My author just turned in the final edits to her manuscript and asked me, “Now what should I be doing?” A short thread about prepping for publication. #pubtips
1) Make a list of potential people who might provide a written endorsement of your book (aka blurbs). Most will want to read it first so the best time to approach them is when you have galleys (pre-pub replica of your book).
2) Prep your website by featuring your book cover and links to a variety of retailers. Don’t just link to Amazon. You also may want to highlight a local indie for signed copies.
3) Make a list of potential media outlets that may cover your book’s topic and relationships you have with editors/journalists. Give this to your publicity contact. If you plan on hiring outside PR, engage them long before publication.
4) Line up people who can amplify your book around publication. Be clear about the ask. Support them with assets (photos, SM banners) that your publisher provides or can be created with simple free tools.
5) Do a Q&A with yourself. Why did you write the book? What do you hope to accomplish? What should readers know? The exercise will help hone your talking points and can be posted to your website & used to support PR.
6) Once you have a cover, you could post a cover reveal & encourage preorders. A few months out, post once a week about your book, increasing frequency to several times a day closer to pub. Be creative. Share your passion.
7) Get a good headshot for the book jacket. Most publishers now ask you to provide one (at your own cost usually). If you've been looking for an excuse to update an old photo, now is the time.
https://twitter.com/byJenAMiller/status/1388236709595389959?s=20
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