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Codie Sanchez

@Codie_Sanchez

Apr 28, 2021 • 10 tweets • 5 min read • Read on X

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@uacquisitions

Another Cashflow Idea: 💸

We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions

Here's our blueprint, may be worth ripping off:

Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn

Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)

Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.

3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).

@gumroad

Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM

@dvassallo

Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo has sold $200k+ w/ PowerPoint and a webcam.

@TheHustle

Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥

Promote 10x what you think. 1 day you won't need to.

Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....

contrarianthinking.substack.com/p/a-198325-inc…

My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)

Your bank account will be your daily actions to promote amplified.

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More from @Codie_Sanchez

Codie Sanchez

@Codie_Sanchez

Oct 9

The richest business owners I know all have one thing in common:

They built their business to sell it from Day 1.

Here are the 14 ingredients that turn any business into an asset someone will gladly pay millions for:

1. Exit-based goals

The first step to building a sellable biz - start with the end in mind.

Most founders think they’ll run their biz forever, then burn out and sell under pressure. Instead, plan the exit early so you sell on your terms.

My own framework for Contrarian Thinking:

Once you’ve set your goals, the next step is knowing what your biz is worth.

Most small businesses sell for a multiple of revenue or profit - think 2-3X profit for a laundromat or car wash… versus 10X+ for a tech company.

Your job is to nail down three numbers:

1. What your biz is worth today
2. What you want it to be worth
3. The plan to close that gap

The rest of these steps will help you do that…

Read 17 tweets

Codie Sanchez

@Codie_Sanchez

Oct 1

The most underrated superpower in business:

Attention.

I recently broke down how anyone can break into content on Jon Youshaei’s podcast.

9 nuggets everyone who wants to build a personal brand should steal:

The Rule of Thirds

Most people think creating content is a dream job. But the reality is:

- 1/3 of your time will be exceptional (you'll love what you do)
- 1/3 will be neutral (manageable, but unremarkable)
- 1/3 will be challenging (demanding, exhausting, overwhelming)

It's a continuous cycle.

When you're in the difficult phase, remember the next phase is coming.

The 3x3 Rule

The creators who burn out are those without systems.

They have to reinvent the wheel with every piece of content they create.

If you want sustainable output, use the 3x3 Rule:

If something has more than 3 steps AND you do it more than 3 times, document it as an SOP.

Read 5 tweets

Codie Sanchez

@Codie_Sanchez

Sep 27

Every week, we do live deal reviews in our business buying community.

And recently, we dissected a $2.6M offer for an accounting firm.

Here’s the breakdown (and how we determined whether it was a winner or a loser):

Here’s what the deal looked like:

- 3 locations
- $1.7M revenue
- $730K SDE
- Recent roll-up with zero integration

The seller had been busy buying up smaller practices but never actually combined them.

That means they’d be buying 3 separate entities, not 1 unified business.

I should mention that this isn't some first-time buyer gambling their life savings.

The buyer already runs a multi-site accounting operation and has closed 5 acquisitions in the space. They know exactly how to fold in offices and implement systems.

More importantly, they see the geographic play:

Read 11 tweets

Codie Sanchez

@Codie_Sanchez

Sep 17

I recently turned 39.

Here are 39 brutal truths I wish I knew at 20:

1. Choose your hard. If you don't choose your hard, hard will choose you.

2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”

3. Do whatever it takes

4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”

5. Not every moment has to be productive. Silence is not your enemy.

6. Be bored more often

Read 17 tweets

Codie Sanchez

@Codie_Sanchez

Sep 16

The smartest youth are losing faith in traditional education.

And I don’t blame them.

Here’s why MBAs are rapidly declining in value:

(*and a breakdown of the “DOJO” model that’s replacing $100k+ degrees)

When Stanford GSB students say things like this, you know we've hit rock bottom.

That's one of the top business schools in the world being criticized by its own students.

If elite institutions are failing, what does that say about the rest?

Everyone loves to cite networking as the value of traditional education.

"It's all about the connections."

But technology has enabled new distributed networks that don't cost $250k.

The network effect is now a diminishing value proposition.

Read 16 tweets

Codie Sanchez

@Codie_Sanchez

Sep 6

Wall Street has one rule:

Never start what you can buy.

Here’s everything you need to know about buying a biz in 2025 (full guide):

While 90% of startups fail, 80% of acquisitions survive the first year.

88% of people worth $30M+ have done at lease one acquisition.

That means the best way to get rich isn’t to start a business like they love to tell us.

The best way to wealth with the highest degree of certainty is through acquisitions.

The average small business owner in the US is 67 years old. When you’ve run a business for 10+ years, you're bound to be exhausted.

These owners are motivated to sell by what I call the 7 D's:

- Departure
• Divorce
• Disease
• Disagreement
• Distress
• Death
• Dullness

They’re desperate to exit the game but don't know how. That’s where YOU come in.