Dan Rose Profile picture
26 Apr, 17 tweets, 4 min read
I was ambitious and worked hard to advance my career at Amazon and then Facebook. I thought the way to get ahead was to deliver results, then push for more responsibility and position myself for promotion. I later came to realize I had it totally backwards. Here's my story:
Ambition can be a good thing when it's channeled productively. Ambitious people push forward. For example, my litmus test for whether I should stay in a job or make a change was always to ask myself whether I was still on a vertical learning curve. If not, find a new challenge.
But early on I was nakedly ambitious. After one year at Amazon I thought I deserved to be Director. When my manager didn't promote me, I moved to another team who offered to promote me as part of the move. The promotion was later rescinded because my new manager lacked authority.
I finally got promoted to Director, but it took longer than if I had just been patient. My impatience also held me back from getting promoted to Vice President. 7 years into my career at Amazon I was told my performance was at the level of a VP but my leadership wasn't there yet.
I was working on the team that was incubating the Kindle when something remarkable happened. My manager Bill Carr approached his manager and said "Dan should report directly to you, he's working on stuff that you're closer to than me, and he's operating at my level as a peer."
It never occurred to me that someone would volunteer to make their job smaller. But Bill wasn't demoting himself, he was promoting me. And in that act of generosity, I started to see that career development wasn't as black and white as I had thought.
Facebook offered me a job in 2006 as Director of Biz Dev. I almost didn't take it because I didn't like the title. I expected to be promoted to VP in the upcoming cycle at Amazon, and FB was a much smaller company where I would be managing a smaller team. I wanted that VP title.
Turning down that job at FB would have been the biggest mistake of my career. The role was perfect for me, and the title didn't matter. Within a year I was promoted to VP of Partnerships, a title I held for the following 12 years. I never again argued or cared about my title.
I had many responsibilities over the years at FB. I raised my hand when we needed someone to lead M&A. Sheryl then asked me to also lead monetization strategy. As the scope of my role grew, I was finally getting the advancement and recognition I had sought for so long.
But as our advertising business grew, I was getting pulled into a lot of sales meetings. One day I told Sheryl "you should hire someone to lead sales and monetization, and it shouldn't be me. I don't have the right skill set for this, and it's too important to the company." Whoa!
We hired David Fischer to run our advertising business and worldwide operations. David did a much better job as head of ads than I would have done, and our business benefited greatly from this change in leadership. My role shrunk back to partnerships and M&A. But not for long.
A year later David went to Sheryl and said "I think Dan should take over worldwide operations. I have too much on my plate trying to grow our ads business, and Dan would be a better leader for that team." I had no experience in Ops, but I was back on the vertical learning curve.
I promoted Justin Osofsky to run operations under me, and we worked together on it for many years. Then one day I went to Sheryl and said "Justin should report directly to you running Ops. It's a big enough job that it should report straight into COO." I understood the game now.
Sheryl once told me I was on a short list of potential successors. I went back to her a few days later and asked to be removed from that list. I would take on any new responsibility she and Mark needed from me, but I didn't aspire to be COO. My ambition had come full circle.
Over the years I've had many hard conversations with nakedly ambitious people. I always quote Sting: "If you love someone, set them free." In this case, you have to set free your own attachment to advancing your career. Put your head down and do a great job, let it come to you.
It's easy to spot people who are nakedly ambitious, they do transparent things like change departments to chase a promotion. You can get away with that behavior for a while and advance your career in small steps, but you'll never be a senior leader at a great organization.
Leadership requires followership, and people follow leaders they admire. We all know a great leader when we see one. Focus on the best interests of the organization over your own self interest. Make courageous choices. Be vulnerable. Play the long game. Set your ambition free.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Dan Rose

Dan Rose Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @DanRose999

3 Apr
What defines a great company culture? I worked for two iconic companies and founders with nearly polar opposite cultures. Amazon was heads-down, secretive, forthright. Facebook was open, transparent, collaborative. Here's what I learned about culture working for Bezos and Zuck:
Culture implicitly sets expectations for behavior. Strong cultures are well-defined with sharp edges, and well-understood by everyone in the organization top to bottom. Strong founders with unapologetic personalities set the culture early and maintain it as the company scales.
