We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions
Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.
3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.
ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack @gumroad - Create guides, they make $1k monthly passive @thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot. @KartraOfficial - now use this also - for our 1 day events, super easy lead pages @followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.
@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word
Where people fail. Quiet = no sales.
I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥
Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....
1. The Law of Two Hours: 2 hours of dedicated work is worth more than most people’s 8 hours.
2. How to never fail with a business: Start as a side project. Keep your job. Use your salary to fund. Quit when you have enough cashflow.
3. It's not about time. It's about the F word. Focus. You don’t need 24 hours a day to build a business.
4. Don't multitask. Multitasking is the killer of money. The worst thing is you become a shitty employee so you get fired before you're ready. Focus on your business OUTSIDE the hours of 9 to 5.