Trung Phan Profile picture
Apr 25, 2021 17 tweets 12 min read Read on X
You've definitely heard of "The Hero's Journey", the narrative structure found in countless stories dating back to Homer's Odyssey in ~7th century BC.

A great way to learn the framework: comparing scene-by-scene images from "The Matrix" and "Star Wars".

Check it out🧵
0/ The "Hero's Journey" was coined by Joseph Campbell, an American literary prof.

He studied ancient myths and found many shared a similar character arc (AKA the "monomyth").

It follows 12 stages, with a hero venturing from an "ordinary world" to a "special world" and back.
1/ Ordinary world

The hero's normal life before the adventure begins:

◻️ Luke Skywalker lives on a farm in Tatooine
◻️ Neo is a corporate slave in the real world
2/ Call to adventure

The hero is faced with an event, conflict, problem, or challenge that starts the adventure:

◻️ R2D2 flashes a hologram of Princess Leia asking Obi-Wan for help
◻️ Neo is sent a message to "follow the white rabbit"
3/ Refusal of the call

The hero refuses the adventure because of hesitation, fears, insecurity or other:

◻️ Luke tells Obi-Wan he has to stay on Tatooine farm to help his aunt and uncle
◻️ When agents come to his office, Neo won't escape by stepping outside the window
4/ Meeting the mentor

The hero encounters a mentor that can give them advice, wisdom, information, or items that preps them for journey:

◻️ Luke's aunt and uncle murdered by stormtroopers, he agrees for Obi-Wan to train him
◻️ Neo meets Morpheus, who soon trains him
5/ Crossing the threshold

The hero leaves the ordinary world for the first time and crosses the threshold into adventure:

◻️ Luke follows Obi-wan to the Mos Eisley spaceport (a "wretched hive of scum and villainy", Luke no longer safe)
◻️ Neo takes the red pill, leaves Matrix
6/ Test, Allies, Enemies

The hero learns the rules of the new world and endures tests, meets friends, and confronts enemies:

◻️ Luke meets Han Solo / Chewy, starts journey
◻️ Neo meets the team on the Nebuchadnezzar Ship, learns about the "real world"
7/ The Approach

The initial plan to take on the central conflict begins, but setbacks occur that cause the hero to try a new approach:

◻️ Luke to meet Rebels on Alderaan, but the planet is destroyed
◻️ Neo meets The Oracle, who says he's *not* The One
8/ The Ordeal

Things go wrong and a new conflict is introduced, incl. a potential life or death situation:

◻️ Luke and Co. save Leia but Obi-Wan sacrifices himself to Vader
◻️ Morpheus abducted during ambush, Neo and Trinity return to save him
9/ Seizing the Sword

After surviving The Ordeal, hero gains a reward (knowledge, physical item) to take on the biggest conflict:
◻️ Luke saves Princess Leia and has Death Star plans
◻️ Neo saves Morpheus and has confidence he is The One after fighting Agent Smith
10/ The Road Back

The hero sees the light at the end of the tunnel, but they are about to face even more tests and challenges:
◻️ Luke and Co. bring Death Star plans to rebel base and are chased by Empire
◻️ Cypher betrays team and Neo is unable to exit The Matrix
11/ Resurrection

The climax. The hero faces a final test, using everything they have learned to prevail:
◻️ Luke, Co. and rebels take on the Death Star (Luke uses the force to aim the kill shot)
◻️ Neo is killed by agents, resurrected by Trinity..he's The One and stops bullets
12/ Return With Elixir

The hero brings their knowledge or the “elixir” back to the ordinary world.
◻️ Luke is a f*cking Jedi and gets a fat medal for it
◻️ Neo can f*cking fly, is The One and is gonna cause some havoc in The Matrix
13/ Star Wars' creator George Lucas credits "The Hero's Journey" for improving his original script.

Prior to applying the framework, Star Wars -- as composer John Williams explained -- was "a Saturday morning space movie."

