Codie Sanchez Profile picture
Apr 28, 2021 10 tweets 5 min read Read on X
Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.

• • •

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More from @Codie_Sanchez

Mar 12
MBA graduates are no longer interested in employment at Goldman or Google.

They want ownership.

First wave was startups. Next wave will be acquisitions.

Here’s why buying businesses is the new gold rush:
Building = years with no profit.
Buying = cashflow from day one.

When you buy a business, you're not gambling on potential.

You're getting proven profits, existing customers, and someone else's 10,000 hours of work... Made yours overnight.
The best targets? Boring businesses nobody talks about at parties.

Laundromats. Property management. Plumbing. HVAC.

They're not sexy, but they've been making people rich for decades while trendy startups (like your WeWork’s) incinerate cash.
Read 18 tweets
Feb 18
27 tips to build your empire in the margins.

1. The Law of Two Hours: 2 hours of dedicated work is worth more than most people’s 8 hours.
2. How to never fail with a business: Start as a side project. Keep your job. Use your salary to fund. Quit when you have enough cashflow.

3. It's not about time. It's about the F word. Focus. You don’t need 24 hours a day to build a business.
4. Don't multitask. Multitasking is the killer of money. The worst thing is you become a shitty employee so you get fired before you're ready. Focus on your business OUTSIDE the hours of 9 to 5.

5. You don't need more time, you need a deadline.
Read 16 tweets
Feb 15
An entire generation has been misled about startups and wealth.

• New business failure rate: over 65%
• Acquisitions failure rate: under 20%

Opportunity's here. But you might miss it..

How to decrease your chance of failure buying a business (The 3 M’s of Risk):
Entrepreneurship is hard.

You'll lose money, sleep, time, and at the end of the day… It’s statistically likely that you’ll still fail.

Even the top .1% startup founders understand this truth:

Business is risk. You should expect to fail.
You can never eliminate risk.

But there is 1 path to entrepreneurship that increases your chance of success:

Acquisition.

Buying a business, THEN building it.

Let’s look at the failure rates of the most common acquisition loan…
Read 23 tweets
Feb 12
Underrated business model:

Turning a service into a product.

It helps solve the issue of scaling for:
• Agencies
• Freelancers
• Solopreneurs

Here’s how a "productized service" works:
First, let's talk about the trap most consultants & contractors fall into:

Trading hours for dollars.

Even at high hourly rates, you're still capped by time. Earn more = work more.

Stop working, and the money stops too.

But there's a better way...
Enter the "Netflix of Services" model:

Instead of hourly billing, you package your expertise into a subscription.

Clients pay a fixed monthly fee for access to your skills.

Just like Netflix doesn't charge per movie, you don't charge per task.
Read 21 tweets
Feb 8
Underrated opportunity: Med spas.

• Average gross margin: 71%
• Market expected to grow 19% by 2028
• 1/3 of clients have an annual household income over $100,000

Here’s how a couple I know bought one and 4x’d it to replace their 9-5s:
This is Olman.

His wife, Jen, got an $800 lip filler treatment that took 20 minutes.

Suddenly he looked at Botox, injections, and skin treatments… And saw profit margins, optimization, and dollar signs.

But do the numbers check out?
Data from Vertical IQ shows med spas have high rev growth, healthy margins, high exit rates (sales), & manageable risk.

So, what’s the catch?
• The labor is skilled
• They’re expensive to start
• High growth = some oversaturation

But Olman & Jen found a workaround… Image
Read 19 tweets
Feb 5
YouTube TV has its raised prices by 137%:

• 2017 launch → $34.99
• January 2025 → $82.99

Here’s how giant corporations get away with raising prices so often (& how a small business can do it the right way): Image
Remember when YouTube TV was the cheap alternative to cable?

5 years after launch, the price doubled.

Fast forward to the hike in January and we’re starting to wonder if it's a ripoff.

Think YouTube felt that anger in their bottom line? Image
Nope.

While prices are rising steadily… so are paying customers.

They’re estimated to surpass EVERY other paid live TV platform by 2026.

At 8M paying subscribers at the end of 2024, YT is looking at over $660M in revenue for their base TV subscription. Image
Read 29 tweets

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