The modern world can be divided into two distinct eras: before @TomHolland1996 performed "Umbrella" on "Lip Sync Battle," and after.

Almost everyone knows the performance that amounts to two minutes and 10 seconds of perfection in every sense of the word.
insider.com/tom-holland-ze… An oral history of Tom Holland's sensational 'Lip Sync Battl
"Lip Sync Battle" (@lsb) on @ParamountNet would be many Americans' first introduction to Tom Holland.

Producers, choreographers, writers, and dancers revealed to @thisisinsider how the most famous, and beloved, routine in the show's history came to be.

Sony initially approached producers with the idea of doing a Holland vs. @Zendaya episode to promote 'Spider-Man: Homecoming' ahead of its July 2017 release.

insider.com/tom-holland-ze… "...we pitched him "Umbrella" because we thou
Every song performed on "Lip Sync Battle" has to be cleared by the artists and songwriters involved in the track.

Kuk Harrell, "Umbrella" co-writer and producer, didn’t know who Tom Holland was at the time. 😲

insider.com/tom-holland-ze… "That [licensing] stuff always goes through the publish
Once the show decided on "Umbrella," it wasn't certain that they could get the rights, but when it did they rejoiced.

insider.com/tom-holland-ze… "The minute "Umbrella" [got approved] it was
Britney Spears' "Oops I Did It Again" was prepared as a backup. According to the creative brief viewed by Insider, it would have involved Holland in a classic red latex jumpsuit and a possible cameo from Spears.

insider.com/tom-holland-ze… "I don't remember [the backup Britney song] at all. I'm
Holland's performance required two distinct looks: a suit-and-tie ensemble for the Gene Kelly "Singin' in the Rain" opener, and a French maid-inspired look from the "Umbrella" music video for the main Rihanna segment.

insider.com/tom-holland-ze… "We weren't sure if he would go all the way with the wa
Fun fact: Holland used an umbrella that he brought with him the day of the performance. ☂️

insider.com/tom-holland-ze… "The prop buyer had to scour downtown L.A. to buy out a
Holland spent the days leading up to the taping working on his routine with Flora and the backup dancers. According to the crew, he didn't do a full dress rehearsal until the same day as the taping.

insider.com/tom-holland-ze… "He was so devoted, he wanted extra time to come in and
The episode was pre-taped in front of a live audience in early April 2017.

Holland has since admitted it was one of the most nerve-wracking experiences of his life, and his dad tried to talk him out of doing it.

insider.com/tom-holland-ze… "He did that performance in one take. We did not do a s
During the quick change, Holland was the one who quickly put on the red lipstick. 💄

insider.com/tom-holland-ze… "So, he runs behind the umbrellas to cover him up, [Flo
When the episode aired on May 7, Holland's "Umbrella" performance instantly went viral.

insider.com/tom-holland-ze… "Tom was just so stunned. It really caught fire. He wou
Four years later, Holland's "Umbrella" is still a part of the pop-culture conversation. The unofficial "Tom Holland Umbrella Law" holds that anyone who sees a clip of the performance on social media is obligated to reshare it.

insider.com/tom-holland-ze… "After Tom's performance, we definitely saw talent want
As Patterson put it to Insider, "'Lip Sync Battle' was one of the first shows to be a viral engine."

insider.com/tom-holland-ze… "I think he loves us and curses us at the same time for

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More from @EntInsider

6 May
It's been 10 years since #Bridesmaids released and became a trailblazer for woman-led comedies. Director @PaulFeig spoke to Insider about the classic film and how he initially thought the movie would never be made. insider.com/bridesmaids-pa…
Feig first got involved with the film when producer @JuddApatow called him up to attend a table read for a script Kristen Wiig had written. It took another 4 years to get the film off the ground, leaving Feig "bummed out." insider.com/bridesmaids-pa…
Feig felt his movie career was stalling out, but he kept working by directing commercials. He called his lowest point a Macy's ad that starred Donald Trump. 4 years after that first table read, Feig got a call from his agent.

The movie was back on. insider.com/bridesmaids-pa…
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