Thread by @master_nobody

7 "Dark Secrets" of Psychology that are controlling you. (And you don't even know it)

//A Thread //

1. Social Proof

You follow other people when you're under stress or doubt your choices.

All buy iPhone = iPhone is awesome

Celebrity tweets = High value tweet

Masks = 🙄

2. Anchor Effect

Sale Price = $499.99

That price anchors your mind even before even considering the actual value of the product.

High Price = High value

duh!

3. Liking Conditioning

Ads associate products with things that we 'like' and 'Admire'.

Coca-Cola = Happiness/fun
Marlboro = Tough Guy
L'Oréal = Models with Silky Long Hair

Ah common'!

4. Subliminal Conditioning

Showing you images of biological needs like money, sex, and food that directly affect your "Subconscious".

You gotta be kidding me!👇

5. Classical/Pavlovian Conditioning

Dogs salivate when the bell rings.

This makes you learn habits and routines that are triggered automatically.

Wake up = Toothpaste
Breakfast = Milk/Kellogg's
Party = Budweiser

5. Scarcity

5 left! Sounds familiar?

A rare item often becomes more valuable. It's in your primal nature to fight for limited resources.

I don't care.

6. Authority

We obey titles, big size and pretty faces.

- Colgate: Recommend by 99% dentists
- Work hard: School teachers
- Lift heavy : Big guy at gym

Now how do we question that?

7. Reciprocation

You have a built-in mechanism to return favours. And some of them are ridiculous!

Pain relief = $8000 Hospital bill
Leak in Bathroom = $800 Plumbing bill
"I love you" = Toxic relationship

Actual value <<<

The only way to save yourself is:

Think before you act. Be Rational, not emotional.

Thank you for reading. RT if you learned something new today.