Thread by @BowTiedElephant

How do you Find and Sell to the Right Market?

A THREAD 👇

1) THE RIGHT MARKET IS WILLING TO SPEND MONEY

The word choice here is critical

This is also why we laugh when people try to target middle class men for money

Middle class men are generally cheap guys who are having their money spent by their wives (hint right there)

The “right market” is the market that is going to spend the money
Not necessarily the one that is making the money

If your buddy is making $100K a year but he’s the same guy haggling for a $10 discount for his broken iPhone screen...
He’s a tough guy to sell to

If your friend is hitting 28 and she’s single looking to find her man by maximizing her looks...
She’ll be easily sold to (okay enough with the hints you already get it)

2) THE RIGHT MARKET IS THE MASSES OR THE TOP 1%

Those are the two segments

Rich men are willing to *pay up* for quality and status

This is why Ferrarri’s exist and this is why the largest companies in the world cater to the high end or they cater to your regular Joe Blow (80% of the population)

Generally speaking, a rich guy knows that he gets what he pays for
But. He is also smart

He will research your product and prod with intelligent questions

Average Joe is the opposite

He is driven by emotion and will buy based on how he feels

If you can make him FELL GOOD or make him think something will EASILY SOLVE HIS PROBLEMS without doing work... He’ll buy

This is exactly why products sold to the masses come with ridiculously idiotic statements like:

"guru’s hate him"
"this one weird trick"
"research science approved" (typically unrelated)

so on and so forth

Joe Average is going to buy based on FEELING

This is why he likes motivational junk, quick fixes, and of course pain

3) THE RIGHT MARKET IS SOLD IN THE RIGHT WAY

As long as your product is legitimate should you care about the sales technique?

NO

So long as you’re not doing anything illegal it does not matter HOW IT IS SOLD

The only thing that matters is IF IT CONVERTS!

Remember this when you’re starting to sell your product

RICH PEOPLE (TOP 20%)

If you’re targeting smarter and richer people you’re not going to use phrases like:

"one trick!”
“approved by Kim Kardashian”

so on and so forth

You’re going to have to spend a lot of time building a brand before even mentioning products you use

Even then? Simply disclose you make a few bucks off the recommendation

AVERAGE PEOPLE (BOTTOM 80%)

Now... If you want to make money faster... You’re targeting Jane Regular

Yes we’ve switched to Jane Regular for a reason

The number one complaint about women is: WOMEN ARE EMOTIONAL

This is actually a wet dream

This means they are EASY TO SELL TO!

If a person’s mood is easily influenced... It means that they are easily convinced to buy!

Take it to the extreme

If you’re trying to sell to a Monk or a Girl who is scared of losing her looks...

Who’s easier to sell to?
The answer is easy

The emotional one

The Girl

An emotional person is NOT going to respond to logic and reason so DON'T use it!

Type in 8th grade level English and make the sale

IN SHORT, 3 things you're looking at:

- You’re looking for people who will actually SPEND money

- You’re looking to target a LUCRATIVE market

- You’re looking to sell CORRECTLY and the correct sale is an emotional one

https://twitter.com/BowTiedElephant/status/1391001253086441478?s=19

FIN

Spread the Bull's wisdom by retweeting this thread's first tweet 👇

And don't ever forget to follow @BowTiedBull