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Olly Profile picture
@helloitsolly
May 13, 2021 • 5 tweets • 3 min read • Read on X
Scrolly
What is going on? 😱😱

There are 166 active users on roastmylandingpage.com right now.

Normally it's 1 - 5.

Looks like my blog post has been featured somewhere 🤗
Well this is promising...
Okay, awesome!

I've made the homepage of @newsycombinator 😱🤗
Ahhh... okay then 🤯
This is awesome!

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More from @helloitsolly

Olly Profile picture
Jun 19, 2024
I sold my side project for $10,000! ✨🎉

Yep First 100 Users is officially sold

In less than 24 hours, and on X

Some more notes in the follow-up tweets ⬇️

#buildinpublicImage
First 100 Users was an early lead magnet for me

It grew in scope and eventually won Product of the Day on @ProductHunt

It went from a basic @NotionHQ table → @softr_io + @airtable website with over 100 marketing ideas + 100s of tools listed
@ProductHunt @NotionHQ @softr_io @airtable I've been focused on growing my bootstrapped SaaS @SenjaHQ with @euboid, so F100 has been neglected

So I decided to sell it

Here’s the sales tweet
⬇️
Read 8 tweets
Olly Profile picture
Dec 19, 2023
Remove the generic illustration from your landing page

They don't support your copy or help your visitor

Increase clarity and conversions with one of these instead

1/ The annotated visualImage
I love this style as it exposes your product to the visitor

But reduces overwhelm by using annotations to point out the important stuff

Identify the feature and share why it matters Image
2/ The walkthrough

A slideshow of your product that uses hotspots to highlight the important stuff

The one we use on @SenjaHQ is powered by @SupademoHQ

A great example of 'show' not 'tell' Image
Read 11 tweets
Olly Profile picture
Nov 13, 2023
Your thanks for subscribing / downloading page probably sucks

If it just says "thank you", you can do better.

Here's some more valuable things to try instead

#buildinpublic

1/ The check your inbox thank you page
Image
Remind your new lead to check their inbox and complete the sign up process

Supported with an 'incomplete' step-by-step visual
2/ The qualification + segment thank you page

Powered by @rightmessageapp + @Bento (for me)

Ask your new lead questions to help you segment them

Send different segments different offers to drive more sales Image
Read 10 tweets
Olly Profile picture
Oct 23, 2023
Out bootstrapped SaaS just hit $13,000 MRR

Affiliates have been an incredible marketing channel for us

Here's what you need to know #buildinpublic
1. You can find new affiliates by looking at the affiliate pages of your competitors
2. Create a nurture sequence for new affiliates:

- Welcome - here's your sharing link
- Best examples of effective sharing
- Check in - how are you getting on?
Read 13 tweets
Olly Profile picture
Jun 28, 2023
I’ve roasted 850 landing pages in 2.5 years

Here are the 15 most common mistakes and how to fix them 👇🏾 twitter.com/i/web/status/1…
Mistake 1: No pain

Explanation: The visitor does have the problem you solve. But doesn’t feel the pain acutely and leaves

Fix it: Use the pain-agitate-solution framework to evoke the pain and drive conversion

Example: https://t.co/KmnXKgydkcmakerbox.club
4 more examples of pain-agitate-solution on landing pages:

@GTMBuddy
@basecamp
@Qwilr
@MonographHQ





Read 21 tweets
Olly Profile picture
May 27, 2022
Lead magnets are an INCREDIBLE way to collect visitor email addresses and turn them into customers ❤️

But most marketers and founders are missing the basics 🤯

Here's how to use lead magnets to generate more sales 💰⬇️⬇️
1️⃣ You need to promote it

You can't just create a lead magnet and expect people to download it.

Promote it on or in:

⭐️ Your social channels
⭐️ Communities
⭐️ Your email footer
⭐️ Website pop-up
⭐️ Your chatbot
⭐️ Email list
⭐️ Partner socials
2️⃣ You need a high-converting landing page

⭐️ Your lead magnet needs its OWN landing page
⭐️ The page should be focused on visitor pains
⭐️ You should include a visual of your lead magnet
⭐️ You need fewer fields [most of the time]
⭐️ You need to only ask for info you don't have
Read 8 tweets

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