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Codie Sanchez

@Codie_Sanchez

Apr 28, 2021 • 10 tweets • 5 min read • Read on X

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@uacquisitions

Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:

Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn

Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)

Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).

@gumroad

Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM

@dvassallo

Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.

@TheHustle

Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.

Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…

My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)

Your bank account will be your daily actions to promote amplified.

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More from @Codie_Sanchez

Codie Sanchez

@Codie_Sanchez

Apr 23

This is Bill Perkins.

He's worth 100s of millions, a hedge fund manager, poker player, asymmetric thinker...

And my smartest mentor.

Steal his 7 principles on how the rich think differently:

1. You Have ZERO Risk

Most people are afraid of risk because their egos can’t stand looking like an idiot.

I remember being slightly mind-f*cked by Bill's idea that educated people have no actual financial risk.

Listen to him explain it here:

2. Don’t Get Attached To Your Ideas

You need people in your life to give you a reality check from time to time.

One time at Bill’s house, I was in the midst of sharing a new business idea when he interrupted me to ask:

"Has small infected your thinking?"

Read 10 tweets

Codie Sanchez

@Codie_Sanchez

Apr 22

The system is designed to keep you comfortable, not wealthy.

This financial autopsy of a 36-year-old couple earning $350k proves it.

Look at these numbers:

I just analyzed this financial autopsy of a couple in the Detroit suburbs:

- 36 years old
- $350K combined income
- $700K retirement accounts
- $900K mortgage

Looks like the American Dream on paper... Let’s look at the monthly

Monthly income:

1. Wife: $7.2k ($3.6k x 2 per month)

(Salary is $150k/yr. After taxes, her take-home is ~$86k/yr)

2. Husband: $7k - $12k

Total: ~$17k per month

Read 18 tweets

Codie Sanchez

@Codie_Sanchez

Apr 9

Stressed about what you pay in taxes?

Start a business.

Whether you run a VC-backed startup or freelance on the side, the US tax code favors business owners over everyone else.

Here’s everything you should know:

1 - Business Expenses

You can take a deduction for anything you use to run your business.. internet, phone, software, conferences (including travel)

Business owners can also deduct their home office square footage from their rent or mortgage (which W-2 employees cannot!)

2 - Solo 401k

If you have no employees, you & your spouse could each get a $70K tax deduction by setting up a Solo 401k!

Unlike a corporate 401k, you fully control this &can invest it in (almost) any asset

You can even use it to fund a Roth IRA!

Read 13 tweets

Codie Sanchez

@Codie_Sanchez

Apr 5

Business scaling isn't rocket science.

But it is a science.

After working with 100s of companies, I can tell you the difference between the ones that plateau and the ones that explode comes down to these 3 levers:

Every scalable business needs:

- The right people (who)
- The right systems (how)
- The right focus (what)

Miss any one, and you'll hit a ceiling.

Let's break down each piece (and I'll share what most get wrong):

1. Let's start with PEOPLE

Most owners hire too fast, fire too slow, and expect a miracle in between.

A bad executive hire will cost you $200-300K+ and waste 6-12mos of momentum.

But get it right? You start to own your business instead of being owned by it.

Read 15 tweets

Codie Sanchez

@Codie_Sanchez

Mar 29

Build your business so it’s sellable… and you’ll never be forced to sell.

This is the map for a business that runs without you (& attracts serious buyers):

Most people run their business until they're miserable. And then try to sell.

Don't be most people.

First step…

Your goals and objectives will tell you what you want out of the sale.

"Codie, my goal is to sell for as much as possible. Duh.”

Which is sort of true…

But what you’re really after is making a lot of money without having to stay at your company until you die.

Read 15 tweets

Codie Sanchez

@Codie_Sanchez

Mar 12

MBA graduates are no longer interested in employment at Goldman or Google.

They want ownership.

First wave was startups. Next wave will be acquisitions.

Here’s why buying businesses is the new gold rush:

Building = years with no profit.
Buying = cashflow from day one.

When you buy a business, you're not gambling on potential.

You're getting proven profits, existing customers, and someone else's 10,000 hours of work... Made yours overnight.

The best targets? Boring businesses nobody talks about at parties.

Laundromats. Property management. Plumbing. HVAC.

They're not sexy, but they've been making people rich for decades while trendy startups (like your WeWork’s) incinerate cash.