Lucas clearly saw his own hero's journey, too ("Luke")
14/ Since Star Wars, countless other films have used the framework (obviously The Matrix); structure varies.

I use a Sheets template to map out other Hero's Journey (like for MJ and Lebron 😂).

Sheet link here and def SMASH that follow: @TrungTPhan

🔗 bit.ly/2QoTh7c
15/ Sources

Star Wars: thescriptlab.com/features/scree…

The Matrix: thescriptlab.com/features/scree…

George Lucas: starwars.com/news/mythic-di…

How The Matrix updated Hero's Journey for 1990s: escapistmagazine.com/v2/the-matrix-…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Trung Phan

Trung Phan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @TrungTPhan

Sep 19
PayPal’s bland logo redesign was inevitable
Image
If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):

— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…
Read 4 tweets
Sep 1
Berkshire Hathaway board member Chris Davis once asked Charlie Munger why Costco didn’t drop the membership card.

Let anyone shop and raise prices by 2% (still great value), thus making up for lost membership fees (and more).

Munger said the card is important filter:

▫️“Think about who you’re keeping out [with a membership card]. Think about the cohort that won’t give you their license and their ID and get their picture taken.

Or they aren’t organized enough to do it, or they can’t do the math to realize [the value]…that cohort will have a 100% of your shoplifters and a 100% of your thieves. Now, it’ll also have most of your small tickets.

And that cohort relative to the US population will probably be shrinking as a % of GDP relative to the people that can do the math [on Costco’s value].”▫️

I have a membership but have been guffing on the math for a few years tbh. They keep telling me to upgrade from Gold to Business but I’m too lazy (even if the 2-3% Cash Back on Business pays back after a few trips).

This is a long way of saying Costco’s membership price hike effective today — its first in 7 years — is annoying but when I decide to do the math in a few months, it’ll be worth it.

***

Chris Davis’ remarks from this episode of The Knowledge Project: open.spotify.com/episode/6fJYHF…Image
Anyway, here is something I wrote about Costco’s $9B+ clothing business my affinity for Kirkland-branded socks and Puma gym shirts. readtrung.com/p/costcos-9b-c…
Two notes:

▫️Meant “Executive” (not “Business”) membership
▫️Chris Davis was doing a pure thought experiment. Costco membership obvi high margin (on~$5B a year) and accounts for majority of Costco profits. Retail margin is tiny on ~$230B of annual sales (Costco would need like another $150B+ from letting anyone shop to make up membership profits)Image
Image
Read 5 tweets
Aug 15
One of the Team USA rowers who won a Gold Medal is an investment banker and actually did the “B2B SaaS Sales” joke on Linkedin. Legend. Image
Here’s the rest of the post (perfectly formatted to show up in the feed as a shitpost): linkedin.com/feed/update/ur…
Image
Justin if you’re reading this and are available for consulting, the research app team would love to engage your B2B SaaS knowledge for our Q4 sales roadmapBearly.AI
Read 4 tweets
Aug 7
Explainer video on science of why the 400m sprint is considered the most painful track & field event.

And why “no person on the planet can run the 400m all out from start to finish".

The race pushes the way the body creates energy to the limit:

▫️0-50 meters: ATP-CP (energy system for very short and explosive movements; used up after 5-10 seconds)

▫️50-200 meters: Anaerobic glycolysis (burns glucose without oxygen, leading to lactic acid buildup and muscle fatigue)

▫️200-300 meters: Aerobic energy (uses oxygen to break down glucose, but cannot keep up with the demand)

▫️300-400 meters: Anaerobic energy reserves tapped while aerobic energy is too slow to fill the gaps (lactic acid buildup is going HAM)

Track athletes can pace for longer distances and shorter ones are just over quicker (obvs).

The Olympic record is a blazing 43:03, set by South African runner Wayde van Niekerk in 2016 (and 2024 Final race is tomorrow).

***

Full video from Outperform:
Usain Bolt ran the 400m early in career but then said training was “too hard”.

