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Codie Sanchez

@Codie_Sanchez

Apr 28, 2021 • 10 tweets • 5 min read • Read on X

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@uacquisitions

Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:

Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn

Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)

Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).

@gumroad

Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM

@dvassallo

Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.

@TheHustle

Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.

Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…

My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)

Your bank account will be your daily actions to promote amplified.

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More from @Codie_Sanchez

Codie Sanchez

@Codie_Sanchez

Dec 18

How to spot a scam...

They promise "passive income."

Here's the problem with passive income (and what you need to build instead):

I've spent my career investing in & buying biz's.

First at huge investment firms, then on the side, and now for my own funds.

And there's a truth I need to share with you:

Passive income is a myth.

If money for nothing was real, wouldn't everyone be doing it?

In reality, generating "passive" income ALWAYS requires significant work upfront.

Take real estate:

Read 21 tweets

Codie Sanchez

@Codie_Sanchez

Dec 17

I learned the secret to wealth building.

It isn't crypto, a trust fund, or a startup.

It's a simple framework that could transform broke people into millionaires.

Here’s the unsexy but effective path to wealth (Evolutionary Wealth Theory):

If there’s this great secret, why aren’t more people screaming about it? If it’s so simple, why don’t more people do it?

Because it’s boring, it’s hard, and it’s slow.

Scott Galloway sums it up perfectly:

“I can get you rich, that's the good news. The bad news is, the answer is slowly.”

Plenty of tactics could get you rich.

Startups. Stock investments. Real estate.

But if your mindset & skills aren’t aligned, none of those strategies will work.

That's where the Evolutionary Wealth Theory comes in... There are 4 levels:

Read 17 tweets

Codie Sanchez

@Codie_Sanchez

Dec 14

70% of people live paycheck to paycheck.

This will not be you and I.

Here's exactly how I manage my personal finances (The Personal P&L):

Track Your Money

It all starts here.

This may be the SINGLE most important thing you can do for your finances.

Treat yourself like a business. I use a Personal P&L (profit & loss).

If you aren't tracking, take this sheet now:
contrarianthinking.biz/3VswGFE

Do a COA Analysis

COA = Course of Action

I break down different scenarios to see how it impacts my bottom line.

What if I got a $10K raise? Started a side hustle? Cut my eating out budget in half?

Seeing the numbers always motivated me to take action to grow my wealth.

Read 16 tweets

Codie Sanchez

@Codie_Sanchez

Dec 12

This guy is an MD who swears you can heal yourself with an animal-based diet.

I asked him about the parts of our food supply making us unhealthy and fat.

His answers surprised me.

Here’s what he said:

First… HOW did it get this bad?

Why is everything slowly killing us - and can we stop it?

Turns out, food research is old, funded by pharma, & wildly difficult to modernize.

Paul Saladino is hopeful RFK Jr can start to turn the ship around.. but it's a big ship:

Seed Oils

You've probably heard seed oils are "bad for you." But do you know why?

- "Canola" isn't even a real thing
- Seed oils like canola were originally used as ENGINE lubricants

The picture Paul paints will give you chills:

Read 11 tweets

Codie Sanchez

@Codie_Sanchez

Dec 11

Crypto. NFTs. Sports bets. Dropshipping.

Stop thinking you’ll get wealthy by jumping on the next trend.

Give yourself better odds, do this instead:

This Bezos quote will re-wire your brain.

Amazon, titan of innovation, did not use a strategy based on trend-guessing.

Instead, they focused on certainties:

- People will always want low prices
- People will always want fast delivery
- People will always want a wide selection

The problem is, betting on timeless principles feels slow.

- It’s not sexy.
- It won’t win you hype on social media.
- It might even look stupid at first.

But over time, it creates unstoppable momentum...

Read 17 tweets

Codie Sanchez

@Codie_Sanchez

Dec 10

How to stay poor:

1. Never take risk.
2. Take risks you don’t understand.

If you want to buy a profitable business, here are 9 ways to protect your downside:

All you can do with risk is mitigate it.

You can never remove it entirely.

The best deal is a bad deal avoided.

Here are 9 quick tips on how to spot a deal you should avoid…

1. Simplicity = green flag

I sat down to do DD for a multi-million dollar deal. The owner had some impressive spreadsheets & projections.

But when I asked to see the tax returns?

Bottom line was, the business didn’t make money.