Codie Sanchez Profile picture
Apr 28, 2021 10 tweets 5 min read Read on X
Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.

• • •

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More from @Codie_Sanchez

Jul 18
A study was published on how personality traits relate to life satisfaction.

The no.1 trait of people satisfied with life?

“Having a lot of fun.”

Here’s what else they found: Image
These are the top 10 traits that go with LOW life satisfaction:

10. Often bored

9. Avoid responsibilities

8. Often need help
7. Hate to hear about the successes of others

6. Postpone decisions

5. Afraid of many things

4. Often feel tired
Read 13 tweets
Jul 17
She’s blacklisted by the Clintons.

Yet Joe Rogan said she’s the best politician he’s ever seen.

I sat down with Tulsi Gabbard to talk about her time in politics, and what's really going on in America right now.

7 interesting takeaways: Image
Leaving the DNC

Tulsi was elected to Hawaii House of Representatives in 2002 as a Democrat. She ran Dem for each position since then.

Until 2022.

I asked if it was hard to leave the party... Her answer:
She’s now an Independent, guided by:

• What it means to be an American

• What freedom means for Americans

• How to build a society where life, liberty, & the pursuit of happiness is real
Read 9 tweets
Jul 13
Uncomfortable truth:

You can get rich doing almost anything.

I met a guy who did it with shipping containers. He's now doing $15M/yr.

Here’s how he did it: Image
Meet Bob.

He was sick of his software engineer 9-5.

So he saw opportunity where others saw... well, big metal boxes.

He started with a $3,500 shipping container. Sold it for $35k. In 3 weeks.
But Bob didn't stop there.

This wasn't a one-off project.

It was a trend the market hadn't caught up to yet: People wanted cool, affordable spaces.

And shipping containers could turn into houses, bars, bathrooms, you name it... Image
Read 16 tweets
Jul 2
Underrated pricing strategy:

Price Skimming.

Why?
• Make back R&D fast
• Scoops up more customers over time
• Maximizes profits from early adopters

7 companies that win with this method: Image
First, what IS price skimming?

It's a strategy where you charge a high initial price, then lower it over time.

You snatch up immediate demand at the highest possible price... but you get price-conscious shoppers later too.

Here's how 7 companies price skim:
Apple

Want the latest phone? Pony up $1k+

But the iPhone 13? Less than half that.

Apple's played this game for years, raking in billions from early adopters before dropping prices for the masses. Image
Read 11 tweets
Jun 27
This guy's worth 100s of millions, a hedge fund manager, pro poker player, author...

And one of my favorite humans ever.

Steal these 5 lessons from him on high performance (& low-performing friends): Image
1. Is Your Thinking Too Small?

This is a story from one of the first times I met Bill Perkins.

I'm not exaggerating when I say his words changed my life. They power me daily.

"Has small infected your thinking?"
2. Find the Billionaire to Your Millionaire

The goal:

Friends who are so interested in seeing you succeed that they see you as larger than anything you can imagine yourself.

Often, these people are richer than you & have a better view of your path.
Read 8 tweets
Jun 26
What no one tells you about being a CEO.

1. If you want to be the boss, first be the top performer where you are. Image
2. At the start, CEO is Chief Salesperson. Your entire job is cashflow.

3. Your goal is to build a company that runs better without you.
4. If you’re growing fast, your number one job as CEO is to replace yourself every 3 months.

5. You can usually tell if a startup will win or lose by one thing... Do they ship product fast? The best CEOs push for action.
Read 13 tweets

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