You've definitely heard of "The Hero's Journey", the narrative structure found in countless stories dating back to Homer's Odyssey in ~7th century BC.
A great way to learn the framework: comparing scene-by-scene images from "The Matrix" and "Star Wars".
Check it out🧵
0/ The "Hero's Journey" was coined by Joseph Campbell, an American literary prof.
He studied ancient myths and found many shared a similar character arc (AKA the "monomyth").
It follows 12 stages, with a hero venturing from an "ordinary world" to a "special world" and back.
1/ Ordinary world
The hero's normal life before the adventure begins:
◻️ Luke Skywalker lives on a farm in Tatooine
◻️ Neo is a corporate slave in the real world
2/ Call to adventure
The hero is faced with an event, conflict, problem, or challenge that starts the adventure:
◻️ R2D2 flashes a hologram of Princess Leia asking Obi-Wan for help
◻️ Neo is sent a message to "follow the white rabbit"
3/ Refusal of the call
The hero refuses the adventure because of hesitation, fears, insecurity or other:
◻️ Luke tells Obi-Wan he has to stay on Tatooine farm to help his aunt and uncle
◻️ When agents come to his office, Neo won't escape by stepping outside the window
4/ Meeting the mentor
The hero encounters a mentor that can give them advice, wisdom, information, or items that preps them for journey:
◻️ Luke's aunt and uncle murdered by stormtroopers, he agrees for Obi-Wan to train him
◻️ Neo meets Morpheus, who soon trains him
5/ Crossing the threshold
The hero leaves the ordinary world for the first time and crosses the threshold into adventure:
◻️ Luke follows Obi-wan to the Mos Eisley spaceport (a "wretched hive of scum and villainy", Luke no longer safe)
◻️ Neo takes the red pill, leaves Matrix
6/ Test, Allies, Enemies
The hero learns the rules of the new world and endures tests, meets friends, and confronts enemies:
◻️ Luke meets Han Solo / Chewy, starts journey
◻️ Neo meets the team on the Nebuchadnezzar Ship, learns about the "real world"
7/ The Approach
The initial plan to take on the central conflict begins, but setbacks occur that cause the hero to try a new approach:
◻️ Luke to meet Rebels on Alderaan, but the planet is destroyed
◻️ Neo meets The Oracle, who says he's *not* The One
8/ The Ordeal
Things go wrong and a new conflict is introduced, incl. a potential life or death situation:
◻️ Luke and Co. save Leia but Obi-Wan sacrifices himself to Vader
◻️ Morpheus abducted during ambush, Neo and Trinity return to save him
9/ Seizing the Sword
After surviving The Ordeal, hero gains a reward (knowledge, physical item) to take on the biggest conflict:
◻️ Luke saves Princess Leia and has Death Star plans
◻️ Neo saves Morpheus and has confidence he is The One after fighting Agent Smith
10/ The Road Back
The hero sees the light at the end of the tunnel, but they are about to face even more tests and challenges:
◻️ Luke and Co. bring Death Star plans to rebel base and are chased by Empire
◻️ Cypher betrays team and Neo is unable to exit The Matrix
11/ Resurrection
The climax. The hero faces a final test, using everything they have learned to prevail:
◻️ Luke, Co. and rebels take on the Death Star (Luke uses the force to aim the kill shot)
◻️ Neo is killed by agents, resurrected by Trinity..he's The One and stops bullets
12/ Return With Elixir
The hero brings their knowledge or the “elixir” back to the ordinary world.
◻️ Luke is a f*cking Jedi and gets a fat medal for it
◻️ Neo can f*cking fly, is The One and is gonna cause some havoc in The Matrix
13/ Star Wars' creator George Lucas credits "The Hero's Journey" for improving his original script.
Prior to applying the framework, Star Wars -- as composer John Williams explained -- was "a Saturday morning space movie."
Lucas clearly saw his own hero's journey, too ("Luke")
14/ Since Star Wars, countless other films have used the framework (obviously The Matrix); structure varies.
I use a Sheets template to map out other Hero's Journey (like for MJ and Lebron 😂).
Sheet link here and def SMASH that follow: @TrungTPhan
McKinsey built an AI chatbot (Lilli) trained on 100 years of its work 100k documents and interviews.
70% of 45k employees use the tool, making 500k prompts a month.
A research firm hacked into it with “full read and write access to production database” including “47m chat messages about strategy, M&A, client engagement, all in plain text along with 728k containing confidential client data, 57k user accounts, and 95 system prompts controlling AI’s behaviour.”
Mcksinsey said it has patched up the vulnerability, which was made possible by “publicly exposed API documentation, including 22 endpoints that didn't require authentication…one of these wrote user search queries, and the agent found that the JSON keys (these are the field names) were concatenated into SQL and vulnerable to SQL injection.”
Need to know how Lilli uses that time Mckinsey told AT&T in 1980 that mobile market by 2000 would be “niche” and only have 900k users (900k users added a day). Ended up costing $12 B to acquire cellular play.
This timelapse of Alex Honnold’s 1 hour 35 minute free solo climb of Taipei 101 is unreal.
He said the main challenge was “not getting complacent up the bamboo boxes, because it’s 64 of the same sequence over and over.”
His music playlist (mostly Tool) helped because each bamboo box took about the length of a song and he could keep pace.
Honnold wants to climb other mega skyscrapers if allowed.
Thinks Taipei 101 was the ideal challenge, though: “This one is so perfect for climbing. There are some buildings that are almost too easy for climbing. Like, ones that have a window washing track on the outside, where you’re just hand over handing on some track the whole way. You can climb it, but it’s not a challenge. The thing about Taipei 101 is it’s perfectly in the sweet spot for me, where it’s possible, and it’s not too insanely hard.”
