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Alex Garcia πŸ” Profile picture
@alexgarcia_atx
May 9, 2021 β€’ 57 tweets β€’ 15 min read β€’ Read on X
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧡
50. Fastest-growing companies use growth loops πŸ”

49. 7 Proven growth hacking strategies (pt.1) πŸ”

48. Steal These 7 growth hacks (pt.2) πŸ”

47. 15 Lessons to write viral Twitter threads πŸ”

46. Compelling copy and striking imagery is a cheat code πŸ”

45. 7 tips to win at business writing πŸ”

44. 8 Marketing lessons from Disney πŸ”

43. 9 Proven Ways to Grow on Instagram in 2021 πŸ”

42. 6 Keys to creating a cult-like brand πŸ”

41. These 11 lessons made Nike the world's leading athletic apparel brand

40. 8 lessons from Dale Carnegie will teach you how to influence consumers πŸ”

41. Copy Chipotle's email strategy + 6 examples πŸ”

40. 6 Takeaways From @VancityReynolds's Fast-vertising πŸ”

39. 13 ways Apple persuades readers with its copywriting πŸ”

38. 8 Marketing tactics from Patagonia πŸ”

37. Master your above-the-fold in 3 min πŸ”

36. Create a content distribution strategy in 9 steps πŸ”

35. 8 Takeaways from inside Tesla's marketing playbook (pt.1) πŸ”

34. 8 Takeaways from Inside Tesla's marketing playbook (pt.2) πŸ”

33. Steal these 6 referral programs πŸ”

32. 7 Hacks to Optimize Your Site πŸ”

31. Steal These 7 Emails From Airbnb πŸ”

30. Content Marketing To Drive Long-Term Growth πŸ”

29. Master Business Writing w/ @theSamParr and @ScottAdamsSays πŸ”

28. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric πŸ”

27. The PayPal Mafia (wild as hell) - srry not marketing. but cool. πŸ”

26. How Dropbox Used A Referral Program To Grow 3900% in 15 months πŸ”

25. Use these 7 tips to write like an Amazonian πŸ”

24. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business πŸ”

23. 3 Frameworks To Create Compelling Stories πŸ”

22. 5-Step Framework To Test Product-Market Fit or Growth πŸ”

21. 8 tactics from inside Airbnb's email marketing playbook πŸ”

20. The What, Why, And How Of Building A Minimum Viable Audience πŸ”

19. My Theory On Marketing πŸ”

18. 7 Timeless marketing lessons from absolute legends πŸ”

17. How Drake Hacks Culture To Go Viral πŸ”

16. The Best Video Ads Follow This Easy-to-Follow Framework πŸ”

15. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign πŸ”

14. 7 lessons from people that taught me more than any business/marketing class I've ever taken πŸ”

13. How I Doubled The Hustle's Twitter Account in a Few Months πŸ”

12. 3 Frameworks To Create Compelling Stories πŸ”
11. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) πŸ”

10. 8 Timeless Copywriting Tips From David Ogilvy πŸ”

9. 9 Unknown Hacks To Get Big On Youtube πŸ”

8. Create This Kind Of Content To Go Viral πŸ”

7. Diet storytelling w/ @VancityReynolds πŸ”

6. How I Helped A Friend Launch His First Digital Product. We did $25k+ in Sales The First Month w/ a Small Ad Spend πŸ”

5. Why Jeff Bezos named his online bookstore, "Amazon." πŸ” (plus a growth hack)

4. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign πŸ”

3. Nike's logo cost $35 πŸ”

2. The Ad Campaign That Changed Advertising Forever πŸ”

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know πŸ”

Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- campaign dissection

If so, follow @alexgarcia_atx :)

Plus, a retweet is greatly appreciated.
It's also a daily newsletter that I send to 6200+ marketers.

Join them πŸ‘‡

bit.ly/3flYp6b
WOW. Thank you to each one of you that supported and encouraged me throughout these 50 days.

It's much appreciated!

I have a lot more to come in the next few weeks πŸ˜‰

Y'all mean the world to me.

Gracias
Main Takeaways from writing 50 threads:

1. Long-form content wins.
2. Use it to form an identity.
3. Pick what you want to be known for and CREATE a lot around it.
4. Pick 1 channel to master. Then add a second.
5. Use the social channel to create an owned audience.

