Zomato has filed its Draft Red Herring Prospectus (DRHP) with SEBI today (bit.ly/3dZ6Y5D)
Under 'Risk Factors', point 6 (Page 42) is "Unfavorable media coverage could harm our business, financial condition, cash flows and results of operations". After referring to 1/5
2/5 mainstream media coverage in the first 3 paragraphs, the 4th para exclusively refers to social media.
Specifically, it says, "Many social media platforms immediately publish the content that their subscribers and participants post, often without filters or checks on accuracy
3/5 of the content posted. The damage may be immediate without affording us an opportunity for redress or correction."
That's how important social media is, as a tool. It also demonstrates the need for a formal social media monitoring policy within organizations, a structured
4/5 information gathering, analysis, deliberation and response process, and complete buy-in from the CEO's office. There also needs to be clear internal ownership of such a crucial function, without ping-ponging it between HR, marketing, PR, internal comms or legal.
5/5 And, this process and function require senior, experienced folks within the PR, corporate communications domain, beyond social media savvy youngsters.
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I was filling fuel (after what felt like eons) a couple of weeks ago. After filling fuel, while checking the tyre pressure, a guy sitting nearby came to me and asked me if I wanted to do the emission test. I said I'd do it later (presuming my last test hadn't yet expired). 1/4
2/4 After a few seconds, a second guy came to me and told me that my emission test expired in February 2021 and that I need to have a valid emission test to renew my car insurance (he told me the month correctly)! I checked the emission test certificate I had in my car and he
3/4 was right! So I did do the test :) I gathered from Twitter feedback that they may have found this information from the Indian Government's mParivahan app. Though the contextual use the personal data seemed creepy at that moment when a complete stranger came up and shared my
Thread, on holding India's MOST influential, powerful person + party accountable for his/their hubris, arrogance and misdeeds. Much of this is from international media that BJP cannot control (advertising/coercion), but some Indian media as well.
"Last year, in televised appearances, a harsh lockdown was prefaced with messages of a united national resolve against the disease. This time around, there has been no explicit communication from him, instead a series of spirited election rallies where the crowds are large"
"the current situation does highlight a clear policy failure on varied counts" —a "policy failure" that comes at the COST of lives of Indians.
Rich haul of flowers today at our terrace garden - Plumeria, Passionflower, Jasmine etc. All fragrant. As daughter and I were plucking them, I told her, "Don't smell them. Let's place them in pooja room".
She: "But, why shouldn't I smell them?"
Me: "As a mark of respect 1/3
2/3 because you are offering them to God!"
She: "But, how would God know that I smelled them?"
Me: "That's not for God to know, but your heart to know that you are offering something, like we offer food on Ganesh Chaturthi, first to God and then we eat them"
She seemed largely
3/3 unconvinced and argued around food being consumed (quantity reduces), but fragrance doesn't reduce because we smell it! That's good logic! Even I don't know much about this topic beyond what I learnt from my parents :) But it is good to hear her question these things.
Netflix launched the 'Downloads' function in its mobile app in November 2016. The idea: despite ubiquitous internet, the internet is spotty enough for streaming video, on-the-go (plus no-internet, on flights). So, Netflix allowed us to download episodes of shows offline on 1/5
2/5 our smartphones and watch them offline.
In February 2019, Netflix added 'Smart Downloads'. This made 'Downloads' intelligent - deleted a watched episode and automatically downloaded the next episode!
In February 2021, Netflix added 'Downloads For You' that
3/5 makes 'Smart Downloads' intelligent! Turn this on, allocate a space limit and Netflix will download 'recommended' shows based on your viewing habit!
These are evolutions enabled by increasing storage space on our smartphones. But connect this to also the other update
There's a saying in Tamil: "காய்த்த மரமே கல்லடி படும்". Meaning: Only the tree with ripe fruits gets hit with stones. Could that explain the spoofs of CRED's new ad (the one featuring Rahul Dravid was the most talked about; the rest, not so much)? 'tree with ripe fruits' 1/5
2/5 indicates success (as per the saying). CRED is a different 'success': in fund-raising and generating buzz. A spoof, by nature, needs to be about something people are familiar with/talking about. From that perspective, Magicpin is bang on target, plus also targeting the same
3/5 audience. The first spoof was massively, massively viral - I recall getting it in multiple WhatsApp Groups and seeing many shares across Twitter, LinkedIn, and Facebook. But I like the 2nd spoof more.
As someone with no siblings, I haven't lived through what it takes to be around a brother or a sister 24X7. So my knowledge of that sentiment is only borrowed from pop culture, and now through watching how my kids interact and grow up with each other. The Wonder Years was a 1/5
2/5 remarkable TV series in that context, and more recently, Yeh Meri Family (just requires a free sign up: bit.ly/3krVARk) used the same theme in a wonderfully Indianised late 90s setting.
This ad for the French retailer La Redoute is almost an abridged version of
3/5 The Wonder Years/Yeh Meri Family! The narrative crunches the many high-points of how the relationship evolves between an older brother and a much younger brother.
The highlights it chooses to depict are absolutely adorable! The younger brother teasing the older one with the