“The dragons, they’re also probably the scariest thing to actually do. I mean, they’re really fun, they’re really cool. It’s an incredible sequence, cool position. But every time I set up on the dragon, I’d be like, “this is kind of crazy.” You’re like, out over the abyss. It’s cool.”
Matt Damon and Ben Affleck on Rogan taking about how Netflix has changed filmmaking.
A major considerations is dealing with distracted viewers. To keep them tuned in, “you re-iterate the plot 3-4x in the dialogue because people are on their phones.”
Then, in action films, you change the ordering of climatic fights.
In traditional action films, you’d have “three set pieces” in every act (I, II, III) and each would “ramp up” (spend the big money on third set piece).
But streaming has to hook viewers within 5 minute, so the incentive is to put a major battle or action sequence much earlier.
Also, the directors have less incentive to make a film look great because so many people watch on laptops and phones.
They do say that streaming allows for more bets on risky projects since the theatre economics are geared towards IP, sequels and super-heroes.
Example: an independent film with a $25m budget would spend $25m on marketing (1:1 ratio). But since it splits box office with the theatre, the film needs to make $100m (1/2 of which is $50m) just to break even.
They’re realistic about the state of film and call it a supply-demand issue. If the demand is for at-home viewing (eg. Netflix 300m+ subs), then filmmaking approach will change to feed the algo.
When there’s demand for theatre, Damon will go team up with Christopher Nolan to make “The Odyssey”.
A similar dynamic is happening to streaming TV shows. The incentives for story arc, dialogue and character types warped thr medium.
The Economist has a great piece on strategy sportsbetting apps use to throttle smart bettors:
▫️Skilled players are “sharps” and given “stake restrictions” if they play too well (bets are capped).
▫️Rest of players called “Square”.
▫️In 2025, 4.3% of active UK accounts had a “stake factor” below the maximum bet allowance of 100%.
▫️Sportsbook will take bets with a profit margin as low as 4.5%.
▫️If they are able to do good “player-profiling” and keep the “sharps” from playing, the profit margin can reach 10-20%.
▫️As important as keeping out “sharps” is hooking “whales”, the deep-pocketed players that are willing to keep playing (and losing) large sums.
▫️Some “whales” are actually “sharps” in disguise, though. They’ll lose a bunch of bets to lull the sportsbook then put down a massive bet when they have an edge.
▫️While there is a risk of a “whale” being a “sharp”, the value of a real “whale” is so high that sportsbook will take the risk
▫️“In March 2024 PointsBet, raised its share of online sports-gambling revenue in New Jersey from 11% to 24% after wooing a single cash-spouting customer away from DraftKings.” (I can confirm that this wasn’t me).
▫️How sportsbook profile players:
> Playing on Mobile is a good sign (where majority of people play)
> Playing on PCs is a bad sign (it’s easier to compare odds and run models)
> E-wallets are a red flag (sportsbooks prefer debit direct deposit that can attach a player to a single account; e-wallet is more anonymized and players can move cash between sportsbook more quickly to shop for the best odds)
> Women bettors are a red flag (most bettors are men and “sharps” often use women to place bets)
▫️First wagers are a major tells (typical bettors go after top leagues — NFL, NBA, EPL — and do so near the start of the game).
▫️Popular bets for “squares”: who will win, scoring margins and how star player will perform (also, they love multi-leg parlays).
▫️“Sharps” go after less popular leagues and place bets as soon as odds are published, when they are most mispriced. They also go after less popular bets such as “pts in Q3” or stats from a random player (“Sharps” rarely do parlays and don’t withdrawal winnings often).
▫️One gambling consultant tells The Economist that “By the time a customer places his first bet, [sportsbooks] are 80-90% certain they know the lifetime value of the account.”
▫️”Sportsbooks look at a player’s ‘closing-line value’ — a measure that compares the odds at which he bets with those available right before a match begins. If it is consistently ahead of the market over his first ten wagers, he is highly likely to beat the book in the long run.”
▫️Sportsbook mathematically monitor players and creates a new risk score every 6-8 hours (risk score = estimate of probability that customers will wind up unprofitable).
▫️E-wallet users, women and bets over $100 are flagged. These suspicious bettors are given 30% of maximum bet (and proven sharps only allowed 1%).
▫️High-skilled players will often get a “beard” to bet on their behalf. Most sportsbooks ban this practice but it is widespread.
▫️Safest “beards” are close friends and relatives because you can mostly rely on them to pay out any winnings. The “beards” try to look like degens (playing at 3am, bet non-stop and doing ridiculous parlays) before placing a winning bet.
▫️The most effective strategy for “sharps” is “whale-flipping”. Find a losing gambler, then ask to put a (likely) large winning bet amongst their pool of guaranteed losers.
▫️Once “sharps” max out the people they can use as “beards”, they tap professional networks called “movers”. These “movers” employ a bunch of “mules” who can put down bets on the behalf of the network. Low-end movers charge 10-20% while high-end movers charge 50% of winnings.
On a related note, I wrote on how slot machines make $10B+ a year in Las Vegas (~70% of all casino gaming revenue).
The history, psychology and design of the device…which went from a throwaway game to the industry’s “cash cow” and “gambling’s crack cocaine.”readtrung.com/p/the-ludicrou…
Satya Nadella on why Microsoft Excel has been so durable after 40 years:
> the power of lists and tables
> the malleability of the software (“a blinking canvas”)
> spreadsheet software is Turing complete (“I can make it do everything”)
> it’s the world’s most approachable programming environment (“you get into it without even thinking your programming”)