A bad book title will kill your book
A short story
A short story
In 1982, Naura Hayden released a book called Astro-Logical Love.
Looking at the title, what do you think this book is about?
Does it grab you and demand your attention? Is it clear and specific as to what you’ll learn?
Looking at the title, what do you think this book is about?
Does it grab you and demand your attention? Is it clear and specific as to what you’ll learn?
Well, when they print a book, the first print run is typically 5,000 books, and most books don’t sell out in their first run.
This book also didn’t sell out in the initial 5,000.
In fact, it sold only 2,000 copies.
This book also didn’t sell out in the initial 5,000.
In fact, it sold only 2,000 copies.
So Hayden sold the rest of her books to discount book stores and flea marketers who sell books for 99 cents.
It was there that a New York publisher stumbled across the book, bought it, read it, and thought ...
It was there that a New York publisher stumbled across the book, bought it, read it, and thought ...
This is a great book about how to seduce women’.
He called Naura Hayden and bought the rights to the book and republished it.
He didn’t change one word inside the book. Exact same book…
The product was the same.
He called Naura Hayden and bought the rights to the book and republished it.
He didn’t change one word inside the book. Exact same book…
The product was the same.
But he changed the title to this:
How to Satisfy a Woman Every Time… and Have Her Beg for More!
That's it
Result?
How to Satisfy a Woman Every Time… and Have Her Beg for More!
That's it
Result?
Well, the result was 2.3 million books sales in the first 18 months!
It became a massive cultural phenomenon and a New York Times #1 best seller.
It became a massive cultural phenomenon and a New York Times #1 best seller.
Same book, same content, just a different title.
Remember this when you name your books.
Remember this when you name your books.
I was going through my old notes and found this story
Not sure where I read it
Not sure where I read it
While you're here
I just want to tell you that I've an entire course on how to create and sell ebooks
If you're interested in selling ebooks
Check it out here 👇
gumroad.com/l/Sell-eBooks/…
.
I just want to tell you that I've an entire course on how to create and sell ebooks
If you're interested in selling ebooks
Check it out here 👇
gumroad.com/l/Sell-eBooks/…
.
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