Zomato has filed its Draft Red Herring Prospectus (DRHP) with SEBI today (bit.ly/3dZ6Y5D)
Under 'Risk Factors', point 6 (Page 42) is "Unfavorable media coverage could harm our business, financial condition, cash flows and results of operations". After referring to 1/5
Under 'Risk Factors', point 6 (Page 42) is "Unfavorable media coverage could harm our business, financial condition, cash flows and results of operations". After referring to 1/5
2/5 mainstream media coverage in the first 3 paragraphs, the 4th para exclusively refers to social media.
Specifically, it says, "Many social media platforms immediately publish the content that their subscribers and participants post, often without filters or checks on accuracy
Specifically, it says, "Many social media platforms immediately publish the content that their subscribers and participants post, often without filters or checks on accuracy
3/5 of the content posted. The damage may be immediate without affording us an opportunity for redress or correction."
That's how important social media is, as a tool. It also demonstrates the need for a formal social media monitoring policy within organizations, a structured
That's how important social media is, as a tool. It also demonstrates the need for a formal social media monitoring policy within organizations, a structured
4/5 information gathering, analysis, deliberation and response process, and complete buy-in from the CEO's office. There also needs to be clear internal ownership of such a crucial function, without ping-ponging it between HR, marketing, PR, internal comms or legal.
5/5 And, this process and function require senior, experienced folks within the PR, corporate communications domain, beyond social media savvy youngsters.
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