When I joined Amzn in 1999, we had top-secret teams working on new products like Auctions, Toys and Electronics. Before a product launched, the only people in the know were those who needed to know. Everyone else was told to keep their heads down and focus on their own work.
Read 17 tweets
12 Mar
I learned about leadership & scaling from Sheryl Sandberg. My direct manager for 10+ yrs, we spent countless hours together in weekly 1x1s (she attended religiously), meetings, offsites, dinners, travel, etc. Here are some of the most important lessons I took away from Sheryl:
In one of our early M-team offsites, everyone shared their mission in life. Sheryl described her passion for scaling organizations. She was single-mindedly focused on this purpose and loved everything about scaling. It's a huge strength to know what you were put on earth to do.
Sheryl implemented critical systems to help us scale - eg 360 perf reviews, calibrations, promotions, refresh grants, PIPs. She brought structure to our management team and board meetings, hired senior people across the company, and streamlined communications up and down the org.
Read 17 tweets
18 Feb
People often ask me to compare working for Bezos vs Zuck. I worked with Mark much more closely for much longer, but I did work directly with Jeff in my last 2 years at Amazon incubating the Kindle. Here are some thoughts on similarities that make them both generational leaders:
Jeff was 30 yrs old when he started Amzn, and he was 35 by the time I joined in '99. Mark started FB at 19 yrs old and was 22 when I joined in '06 (and is now 36!). After I joined FB, I shared with Mark that I thought he most closely resembled Jeff among all the tech founders.
They both lived in the future and saw around corners, always thinking years/decades ahead. And at the same time, they were both obsessive over the tiniest product and design details. They could go from 30,000 feet to 3 feet in a split second.
Read 12 tweets
3 Feb
Andy Jassy launched my career over 20 years ago. Here's what he did and why I will be forever grateful to the new CEO of Amazon:
In my first year of b-school I desperately wanted an internship at Amazon. They weren't recruiting from Michigan so I asked everyone I knew if they had any contacts. My parents' friends' daughter's boyfriend had gone to b-school with Andy Jassy, early marketing manager at Amazon.
I begged for an intro and he connected me to Andy who was gracious but said they were too heads down to think about summer internships. I asked Andy if he would get lunch with me if I showed up to his office in Seattle. He agreed, and I flew to Seattle over Xmas break.
Read 12 tweets
24 Jan
I learned an important lesson in business when I launched a new retail category early in my career at Amazon: Fail Fast! I spent 18 months shipping a product that should have taken a few months, delaying the oppty to learn and adjust to our initial failure. Here's what happened:
I was originally hired at Amazon on the business development team. After a year I got recruited to help ship a new computer store and run merchandising. I jumped at the opportunity to launch a new business and learn new skills. Amzn was great at creating these opportunities.
Two weeks after joining the retail team, I was in a meeting presenting our pro forma P&L for our computer store launch. I was forecasting inventory turns and gross margins. It was exciting to be thrown into the deep end. I felt like I was at a start-up inside of a start-up.
Read 14 tweets
8 Jan
I was at Amzn in 2000 when the internet bubble popped. Capital markets dried up & we were burning $1B/yr. Our biggest expense was datacenter -> expensive Sun servers. We spent a year ripping out Sun & replacing with HP/Linux, which formed the foundation for AWS. The backstory:
My first week at Amzn in '99 I saw McNealy in the elevator on his way to Bezos' office. Sun Microsystems was one of the most valuable companies in the world at that time (peak market cap >$300B). In those days, buying Sun was like buying IBM: "nobody ever got fired for it"
Our motto was "get big fast." Site stability was critical - every second of downtime was lost sales - so we spent big $$ to keep the site up. Sun servers were the most reliable so all internet co's used them back then, even though Sun's proprietary stack was expensive & sticky.
Read 15 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!