I had COVID-like symptoms early in April and despite my testing result being negative, I was down with fever and body pain for 2 weeks. I've recovered now, but losing my sense of smell (I got it back!) was harrowing. In context, here's a campaign from Argentina, by the agency 1/4
2/4 HOY (Havas) Argentina, for their client Atma, an household electrical appliances brand.
Why is it interesting?
1. Choice of media - digital billboards in malls: Argentina was hit really hard, last year. And had a long lockdown, over 8-9 months. When the lockdowns relaxed
Why is it interesting?
1. Choice of media - digital billboards in malls: Argentina was hit really hard, last year. And had a long lockdown, over 8-9 months. When the lockdowns relaxed
3/4 early this year, people were eager to hit the malls!
2. Use of smell in communications: Atma and HOY installed digital billboards in malls, designed to emanate smells like freshly made toast, coffee, cookies or freshly squeezed orange juice (while using Atma appliances!).
2. Use of smell in communications: Atma and HOY installed digital billboards in malls, designed to emanate smells like freshly made toast, coffee, cookies or freshly squeezed orange juice (while using Atma appliances!).
4/4
3. Research-based insight: Last year, researchers working on COVID said that loss of smell could be one of the earliest symptoms, even before fever! The message in Atma's billboards was about not being able to smell the fragrance and taking that as the 1st sign to get tested!
3. Research-based insight: Last year, researchers working on COVID said that loss of smell could be one of the earliest symptoms, even before fever! The message in Atma's billboards was about not being able to smell the fragrance and taking that as the 1st sign to get tested!
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