Thread by @alexvoica

While I was speaking at an event last week, someone asked me to give an example of a journalist who is using social media effectively.

Here is the long version of my answer: alexvoica.com/journalist-cre…

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There are many amazing reporters (@ameliargh, @stokel, @TaylorLorenz, @RVT9 or @linzasaur, to name a few) who *use* social media to promote their reporting, interact directly with their audience, source material for their articles, and chat about their beat in general.

Then there's a generation media outlets who evolved on social and know how to *create for* a social-first audience.

@brutamerica is a great example of a new media brand built on the premise that people enjoy informative, short-form videos: alexvoica.com/journalist-cre…

More recently, we've seen the rise of reporters who are *creating on* social: alexvoica.com/journalist-cre…

@CaseyNewton has started a virtual newsroom on Discord.

@sophiasgaler and @iuliaionescuro are using TikTok or Instagram to reach new audiences and reimagine visual journalism

I am very excited about this new journalist-turned-creator model and how it can establish closer, more authentic relationships between reporters and their audiences, and take journalism beyond the confines of traditional channels and formats: alexvoica.com/journalist-cre…