We created a course, generated $50k in rev ($20k Monthly) PRELAUNCH, w/ no employees, investors, and really no fing idea what we were doing. Now it'll do $1M+ in ARR. @uacquisitions
Here's our blueprint, may be worth ripping off:
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M biz's for sale in US in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
Step 2: Pre-Sell It
What is it, what explicit problem it solves insert LINK TO BUY.
3’s the magic #. Once 3 people buy, you know people are picking up what you’re putting down.
ONLY COUNTS IF THEY GIVE YOU $$. (our first post - basically only my mom liked).
Step 3: Tech Stack @gumroad - Create guides, they make $1k monthly passive @thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot. @KartraOfficial - now use this also - for our 1 day events, super easy lead pages @followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.
@dvassallo has sold $200k+ w/ PowerPoint and a webcam.
Step 5: Stop being a wuss, spread the word
Where people fail. Quiet = no sales.
I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was 🔥
Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....
“If you know what you want, and you go for it with maximum energy, the world will often reconfigure itself around you much more quickly than you would think.”
5 cheap ridiculous things we did in the early days that oddly 10’xd our biz:
Before starting Contrarian Thinking, my resume looked like it was written by ChatGPT after six shots of whisky:
- Walmart model
- Reporter in Latin America
- Wall Street analyst
- Private equity investor
- Laundromat owner
- YouTuber
- Fund manager
When you zoom in, it looks deranged.
But when you zoom out? There’s a common thread of ownership, finance, and a DEEP hatred of waiting for permission.