This leaked internal Facebook report on its content moderation failures (and qualified successes) leading up the Jan. 6 riot makes for a fascinating, concerning, and also just plain ~weird~ read. buzzfeednews.com/article/ryanma…
Facebook at this point has whole teams and task forces full of Very Serious People devoted to monitoring the site for bad guys. They've developed a CIA-worthy lexicon of jargon and acronyms to diagnose and classify the different types of bad guys and intel techniques.
It's clear some folks at FB are putting real effort into making the site non-democracy-destroying. Yet all of their topic classifiers, CIRD pipelines, regex and classifier tracking in HELLCAT, and manual analysis via CORGI modeling are no match for the site's underlying dynamics.
I know it's a cliche at this point, but remind yourself that this was a site that an undergrad started for college kids to check each other out and post gossipy wall posts on each other's profiles, and then read this paragraph again. buzzfeednews.com/article/ryanma…
Who have guessed that "coordinated inauthentic behavior" would prove an impoverished and dangerously inadequate framework for addressing the threats posed by online movements to democratic societies?
Narrator: Lots of people guessed that
I know "coordinated inauthentic behavior" is an easy target, but it's emblematic of FB's failures in this realm. It's a tortured attempt to define online harm in an objective/apolitical way, to avoid value judgments. And *that's* how you miss something like the Jan. 6 riots.
Here's @evelyndouek in July 2020 on the weirdly uncritical acceptance of FB's awkward, squishy "coordinated inauthentic behavior" frame, and why that might turn out to be a problem: @https://slate.com/technology/2020/07/coordinated-inauthentic-behavior-facebook-twitter.html
FB's internal report recommended a "broader definition of coordination," which feels like rearranging the stars in the Ptolemaic system. Until Facebook is willing to stake out some values more substantive than "authenticity," it's always going to be fighting the previous battle.
But the deeper, underlying problem is one that simply can't be addressed by teams of Facebook researcher/spooks with names like the Disaggregating Harmful Networks Taskforce wrestling through updated Adversarial Harmful Networks policies. (I swear I'm not making these up.)
The underlying problem with Facebook is its own basic premise: that building automated global networks to instantly connect vast numbers of people around whatever turns out to best push their buttons would somehow be an inherent good for society, and not a fast-motion trainwreck.
If I still worked at @ozm i'd 100% have @dlberes slacking me exasperatedly rn to make this into a post instead of a convoluted twitter thread.
I'm sure this is true, and tbf the report does nudge in the direction of construing "harm" more broadly than in objective behavioral terms. My point is that the scope of work for these teams is always constrained to take the underlying model as a given.

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More from @WillOremus

23 Apr
I wrote for @slate about big-name journalists going independent as the inevitable next phase of the unbundling of news from everything else that used to cross-subsidize it. What Craigslist did for classifieds, Substack is doing for columnists. slate.com/business/2021/…
Unbundling has generally been painful for news organizations, and if (big if!) Substack et al continue to outcompete them for their best-known writers, that could hurt too. But it's not insurmountable, and it may not even be a bad thing in the long run. slate.com/business/2021/…
One shortcoming of my piece is that it risks making it sound like Substack is all big-name pundits raking in six figures (or seven!). In fact, there are all kinds of people doing all kinds of work on the platform, most of them for not a whole lot of money.
Read 5 tweets
12 Apr
OK here is a take I don't think I've seen yet. Imagine Substack takes all the big-name opinion writers, gutting traditional publishers' op-ed pages and leaving them with nothing but news reporters. They're forced to refocus on news, which turns out to be... not such a bad thing??
This is not a pro-Substack tweet or an anti-Substack tweet, I'm just musing out loud, please adjust your replies and dunks accordingly.
I'm pretty sure they do, as currently constructed. But I think the resulting dynamic has not been entirely healthy, since many readers don't grasp or even notice the distinction, and end up associating news brands with their most polarizing opinion voices.
Read 4 tweets
2 Apr
This is a really good thread that deserves to be read in full by anyone who's interested in this stuff. I agree with some of Keller’s main points, and even some of Clegg’s, but I’d like to propose a slightly different way of looking at it.
It’s true that optimizing solely for short-term engagement is not in FB’s long-term best interest, and FB knows that. But here’s the thing: *knowing it isn’t enough.*
The news feed algorithm was originally built for engagement and addictiveness, and it turns out to be extremely hard to walk that back via incremental tweaks into something that optimizes for “what you find most meaningful,” as Clegg puts it. There’s just no easy metric for that.
Read 9 tweets
25 Mar
I’ve accepted a buyout from Medium. My last day will be April 7.
It’s been a great ride at @ozm. Could not have asked for a sharper or funner group of journalists to work w/ than @yeahyeahyasmin @SarahNEmerson @SarahFKessler @rachelkalson @PeterSlattery3 @mvzelenks @meganmorrone @emilylmullin @drewcostley @dlberes @davegershgorn & @bcmerchant.
In @ozm, we built in 2 years a publication we could all be proud of. Did a lot of work we believed in, some that made a real difference, some that was just fun. OneZero went from a dumb name that confused everyone to a dumb name that stood for thoughtful, original tech journalism
Read 5 tweets
12 Mar
Testifying to the House antitrust subcommittee about Big Tech's impact on the free press, Glenn Greenwald warns that laws protecting the media will empower outlets like the New York Times to "impose censorship." He compares the Times' market power to "the Amazon of journalism."
Rep. Matt Gaetz (R-Fla.) says he's a fan of Greenwald's work, reads him on Substack. Asks whether the media is actually a dangerous power center in itself. Greenwald agrees, says we shouldn't glorify today's media as a bulwark of democracy.
(I'm paraphrasing here, to be clear. If anyone has a verbatim transcript, please let me know.)
Read 12 tweets
12 Mar
Truly glad to see some optimism creeping into the TL about an emergence from the worst of the pandemic.

Most working parents with young kids probably won’t be joining in that optimism until there’s a realistic timeline for schools *fully* reopening.
Hybrid reopening is great for gradually bringing back some socialization opportunities and engaging kids in the classroom.

It just doesn’t help a ton for parents who have to juggle homeschool/Zoom days with in-person days & occasional closures/quarantines due to positive tests.
I will say that having the grandparents vaccinated is huge for my little fam, though. Not only can they start living life a bit more, with us worrying about them less, but they might finally get to see our soon-to-be-6yo in person for the first time since he was 4.
Read 6 tweets

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