Maybe PLANTS should be your next biz? Or wait for our plant tax credit play manana 😱
How to profit off plants (the legal kind 🤫):
U.S. house plant sales have increased by 50% in the last 3 years.
- collective spending value to a whopping $1.7 billion!
A $250,000 tree? Weird flex…
Apparently, mega-cars are so 2009, today = boujeeiest of zen gardens.
- WSJ says there’s an entire lux market for finding old cool trees, buying them, then shipping them to mansions & hotels.
Can you buy tree futures??
- I'm sure gonna check my land for trees I can sell before I ever have to cut one again. thoughtco.com/trees-for-sale…
Saw this trend first hand at my local nursery doing what apparently all us chicks do, buy some mfing succulents.
- I wanted this guy: The Staghorn Fern.
So I looked at the price tag…
IT WAS $6,000 DOLLARS.
LIKE U.S. DOLLARS.
Like 3 ETH.
WTF?
Turns out the Staghorn isn’t alone:
Why? We Millennials are weird: 1. People are waiting to have kids or just don’t want kids. I mean parenting during a pandemic 😶 2. Prefer renting over owning (“preference” ahem “priced-out”). 3. Nature ain't cheap... Home Depot = camp ground.
Secrets:
- You can buy 1 plant, get anywhere from 5- 25 cuttings (baby plants) a year.
- Where else do u buy 1 product and it produces other products for you to profit off of?
Check out these #'s:
Marcus Kirby was a server at a Chicago Native Foods.
Now?
He’s the founder of Succulent City, a houseplant store raking in $15K a month
- 70% profit margins
Here's the How: First Where to Sell?
Option 1: Etsy- get high-quality pics, research to make sure prices align w marketplace & double down on good branding/descriptions
Option 2: Launch website & leverage IG/ FB ads. Marcus makes $15k/month w/ just 7K IG followers.
Fiddle Leaf Fig it To Me:
Not all houseplants are created equal.
- Most popular are low maintenance which translates to low light and watering needs
- OR - special hard to find ones - that go for 10's or $$$
Hop on google trends....
Margin Increase:
Set yourself apart and justify a higher price easily by pairing your plants with a trademark planter box or arrangement style.
Marcus sells unique planters, increasing his order size & margin.
How do I find these fing golden plants??
1 - Grow yourself.
First batch from nursery/seed then propagate & multiply stock. Easy to learn on YT
2- Buy in bulk from growers.
Essentially dropship plant selling. Could be a local nursery w full-grown plants or seedlings
Regulations + shipping is a b*tch
Understand what your shipping restrictions
- vary from state to state AND from plant to plant
- (another good reason to limit your product options)
USDA has a nifty chart
Ship it To me:
1: Ship yourself (FedEx has a packing guide for plants.)
Few things to remember:
Plants need to breathe
Waterproof bags
Fragile disclaimer
Extra cushioning
Option 2: Outsource through drop shipping services or partner w grower
Doesn't matter if you're a stay-at-home parent looking for some extra cash or a serial entrepreneur, this is a space RIPE for disruption and new hustles to emerge.
Don't let Silicon Valley have all the fun (3 startups raised $100M+)
Also, we're dropping a thread a day for the next 30 days (generally on cash-flowing business ideas) so make sure to SMASH that follow button so you don't miss ANY of these
And check out my newsletter, link in bio ;)
• • •
Missing some Tweet in this thread? You can try to
force a refresh
When you move from a worker to the leader, you have to change everything.
What no one tells you about the mindset of owners:
You’re Either the Hammer…
Hammers make things happen. They aren’t afraid to swing hard, take calculated risks, and make an impact. They don’t wait for things to happen.
…Or the Nail
They hold things in place, but only because someone decided that’s where they should be. Nails wait for instructions. They keep their heads down and hope they don’t get bent out of shape.