The 400m Hurdles is a world of pain too for similar reasons — Vox has a good vid on it:

Here is a great breakdown of Wayde van Niekerk’s record run:

Image
The 400m is also tough because you don’t get the benefit of an absolute baller like Bottle Klaus keeping hydrated
Read 5 tweets
Jul 20
The amount of work Hayao Miyazaki and Studio Ghibli team put into a film is mind-boggling.

Each typically has 60k-70k frames, all hand-drawn and painted with water color.

This 4-second clip (“The Wind Rises”) took one animator 15 months to do. Insane.
The docu “10 Years with Hayao Miyazaki” shows him talking to the animator (Eiji Yamamori) after its done.

It’s so good:

Miyazaki: “Good job.”
Yamamori: “It’s so short, though”
Miyazaki: “But it was worth it.”

The animator gets a second of joy (he’s pumped) but on to the next.
Miyazaki doesn’t use digital FX or computer graphics. He believes “that the tool of an animator is the pencil.”

On a related note, here’s something I wrote about another Japanese legend dedicated to the craft (Ichiro Suzuki) and the art of mastery: readtrung.com/p/jerry-seinfe…
Read 4 tweets
Jul 9
New York City paid Mckinsey $4m to conduct a feasibility study on whether trash bins are better than leaving garbage on the street.

The deck is 95-slides long and titled “The Future of Trash”.

Some highlights:

▫️The official term is “containerization”, which is the “storage of waste in sealed, rodent-proof receptacles rather than in plastic bags placed directly on the curb.”

▫️Two main types of containerization: 1) individual bins for low density locales; 2) shared containers for high-density.

▫️NYC needs to clean up 24,000,000lbs of garbage a day

▫️Containerization has only become the norm worldwide in major cities in the past 15 years.

▫️New York City first considered containerization in the 1970s but never conducted a feasibility study until now (Mckinsey’s sales team has been dropping the ball)

▫️Key considerations for container viability:

• POPULATION DENSITY: NYC has 30k residents per square mile (more dense than comparable big cities)

• BUILT ENVIRONMENT: Few places to “hide” containers due to history of infrastructure development.

• WEATHER: Snow creates challenges for “mechanized collection” in the winter.

• CURB SPACE: Mostly taken up by bus stops, bike lanes, outdoor dining and fire hydrants.

• COLLECTION FREQUENCY: NYC needs to double frequency of pick-up for estimated speed of trash that bins would accumulate.

• FLEET: A new garbage truck will needs to be designed to collect rolling bins at scale.

▫️ The proposed solution (literally garbage bins and shared containers) covers 89% of NYC streets and 77% of residential tonnage.

▫️The three case studies — because you gotta have solid case studies — are Amsterdam, Paris and Barcelona.

▫️There is a slide called “Why containerization matters” and three reasons are “rats”, “pedestrian obstruction” and “dirty streets” (the 21-year intern that did this slide billed at prob $10k an hour is my hero).

The study is actually pretty interesting.

I have no idea if $4m is a rip-off to learn that “yeah, we should put garbage in bins so rats don’t eat it” but I would have happily done it for 10-20% of that budget (and come to a similar conclusion).Image
Image
Image
Image
It is actually an interesting deck. Just the thought of a 20-year old newly grad getting billed at an obscene rate to say”rats get to garbage” is kinda funny

Four more solid slides:
— By the numbers (daily garbage = 140 Statue of Liberty a day!!)
— City comparison
— Container comparison (looks like they did select the “scalable” trash bin)
— Curb side analysis

Full deck here: dsny.cityofnewyork.us/wp-content/upl…Image
Image
Image
Image
Think Mckinsey telling NY to “put garbage in bins so rats don’t eat it and people can walk” will work out better than when it told AT&T in 1981 that cellphones would be “niche.”

That cost AT&T $13B and one worst business predictions ever as I wrote here: readtrung.com/p/the-worst-te…
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(