Codie Sanchez Profile picture
Apr 28, 2021 10 tweets 5 min read Read on X
Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.

• • •

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More from @Codie_Sanchez

Jun 30
I just spent 2 hours with a guy who sold multiple AI companies for $400M and built AI systems for the Pentagon.

He broke down AI's current influence and future dangers in ways I'd never heard before.

Here are the 8 most important things he told me: Image
AI Already Controls More of Your Life Than You Realize

Here's a stat that blew my mind: AI mediates 20% of your waking hours.

That's 1 out of every 5 hours you're awake.

The posts you see. The products suggested. The news that reaches you.

Most people have no idea how much AI is already shaping their thoughts and decisions.
We've Become a Nation of Order-Takers

In the 1800s, 80% of Americans owned something - a farm, a business, their means of production.

But today? Less than 10% own a business.

We went from owners to employees. From decision-makers to order-takers.

This shift makes us perfect candidates for AI dependency.
Read 10 tweets
Jun 27
I asked a former Secret Service agent her secrets to reading people.

7 lessons from Evy Poumpouras on manipulation, lie detection, and influence: Image
Stop Talking So Much

People think they need to explain themselves, defend their position, or fill every silence.

But when you're talking, you're gathering zero intelligence—you’re just focused on yourself.

The quieter you are, the better you become at picking up cues.
Not Everyone Deserves the Same Access To You

For years, Evy watched presidents assign people to ‘concentric zones’ of trust:

- Inner circle: High trust
- Outer zone: Friendly, limited trust
- Acquaintance zone: Networking only
- Outer circle: People looking to destroy you

You can be kind to all, but don't let everyone in.
Read 8 tweets
Jun 26
I love this quote from Marc Andreessen:

“If you know what you want, and you go for it with maximum energy, the world will often reconfigure itself around you much more quickly than you would think.”

5 cheap ridiculous things we did in the early days that oddly 10’xd our biz: Image
Before starting Contrarian Thinking, my resume looked like it was written by ChatGPT after six shots of whisky:

- Walmart model
- Reporter in Latin America
- Wall Street analyst
- Private equity investor
- Laundromat owner
- YouTuber
- Fund manager Image
When you zoom in, it looks deranged.

But when you zoom out? There’s a common thread of ownership, finance, and a DEEP hatred of waiting for permission.

Which brings us to Year 1:
Read 11 tweets
Jun 19
Everyone's either excited about AI or thinks it'll steal their job.

I used to be on the fence.

Then I hired a full-time employee just to integrate AI into everything we do.

5 tools that made me 3x more productive in 6 months:
1. Whispr Flow

I don’t text anymore because of this.

All you have to do is hold Fn, speak naturally, and watch it transcribe your words perfectly like a court reporter.

It capitalizes names, adds punctuation, and even writes “fuck…” (it knows we never actually mean “duck” lol)
This makes me 200-300% faster at typing.

My employees call me "the bane of their existence" on Slack because of how much I can get done now.

If you're older and type with two fingers like my dad...

You'll never need to learn proper typing again.
Read 9 tweets
Jun 11
The best founders do one thing brilliantly...

Hire.

It sounds easy. It’s not.

Here’s how we think about hiring for our portfolio companies:
Most owners hire like they're running a restaurant.

They think more cooks = faster service.

Instead, they get a kitchen full of people bumping into each other, burning food, and blaming everyone else.

That’s why hiring isn’t a numbers game.
You don't need more people. You need the RIGHT people.

It’s impossible to build a worthwhile business with mediocre talent.

A great example of this is Apple:
Read 15 tweets
Jun 10
The fastest way to build a memorable brand is to pick a fight.

Here's a simple framework to define your enemy and build a magnetic business (The 3 Vs):
Harley-Davidson figured this concept out in the 80s.

They were getting bodied by Honda and Yamaha's smoother, faster, quieter bikes.

So Harley said screw it.

They stopped selling motorcycles and started selling middle fingers. Image
Harley leaned into everything their competitors weren't:

- Loud noise
- Leather jackets
- American steel

Were the bikes better? Not really.

But they gave people something to belong to... Image
Read 12 tweets

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