Codie Sanchez Profile picture
Apr 28, 2021 10 tweets 5 min read Read on X
Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.

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More from @Codie_Sanchez

Feb 2
If you want to acquire a million-dollar company, you don’t need to have millions.

Here’s how to buy a business that pays for itself (9 negotiation tips for seller financing):
First up:

What IS seller financing?

Doesn’t sound so nice as a seller… why am I paying for YOU to own my business?

That’s why I sometimes call it “self-liquidating acquisitions.”

Here’s how it works:
Instead of paying cash or using loans...

You agree to pay the seller back over time directly using the profits of the business.

Why would you want to do such a thing?
Read 20 tweets
Jan 28
If you don’t understand acquisitions, you’ll never be truly wealthy.

Here’s what you need to know about how the rich buy businesses:
Think of any 3 rich people.

They likely have 1 thing in common.

They own. Often, they own companies.

The average person doesn't understand this about wealth. I love how Sam Altman put it: Image
The rich buy ownership in big businesses.

And they don't bother mentioning that people like you can do the exact same thing with cashflowing small businesses...
Read 18 tweets
Jan 25
When you move from a worker to the leader, you have to change everything.

What no one tells you about the mindset of owners:
You’re Either the Hammer…

Hammers make things happen. They aren’t afraid to swing hard, take calculated risks, and make an impact. They don’t wait for things to happen.
…Or the Nail

They hold things in place, but only because someone decided that’s where they should be. Nails wait for instructions. They keep their heads down and hope they don’t get bent out of shape.
Read 18 tweets
Jan 23
Biographies of billionaires teach you more than self-help business books.

Here are my 5 favorites:
1. Built from Scratch (Home Depot Founders)

Read for: Learning how to disrupt an industry.

Marcus & Blank were fired from Handy Dan. Then they noticed a gap in the system...
You needed a contractor's license just to buy basic supplies. No one could access professional materials.

Their solution? "If you can save a customer money, do it."

They removed all middlemen and took the DIY market from $35B to $365B. Image
Read 11 tweets
Jan 22
This UK entrepreneur turned a wire basket manufacturer into the world's largest advertising agency.

Warren Buffett allegedly offered to buy it at a 20% premium in 2012…

Here’s the strategy behind this now-$10B boring business: Image
Our story starts with Sir Martin Sorrell.

But before that, it starts with Wire and Plastic Products plc.

It was founded in 1971 as a manufacturer of shopping baskets, rat cages, and clothes lockers.

That is, until Sorrell came along… Image
He and his partner Preston Rabl bought a controlling stake of WPP in 1985.

By 1986, they made their first acquisition:

Picquotware, a teapot manufacturer.

But shortly after, Sorrell started putting his REAL plan into action… Image
Read 16 tweets
Jan 21
The wealth transfer of the decade is happening on Britain's High Streets.

35 shops closed per DAY in 2024.

But where most see destruction, I see opportunity...

Here's the contrarian’s playbook to making $$$ saving local economies:
First, let’s paint a picture:

Nearly 7,000 chain stores closed in the first half of 2024. Pharmacies shuttered. Banks disappeared. Historic pubs went dark.
We see this on Main Streets in the US.

Empty storefronts. Those that aren’t vacant are overly corporatized. Low foot traffic. “For Lease” signs everywhere.

But the high streets?

It goes even further back…
Read 16 tweets

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