Outdoor retailer REI has pledged to cut its planet-warming emissions in half over the next decade.

But that isn’t stopping the company from using its eco-friendly image to help Ford promote gas-guzzling SUVs.

@sammy_roth has the story:
latimes.com/business/story…
In a series of ads and videos sponsored by the carmaker, the latest of which was released this week, REI chronicles the journey of four cyclists traversing a 220-mile route through Arizona known as the Sky Islands Odyssey.

latimes.com/business/story…
Jamie Henn, founder of the advocacy group Fossil Free Media, is critical of the campaign, saying “creativity has consequences.”

latimes.com/business/story…
REI spokesperson Megan Behrbaum said in an email that the company partnered with Ford “to create content where people could see themselves having an active lifestyle in the outdoors.”

latimes.com/business/story…
For Bruce Grossan, whose frustrated email about the Ford partnership prompted the conciliatory reply from REI’s director of sustainability, the only reasonable solution is for the outdoor retailer to end the ad campaign and publicly apologize.

latimes.com/business/story…
.@sammy_roth has more on REI’s response and criticisms from the public on #EarthDay2021 at latimes.com/business/story…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Los Angeles Times

Los Angeles Times Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @latimes

24 Apr
.@falconandwinter finale leaves *plenty* of loose ends for Marvel to pick up in the future.

Here's what the post credit scene could mean, and more👇 latimes.com/entertainment-…
Since premiering last month, Disney+ series @falconandwinter has confronted the complicated legacy of what the shield represents and the complexities of what it means to be a Black hero in America.

The story behind the MCU’s first Black Captain America 👇
latimes.com/entertainment-…
From the start, as TV critic @LorraineAli wrote in her
📺 review, "The Falcon and the Winter Soldier" foregrounded the realities of racial inequity in a fantastical universe of conflicted avengers and hellbent villains 👇 latimes.com/entertainment-…
Read 4 tweets
23 Apr
The city of Los Angeles plans to file an appeal against a sweeping order by a federal judge that demanded urgent action to get people off skid row, according to court papers filed Friday.

latimes.com/california/sto…
The preliminary injunction from Judge David O. Carter calls for the city and county of L.A. to offer housing or shelter to everyone on skid row by the middle of October. latimes.com/homeless-housi…
It also requires the city to put $1 billion in escrow — roughly the sum that Los Angeles Mayor Eric Garcetti had pledged would go to homelessness initiatives in his upcoming budget. latimes.com/homeless-housi…
Read 4 tweets
23 Apr
In the Mexican town of Aguililla, where eight headless bodies were dumped a few weeks ago, trapped residents described a community living in terror of armed thugs who stroll the streets and shoot at one another.

latimes.com/world-nation/s…
At the root of the mayhem is a struggle for control of a large segment of the narcotics trade in strife-ridden Michoacán state, and a government that has been powerless to prevent cartels from taking over large swaths of the nation.

latimes.com/world-nation/s…
In recent years, Aguililla, population 15,000, branched out from tomato farming, cattle ranching and marijuana cultivation to become a strategic hub for the manufacture of methamphetamine bound for the booming U.S. market.

latimes.com/world-nation/s…
Read 4 tweets
23 Apr
Weaverville, a California lumber town, has repeatedly bounced back from adversity — fires, economic downtowns, COVID-19. Like the town, high school athlete Chase Kirby is a survivor. latimes.com/california/sto…
In early February, Kirby was at his 5 a.m. shift at the local sawmill. When a few pieces of wood got stuck a rotating conveyor belt, he grabbed one as the machine grabbed it, too. In an instant, the machine had his arm and was yanking him forward. latimes.com/california/sto… Image
Weaverville, an old Gold Rush town, is four hours north of San Francisco. The area is so synonymous with the forest that the Trinity County Board of Supervisors last year considered formally making it a crime to kill Bigfoot. latimes.com/california/sto… Image
Read 6 tweets
23 Apr
Facebook — and many other social networks — banned Trump indefinitely for inciting the riots at the U.S. Capitol.

Trump’s Facebook account is now a time capsule of the final, chaotic days before his presidency ended.

@_B_Contreras_ reports: latimes.com/business/techn…
"Like a whale carcass that sinks to the ocean floor, entire ecosystems popping up in the shadow of its slowly decomposing husk, the comments field below that last post is now a vibrant feeding ground where Trump’s fans and critics still converge." latimes.com/business/techn…
The last post on Trump’s Facebook has more than 700,000 comments — most of his preceding posts received between 20,000 and 200,000 — and new replies come in every few minutes.

“We need to know you hear us,” one supporter wrote last week. latimes.com/business/techn…
Read 9 tweets
23 Apr
An unusual order came in March of last year:

The air branch of the California National Guard was told to place an F-15C fighter jet on an alert status for a possible domestic mission, according to four Guard sources with direct knowledge of the matter.
latimes.com/california/sto…
Those sources said the order didn’t spell out the mission but, given the aircraft’s limitations, they understood it to mean the plane could be deployed to terrify and disperse protesters by flying low over them at window-rattling speeds.latimes.com/california/sto…
Deploying an F-15C, an air-to-air combat jet based at the Guard’s 144th Fighter Wing in Fresno, to frighten demonstrators in this country would have been an inappropriate use of the military against U.S. civilians, the sources said.

latimes.com/california/sto…
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!