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23 Apr, 6 tweets, 3 min read
Outdoor retailer REI has pledged to cut its planet-warming emissions in half over the next decade.

But that isn’t stopping the company from using its eco-friendly image to help Ford promote gas-guzzling SUVs.

@sammy_roth has the story:
latimes.com/business/story…
In a series of ads and videos sponsored by the carmaker, the latest of which was released this week, REI chronicles the journey of four cyclists traversing a 220-mile route through Arizona known as the Sky Islands Odyssey.

latimes.com/business/story…
Jamie Henn, founder of the advocacy group Fossil Free Media, is critical of the campaign, saying “creativity has consequences.”

latimes.com/business/story…
REI spokesperson Megan Behrbaum said in an email that the company partnered with Ford “to create content where people could see themselves having an active lifestyle in the outdoors.”

latimes.com/business/story…
For Bruce Grossan, whose frustrated email about the Ford partnership prompted the conciliatory reply from REI’s director of sustainability, the only reasonable solution is for the outdoor retailer to end the ad campaign and publicly apologize.

latimes.com/business/story…
.@sammy_roth has more on REI’s response and criticisms from the public on #EarthDay2021 at latimes.com/business/story…

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In the Mexican town of Aguililla, where eight headless bodies were dumped a few weeks ago, trapped residents described a community living in terror of armed thugs who stroll the streets and shoot at one another.

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Weaverville, a California lumber town, has repeatedly bounced back from adversity — fires, economic downtowns, COVID-19. Like the town, high school athlete Chase Kirby is a survivor. latimes.com/california/sto…
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23 Apr
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Los Angeles Times Profile picture
23 Apr
An unusual order came in March of last year:

The air branch of the California National Guard was told to place an F-15C fighter jet on an alert status for a possible domestic mission, according to four Guard sources with direct knowledge of the matter.
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Deploying an F-15C, an air-to-air combat jet based at the Guard’s 144th Fighter Wing in Fresno, to frighten demonstrators in this country would have been an inappropriate use of the military against U.S. civilians, the sources said.

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