[Thread on 'the other 98%' project of @ERCEXPO, 1/1/] What does #PolComm and #polsci often study? Exposure to news, esp to partisan news. BUT across 43mln visits in our trace data from 2 US studies, < 2% were visits to news domains, half of which to partisan news domains! 👇👇👇 
[2/2] BERT classifier for political content titles (here github.com/ercexpo/politi…) shows that <50% of what people consumed on news domains is nonpolitical (puzzles, recipes, travel)
[3/3] An average participant read only one political news article for every 400 sites they visited. Granted, we do not have mobile and social media data, huge limitation (common in similar work) given that Americans increasingly use mobile for news.
Prior (2013) also shows that the average primetime audience for Fox News, CNN, and MSNBC *combined* was about 1.1% of the population annualreviews.org/doi/abs/10.114…. In our data, we had up to 1 year of online browsing (6 months/study)
Porn Sites get more visitors/month than Netflix, Amazon and Twitter *combined*. XVideo alone is bigger than Dropbox, @CNN and @nytimes *combined* medium.com/@TheSBT/how-bi…
People use media that satisfy their needs and desires (Katz et al. 1973); news does not for most people. W/ @sjifradeleeuw, @BernhardClemm, @erickaakcire, @JFFGoncalves we are now looking at the other 98% of online activities: exposure to politics outside of news and its effects.
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