Thread by @evelyndouek

I wrote about something Facebook should break more often: the glass in front of its toxic content dial

theatlantic.com/ideas/archive/…

Facebook can turn down the distribution on "borderline content" that approaches the line of breaking the rules. And it does, in emergency situations. But it's never explained why it doesn't do that all the time.

Indeed, in 2018, one Mark Zuckerberg argued they should

facebook.com/notes/75144900…

We argue a lot about individual posts. But an individual piece of content is a mere drop in the ocean of Facebook content; the underlying systems that move this content around are the tides. When you're weathering a storm, what matters is the tides.