A career is like a series of games.

The key to winning is taking a step back early on and figuring out which game is worth playing and which one isn’t.

Too many people play the wrong games with stiff competition and shitty prizes and wonder why it’s hard af to get ahead.
How do you assess what games are worth playing?

Is your goal to make money and so you can quit trading your time for money as soon as possible?

Then ask yourself a series of questions:
Is this game fun to play?

If so, you’ll get a lot of people playing the game for fun and not for money.

And it likely adds value to you and doesn’t add much value to others.

People play it for selfish reasons.
How good do you need to be to win?

What percentage of the players accomplish your goal of financial freedom?

Pro sports are one extreme. .5% of folks get paid well.

Sweaty startups are on the other end.

A lot of dumb people make a lot of money starting service companies.
What does winning look like?

A corner office and good-enough pay but no life and 70 hour work weeks?

Look at your boss and their boss.

Do they enjoy their lives?

That’s where you’re headed if you win.
Who are you trying to impress?

Are you going a direction because others think you should or society idolizes it, or because it makes you more likely to accomplish your goal?

Your ego is the enemy when it comes to choosing your game.
Does the game reward the right kind of action?

Too many folks get burnt out in many fields because they’re more about politics and less about adding real value.

If you’re a politician play the game. If you want to be rewarded monetarily for value, avoid the bureaucracy.
Do you want it all right now?

You’re destined to fail no matter what game you choose.

The folks who win think 5 years ahead.

They delay gratification. They do the sucky work now so they can do the fun work later.
Can you avoid the golden handcuffs?

Because when you start earning more (and working more) most folks spend more.

And they become addicted to the paycheck. Totally dependent.

If it stops, even for a little while, they’re under water.
Are you buying fun stuff or stuff that gets you closer to your goal?

99% of folks spend their cash on consumables. The stuff that gives them temporary joy and that next dopamine hit.

The winners buy assets that pay them back day in and day out forever.
The big problem is that people don’t even think about this stuff.

They are encouraged to pick a field when they’re 17 and “stick to it” and “stay the course”.

So they either win or fail based on sheer luck.
And what you “want” to do when you’re 17 is almost always competitive.

Because most 17 year olds want the same thing. Good college -> good office job -> you name it.
The real winners are like water.

Changing course when a path of least resistance becomes available.

They’re opportunist.

They quit when the odds suck.

And double down when the odds are good.
The folks with 100k in student loans and a liberal arts degree picked the wrong game.

And it’s a hole that’s tough to recover from.

The winners of their games are few and far between.
The winners took a few steps up 20 different mountains.

Took a look at what life at the top was like and how hard it would be to get there.

And then picked the one that was worth climbing.
One last thing:

If you’re half way up a really tough mountain with smart unhappy people at the top...

It takes a lot of courage and a lot of guts...

But find a different mountain.
If this thread hit you and you'd like to hear a few more of my thoughts on the subject, check out this video:

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More from @sweatystartup

25 Apr
“The key to success in entrepreneurship is finding and hiring spectacular people.”

☝️ bullshit advice.

The key to success is building a company that can thrive with perfectly average folks.

Finding and motivating great people is the cherry on top.
Business owners sit around and complain about how hard it is to find “great people”.

How hard are you working to recruit?

How much are you spending on advertising and bonuses to attract?
And the big one:

Do you really expect somebody who cares about your biz like you do to walk through the door?

You’re looking for unicorns! They do not exist!

Nobody knows or cares about your biz like you do.
Read 7 tweets
23 Apr
A thread on how to turn $100 into a lot more:

People are spending a lot of money on their homes right now. Its time to go get some of that money and help out some of these people.

Sound silly? Good.

It really is this simple sometimes.

Lets go 👇
Get on your computer and buy a web domain.

Get a freelancer (upwork or fiverr) to make you a logo/flyer and get $45 worth of flyers printed at your local print shop.

Buy a box of sidewalk chalk if you really want to grind and get gritty.
Go downtown with the sidewalk chalk and write “pressure washing and home cleaning 888-555-1234” as many times as you can in high traffic areas.

Go to a middle class or high end neighborhood and hand out flyers on porches and wherever else.
Read 18 tweets
22 Apr
75% of people don’t work towards any long term goals.

Going through the motions to get paid next Friday, pick kids up from school, a few beers on the couch each night.

It’s a great way to watch 10 years pass without growing as a human at all.
Didn’t think I’d get so much heat for this one.

I’m a privileged jerk! Unfollow me now!
Side note:

Twitter is the most fun between 1-10k followers.

From there the opportunity goes up and the enjoyment goes way down
Read 8 tweets
22 Apr
3.3 million square feet of self storage was developed in greater NYC over the last 12 months.

Self storage under construction or in planning equal 17.7% of current supply on the market.

The amount of new development right now is insane.
The reason is simple:

The appetite for storage from institutional investors has never been stronger.

These developers are 2xing their money when they sell at certificate of occupancy.

We’re talking 4.5 caps on pro forma numbers.
Lease it up 50%?

4 cap on pro forma and a few more million.

Fully leased group of 4 properties in major metros?

3 cap and under.

Insane debt terms too on the commercial markets.
Read 6 tweets
21 Apr
If you tuned in for the webinar that @fortworthchris and I hosted a few weeks back, you know how big of a deal he is when it comes to real estate.

Tomorrow we're hosting a live AMA using a pretty neat software that allows you to get in line and ask a live question.
Here's the link to register and tune in:

hotline.co/nickhuber
Here's what to expect as far as format goes:

Read 4 tweets
20 Apr
The storage business isn’t always fun and definitely isn’t sexy.

We bought this 185 unit portfolio at public auction in October of 2019. 140 units were abandoned and not paying.

We were handed paper ledgers and leases (some 20 years old) at closing.
We paid $632k ($25.80 / sf) and bought it at a public auction.

It had $3,368 on the rent roll at closing.

We spent a week preparing for and organizing a public auction of the units. We got all the units cleared, cleaned, and ready to rent.

We sent auction notices to every customer (using the best information we could find online or in the records).
Read 8 tweets

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