Codie Sanchez Profile picture
Apr 28, 2021 10 tweets 5 min read Read on X
Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.

• • •

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More from @Codie_Sanchez

May 28
Harsh truth:

Running a company is simply a game of prioritizing problems.

Here’s how to become the Chief Problem Solver in your business:
Want to know Elon Musk's "secret" to running Tesla, SpaceX, and 3+ other billion-dollar companies?

According to Marc Andreessen, it's simple:

"He shows up every week, identifies the biggest problem, fixes it, and does that 52 weeks in a row."
Most companies hide from problems:

• They reframe them as "challenges"
• They create layers of abstraction
• They delegate them into oblivion

But problems aren't biohazards—they're your biggest opportunities.

Bigger the problem? Bigger the potential. Image
Read 13 tweets
May 7
Opportunity nobody talks about:

Buying unwanted land.

With $10K and 7 days of work, I was under contract for 10 acres in West Texas.

Here’s how I did it (and why): Image
Step 1: Set clear “make or break” criteria

I wanted:

• 10+ acres
• Located in West Texas (near Marfa/tourist spots)
• No restrictions on land use
• Under $10K budget
• Close in ONE week
Step 2: Start searching

I focused my search on land(dot)com looking specifically for:

• Mountain views
• Seller financing options
• Level property (easier to build on)
• Proximity to Marfa (artsy tourist destination)
Read 15 tweets
May 1
In 2025, more people are buying businesses than ever before.

Here are 8 revealing stats from our comprehensive survey of small business buyers:
1. Top industry to buy in

Home services. Overwhelmingly.

Followed by:

- Professional services
- Health & wellness
- Construction Image
2. Why those industries?

Buyers want businesses they:

1) have experience in
2) know will cashflow

They prioritize what they understand, what pays reliably, and what can last. Image
Read 11 tweets
Apr 30
SBA loans are getting their biggest overhaul in years.

If you want to buy a business in 2025, here’s what you need to know:
First, little disclaimer: SBA rules are crazy complicated.

This is the high-level overview, but ALWAYS double-check info you find online before applying it to your specific situation.

Here are 5 new policy changes that stood out to me:
Rule change #1: Seller financing limits

You can't use seller notes for your entire down payment anymore.

Only 5% of the required 10% can come from a seller note.

And, the 2-year seller note option is going away… Image
Read 22 tweets
Apr 23
This is Bill Perkins.

He's worth 100s of millions, a hedge fund manager, poker player, asymmetric thinker...

And my smartest mentor.

Steal his 7 principles on how the rich think differently: Image
1. You Have ZERO Risk

Most people are afraid of risk because their egos can’t stand looking like an idiot.

I remember being slightly mind-f*cked by Bill's idea that educated people have no actual financial risk.

Listen to him explain it here:
2. Don’t Get Attached To Your Ideas

You need people in your life to give you a reality check from time to time.

One time at Bill’s house, I was in the midst of sharing a new business idea when he interrupted me to ask:

"Has small infected your thinking?"
Read 10 tweets
Apr 22
The system is designed to keep you comfortable, not wealthy.

This financial autopsy of a 36-year-old couple earning $350k proves it.

Look at these numbers: Image
I just analyzed this financial autopsy of a couple in the Detroit suburbs:

- 36 years old
- $350K combined income
- $700K retirement accounts
- $900K mortgage

Looks like the American Dream on paper... Let’s look at the monthly
Monthly income:

1. Wife: $7.2k ($3.6k x 2 per month)

(Salary is $150k/yr. After taxes, her take-home is ~$86k/yr)

2. Husband: $7k - $12k

Total: ~$17k per month Image
Read 18 tweets

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