good report. My only strong caution is paying too much attention to average CPMs as they won't capture how welfare shifts nor indicative long-term as $ will flow away from tracked-out users before boomeranging back once 90%+ can only be reached this way. 
https://twitter.com/ajs/status/1390738166278144000?s=20
https://twitter.com/jason_kint/status/1388468643093168130
Although I would like see where Facebook claimed this "could even be a tailwind" for its business having up to 95% of users opt-out of its surveillance economics. The only time I recall a hint of that word "tailwind" was from an analyst at earnings.
I ask b/c I still strongly believe this is a major risk to Facebook's biz. At the same time, if the market, regulators and public understand this as fact it will boost the German Federal Cartel Office, FTC, state AGs and every regulator globally creating much more risk.
Recall evidence a few weeks ago from lawsuit discovery showing Facebook's CFO chose not to inform shareholders of a risk (not the first time) apparently because they didn't consider something a risk unless market actually knew about it. Quite something.
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