As part of the @eComAward of Pakistan with @Profitpk we conducted a nationwide survey of the overall eCommerce landscape. Over 14 thousand people answered the survey and the results are as follows:
79% of consumers prefer CoD and when asked why they do so they said --->
79% of consumers prefer CoD and when asked why they do so they said --->
Trust was the major issue with 49% (options 2, 3, 5). Followed by accessibility 33% and finally knowing how to pay online at 10%.
63% of eConsumers are willing to do online payments however if they get the first 3-5 deliveries from a online store without any issues.
65% of potential shoppers also check social media before deciding whether to buy from a new shop or not.
65% of potential shoppers also check social media before deciding whether to buy from a new shop or not.
64% of the consumers have never purchased anything greater than Rs10k online and 83% of those surveyed placed less than 10 online orders (non-food) every month.
82% of the respondents were between the ages of 18-39 with 53% of those from Karachi or Lahore.
Finally the 44.5% of the respondent had an average household income of 30-150k per month.
For more details please visit dyl-ventures.com/p/econsumer-su…
For more details please visit dyl-ventures.com/p/econsumer-su…
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