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
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Keep Current with Alex Garcia πŸ”

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More from @alexgarcia_atx

Alex Garcia πŸ” Profile picture
Oct 2, 2023
In three years this brand turned $3k into $150M in revenue.

The brand? True Classic.

They bootstrapped.

They’re profitable.

And every entrepreneur should learn from their marketing playbook: Image
Meta is the driving force for True Classic.

And their ad strategy is one of the best.

True Classic:

β€’ Takes diff customer personas
β€’ Creates narratives around those personas
β€’ Then scale the ad creative around these narratives Image
Example:

Customers who have bigger legs > Pants tend to rip > Multiple ads about pants for people with large legs/butts

And they do this for nearly every product.

A look at their ad library and you’ll see they’re running 600+ different ad creatives. Image
Read 12 tweets
Alex Garcia πŸ” Profile picture
Aug 27, 2023
A new algorithm. 13,000 lines of new code.

How to win on X in 2023: (Visual Thread)

1. Replies over reposts

1 reply is worth 13.5 retweets and 27 likes.

Here's how to optimize for this

β€’ Comment Contest

Create a contest around your content. And host it in the comments. Image
β€’ Share An Opinion

β€œOpinions are like belly buttons. Everyone has one.” - Shaq

You share yours. They’ll share theirs. In the comments. Image
β€’ Open The Floor

You have an expertise within a topic. Open the floor to questions. And let the replies flood in. Image
Read 18 tweets
Alex Garcia πŸ” Profile picture
Aug 10, 2023
Netflix added nearly $6 million new subscribers after restricting password sharing between households.

That's over $1 billion in annual revenue.

The onboarding experience is frictionless.

Here's what we can learn from each step: Image
1. The text

SMS marketing has 95%+ open rates

Plus...

You're not going to want to use a TV remote to type in email and password to signup.

Netflix makes it easy on your phone. Image
2. Simple account creation.

No two step verification..

No difficult "prove you're a human" here.

Simply input your email, password, and boom. You're in. Image
Read 11 tweets
Alex Garcia πŸ” Profile picture
Jun 11, 2023
Starter Story collects over 2,000 emails a day on autopilot.

But just a few months ago, they were collecting ~200 emails.

So, who did they 10x their email signups in 3 months?

Here are the 8 tactics they use: Image
It comes down to four main points:

β€’ Deliberate email capture widget placements
β€’ Thoughtful value propositions
β€’ Placements throughout different stages of the funnel
β€’ Tailoring it to different audiences.

Let’s break it down from top to bottom
1. Top Menu bar

Audience:Β Site visitors

Placement:Β Top menu bar

Value proposition:Β Join the starter story community

Pat placed an always-on email collector on the top menu bar. Wherever someone is on the site, they have a way to give Starter Story their email. Image
Read 14 tweets
Alex Garcia πŸ” Profile picture
Jun 10, 2023
INSANE: The upcoming Barbie movie used so much florescent pink paint for its life-size Barbie Land that it caused a shortage of pink paint globally.

Is it a stunt? Is it true?

No one knows, but it doesn't matter.

Because it's working.

Here's why: Image
"Leaking" the shortage story generated a tremendous amount of news attention."

It's an example of shock value PR.

β€’ Generate bold, unique news angle.
β€’ Ensure it will create a discussion
β€’ Push to publishing partners
Newsflash: Most PR is bought & paid for.

PR agencies have exclusive agreements with leading publishers.

Agency delivers story, publisher runs it. Image
Read 11 tweets
Alex Garcia πŸ” Profile picture
Jun 9, 2023
Ikea was the first retailer to let customers pay with time.

And the campaign garnished more than $14,000,000 in earned media.

Here’s the campaign:
Most Ikea stores are out of the way. Not in the heart of the city. And usually, a good drive from a customer's home.

And we all know the more friction to do something, the higher the chance we won’t do it.

But what if that friction was converted into a currency? ImageImageImageImage
Because IKEA stores are far away, IKEA created the β€œBuy With Your Time” campaign to let customers pay with their time based on how far they traveled to the store.

The more you traveled, the more you earned.

For example:
β€’ Drive an hour to Ikea
β€’ That hour is converted into $ Image
Read 9 tweets

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