer, raising over $800M for cancer research since.

This is his INCREDIBLE story.

Time for a thread 👇👇👇
1) Terry Fox grew up in British Columbia, the middle child of a blue-collar family.

Fox loved sports all throughout his childhood, playing everything from soccer & rugby to basketball & baseball.

He even won high school athlete of the year before heading off to college.
2) As a freshman in college, Terry Fox started to feel discomfort in his knee following a car accident.

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8 Apr
Home of the Master's Tournament for more than 80 years, Augusta National has produced some of the most memorable stories in sports history.

The one you haven't heard?

It involves President Ronald Reagan and a hostage situation.

Time for a thread 👇👇👇
1) First, let's set the stage.

Following a successful career as a Hollywood actor & Governor of California, Ronald Reagan was elected as the 40th U.S. President in 1981.

The only problem?

We entered a recession shortly after his appointment, with unemployment soaring over 10%.
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His destination of choice?

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2 Apr
A former Uber driver just signed a $9.25 million contract with the Minnesota Twins.

His story is WILD.

Time for a thread 👇👇👇
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This is where it gets interesting.
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24 Mar
Shane Griffith won an NCAA wrestling national championship this past weekend.

The interesting part?

He wore a plain black singlet, refusing to represent Stanford Athletics.

Here's why...

Time for thread 👇👇👇
1) First, some history...

Despite having a ~$30B endowment, Stanford University announced in July that they were eliminating 11 of their 36 sports teams due to “finances and competitive excellence."

As for the wrestling team?

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2) Since the decision was announced last July, the Stanford wrestling team has raised more than $12M.

That's enough money to fund the team for multiple decades, but also enough to start a women's program — fulfilling Title IX requirements.

Still, the university has stood firm.
Read 10 tweets

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